Amardeep Gupta
Mumbai, Maharashtra
Summary
STRATEGIC MARKETING & COMMERCIAL LEADER – IVD & HEALTHCARE
P&L Ownership | APAC Markets | Go-to-Market Strategy | Government Business | KOL Engagement
Seasoned healthcare leader with 20+ years of experience in In Vitro Diagnostics (IVD), specialty diagnostics, and life sciences. Proven track record of driving double-digit growth, leading high-performing cross-functional teams, and delivering sustainable business expansion across India and APAC markets. Expertise in go-to-market strategy, key account management, clinical marketing, and healthcare policy engagement. Strong ability to influence CXO stakeholders, government bodies, and global partners to drive business outcomes.
Overview
20
20
years of professional experience
Work History
Head - Key Accounts (India)
Sysmex India Private Limited
Mumbai, India
04.2026 - Current
- Leading national market development strategy for corporate hospitals, diagnostic chains, and government institutions, driving sustainable growth and market share expansion
- Delivering revenue growth through integrated marketing and commercial initiatives, including instrument positioning, reagent utilization programs, and lifecycle contracts
- Building strong CXO-level engagement frameworks, influencing buying behavior and shaping long-term strategic partnerships
- Driving portfolio marketing and expansion strategies across hematology, coagulation, urinalysis, flow cytometry, and automation solutions
- Designing and executing customer retention and engagement programs, enhancing customer lifetime value and brand loyalty
- Collaborating with Scientific Affairs and Application teams to drive clinical advocacy, KOL engagement, and evidence-based marketing initiatives
- Developing and executing institutional and tender marketing strategies, improving win rates through competitive positioning and value communication
- Generating actionable market intelligence and competitive insights, enabling leadership to refine go-to-market strategies and product positioning
- Enabling cross-functional alignment (sales, service, scientific teams) to deliver a consistent and differentiated customer experience
Manager, Regional Marketing - APAC
Sysmex Asia Pacific Pte Limited (India Remote)
Mumbai, India
06.2019 - Current
- Developed & executed APAC business strategy for Flow Cytometry & Haematolopathology
- Partnered with affiliates/business partners across India, Indonesia, Thailand, Vietnam, Myanmar, Nepal, Bangladesh, Malaysia, Sri Lanka, etc.
- Engaged KOLs, policy makers, WHO, and NGOs to expand disease-specific solutions in Oncology, HIV, and Hematology.
- Spearheaded WHO prequalification efforts and collaborations with global funding agencies.
- Delivered strong brand visibility and exceeded APAC revenue targets.
- Strong experience in pricing, reimbursement, and health economics for In Vitro diagnostics in India and APAC market.
- Demonstrated ability to influence international and national health policy, lab regulations.
- Strong networks across MoHFW, NACO, NHM, ICMR, CDSCO, state health departments, etc.
- Experience with public tenders, sectoral committees, and advocacy with industry bodies.
Senior Business Manager - Flow cytometry
Sysmex India Private Limited
Mumbai, India
01.2015 - Current
- Business head of speciality diagnostics products: flow cytometry, and life sciences.
- Strategic leadership: multiyear growth strategies, including a market entry plan for new product launches and portfolio diversification to capture high-value segments in specialty diagnostics.
- Led a cross-functional team of 13 members across Sales, Marketing, Applications, and Scientific Affairs, driving aligned execution of commercial and clinical strategies.
- Responsible for P&L, market positioning, and operational alignment with global strategy.
- Delivered consistent double-digit growth through strong commercial execution and market expansion
- Scaled government healthcare business through policy alignment and stakeholder engagement (HIV and Oncology program)
- Strengthened market positioning through clinical marketing and KOL-driven initiatives
- Drove adoption of advanced diagnostics aligned with value-based care and decentralized healthcare trends
- Managed a high-value portfolio, improving revenue growth and profit margins.
Manager, Marketing and Application
Partec Private Limited
New Delhi, India
07.2013 - 12.2014
- Established direct operations in SAARC region for Flow cytometry business
- Built and managed high-performing business partner networks in South Asia, resulting in significant sales acceleration and improved regional coverage.
- Managed post-acquisition integration after Sysmex Corporation acquisition of Partec GmbH
Product Manager - IVD
Avantor Performance Materials India Ltd.
New Delhi, India
08.2008 - 07.2013
- Provided strategic leadership for national marketing and product management of diversified IVD solutions (Haematology, Clinical Chemistry, Chemiluminescence, Point of Care, Flow Cytometry)
- Championed the launch and market penetration of “BeneSphera”, collaborated with global diagnostic partners, and drove 120% business growth in the Hematology category through innovative go-to-market initiatives.
- Business expansion of Mindray Haematology and Clinical Chemistry solution in India.
- Experience of handling high value projects and instruments in diagnostics and Speciality diagnostics.
- Principal Management:- Mindray, Dynex Technologies, Axis Shield, Partec GmbH, Berthold Technologies, Rayto, AutoBio, Snibe, Elitech.
Product Executive
Wipro Biomed (Division of Wipro Ltd.)
Bangalore, India
01.2006 - 07.2008
- Responsible for Sales & Marketing across Karnataka and Andhra Pradesh, driving business growth for a diverse IVD portfolio including Haematology, Immunoassay, Coagulation, Clinical Chemistry, and other diagnostic products.
Education
Master of Business Administration - Senior Management
Indian Institute of management - Calcutta
Calcutta (2025 - 2026)2026
B.E. - Biomedical Engineering
Manipal Institute of Technology
Manipal, Karnataka2006
Skills
- Business strategy development, P&L management
- Team leadership & cross -functional collaboration
- Medical device market knowledge
- Clinical marketing & KOL management
- Tendering and hospital procurement processes, Regulatory and Compliance skills, Commercial & sales excellence
- Clinical Strategy & Leadership
- Scientific Advocacy & Clinical Education
- Analytical & problem-solving, Communication & relationship management
Accomplishments
- Special Recognition Award (FY23) – High market growth in Essential Healthcare market (Sysmex India)
- Excellence Award (FY19) – Sysmex Asia Pacific
- Hats Off Award (FY17) – Sysmex India
- Best Product Manager – Avantor (FY10 & FY11)
CORE COMPETENCIES
- Strategic Business Planning & P&L Management
- APAC Regional Marketing & Business Development
- KOL & Stakeholder Engagement (WHO, UNOPS, CHAI, Gates Foundation)
- Sales, Marketing & Application Team Leadership
- Tender Management & Govt. Sector Business Growth
- Product Launches & Brand Development
- Cross-functional Collaboration (Global & Regional Teams)
Timeline
Head - Key Accounts (India)
Sysmex India Private Limited
04.2026 - Current
Manager, Regional Marketing - APAC
Sysmex Asia Pacific Pte Limited (India Remote)
06.2019 - Current
Senior Business Manager - Flow cytometry
Sysmex India Private Limited
01.2015 - Current
Manager, Marketing and Application
Partec Private Limited
07.2013 - 12.2014
Product Manager - IVD
Avantor Performance Materials India Ltd.
08.2008 - 07.2013
Product Executive
Wipro Biomed (Division of Wipro Ltd.)
01.2006 - 07.2008
Master of Business Administration - Senior Management
Indian Institute of management - Calcutta
B.E. - Biomedical Engineering
Manipal Institute of Technology