Akash Verma
Gurugram
Summary
Dynamic Senior Manager with a proven track record at ZEE Entertainment Ltd, excelling in high-value account oversight and strategic planning. Successfully developed strong market relationships, driving client acquisition and retention. Expert in data interpretation, achieving significant revenue growth while mentoring teams to enhance performance and service standards.
Overview
13
13
years of professional experience
Work History
Senior Manager
ZEE Entertainment Ltd
Gurgaon
12.2024 - Current
- Working for the leading GEC channel of Karnataka market ZEE KANNADA and handling 25% of market territory of North Region
- Developing strong market relationships with key media agencies and clients to maximize share of their media spend
- Mentoring junior staff in the organization's business processes & customer service standards
- Creating detailed reports on project progress for senior management reviews
Senior Manager (Group Head)
Viacom18
Gurugram
01.2024 - 11.2024
- Currently looking after Colors Marathi for the North region with a team member, providing guidance and setting clearly defined goals and objectives
- Analyzed data from market research to identify new clients for growth on the channel
- Major clients being serviced are Reckitt, Coca-Cola, Mankind, along with first-time advertisers on the channel like Cashgrail, Hero Motocorp, Vivo, and Mamaearth
- Coordinated with internal departments to ensure successful execution of projects according to timeline and budget constraints
- Monitored competitor activities to anticipate changes in the industry landscape and design appropriate response measures
- Strong market relationships with key stakeholders, agencies, and clients to maximize share of their media spend, along with bringing new clients to the channel
Senior Manager
ZEE Entertainment Ltd
Gurgaon
08.2019 - 01.2024
- Worked on various genres and channel starting from HMG (ZEE CINEMA where in was handling 25% of North Market) to Marathi Movie Cluster (Zee Talkies, Zee Yuva & Zee Chitramandir)
- Developed strong market relationships with key media agencies and clients to maximize share of their media spend
- Mentored junior staff in the organization's business processes & customer service standards
- Created detailed reports on project progress for senior management review
Assistant Manager
Sony Pictures Network
Gurgaon
12.2018 - 07.2019
- Achieved 120% of assigned targets of revenue for English Cluster Channels like Sony Pix, AXN & BBC Earth
- Major clients handled and serviced Pernod Ricard, Make MyTrip, Google, Samsung, Bata, Sony & BMW
Executive
Star India Pvt Ltd
Gurgaon
04.2015 - 11.2018
- Achieved 110% of assigned targets for English Cluster Channels like Star World, National Geographic, and Fox Life, along with selling and closure of deals on major impact properties like Master Chef Australia, Koffee With Karan, and MEGAFACTORIES, to name a few
- Handled media agencies and liaised between the planning and buying team for the execution of nationwide TV campaigns within the specified budgets
- Managed budgeting processes for Dr
- Oetker, Cars24, Mars, Domino's, Policy Bazaar, and GoDaddy media sales plan on the channels
Senior Executive
TV Today Network
Noida
06.2014 - 03.2015
- Identify and solicit potential clients which resulted in bringing in sole sponsor from North Region on special property-ICC World Cup 2015
- Provided client with insight on the benefits of advertising on television which resulted in securing exclusive business from Foodpanda
Account Executive
Times Television Network, Times Now
Noida
02.2012 - 05.2014
- Serviced & handled crucial clients like Maruti, Airtel, Sony India Ltd, Honda Cars, Elecon Engineering, Adani Wilmar & GCMMF (AMUL)
- Was part of the core revenue team for Gujarat market, converted some of the major clients as the primary account on the network by maximizing the spends on the channel
Education
Master In Business Administration (MBA) - Marketing and Sales, Human Resources
AMITY BUSINESS SCHOOL
Noida05.2012
Bachelor Of Arts - Economics, Psychology
The Maharaja Sayajirao University Of Baroda
Vadodara04.2009
Skills
- High-Value Account Oversight
- Industry Benchmarking Evaluation
- Data Interpretation
- Problem Solving
- Client Retention Strategies
- Strategic Planning
- Presentation Skills
- Client Acquisition Tactics
- Relationship Building
Personal Information
Date of Birth: 05/12/88
Father's Name
Colonel (Retired) R. C. Verma
Timeline
Senior Manager
ZEE Entertainment Ltd
12.2024 - Current
Senior Manager (Group Head)
Viacom18
01.2024 - 11.2024
Senior Manager
ZEE Entertainment Ltd
08.2019 - 01.2024
Assistant Manager
Sony Pictures Network
12.2018 - 07.2019
Executive
Star India Pvt Ltd
04.2015 - 11.2018
Senior Executive
TV Today Network
06.2014 - 03.2015
Account Executive
Times Television Network, Times Now
02.2012 - 05.2014
Master In Business Administration (MBA) - Marketing and Sales, Human Resources
AMITY BUSINESS SCHOOL
Bachelor Of Arts - Economics, Psychology
The Maharaja Sayajirao University Of Baroda
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