Amarto Chakravarty
Varanasi
Summary
Results-driven Business Analyst and Experienced Operations Professional with more than 11 years of experience in competitive research and market analysis in BPO and call center outsourcing, with a robust background in end-to-end Market Research execution (Nielsen) and large-scale operational management (VXI, TP). Expert in managing hybrid data collection methodologies (Online/Offline) and optimizing vendor performance to deliver high-quality insights.Specializes in panel management and project delivery for complex methodologies, and advanced targeting. Key strengths encompass account-based marketing, vendor benchmarking, and tracking industry trends across a plethora of industries including healthcare, finance, technology, and e-commerce.
Overview
15
15
years of professional experience
Work History
Sr. Analyst
VXI Global Solutions
Hyderabad
07.2024 - Current
- Led operational delivery of competitive research projects for key clients, managing timelines and budgets across vendor benchmarking and market trend monitoring—delivered quarterly insights reports ahead of schedule
- Delivered Account Based Marketing insights, presenting financial analysis and corporate growth strategies that informed strategic planning.
- Provided incumbent intelligence for RFPs and gathered competitor insights for leadership and sales teams.
- Conducted market trend assessments and client channel evaluations that supported RFP responses and enhanced client initiatives.
- Developed comprehensive competitor attack plan identifying strengths, weaknesses, and target client segments.
- Released monthly newsletters with insights on key competitors and US BPO clients, enabling informed decision-making for stakeholders.
- Updated Salesforce competitive contract database to enhance accessibility of over 700 vendor contracts.
- Conducted primary research and provided consulting for strategic projects.
- Utilized Sales Navigator for Key Decision Maker research and CX landscape assessments.
- Directed vendor partnerships and data collection for account-based marketing initiatives, ensuring seamless offline/online integration and on-budget execution across verticals
Sr. Business Analyst
Teleperformance
Gurgaon
08.2022 - 07.2024
- Prepared quarterly and annual reports integrating industry insights, SWOT, competitive, and financial analyses to inform strategic decisions.
- Developed executive-level storyboard presentations to effectively communicate findings.
- Led consulting engagements to deliver high-quality solutions aligned with client objectives.
- Managed research and operations for client CX projects, overseeing vendor-sourced data collection to meet strict timelines and budgets, enhancing insights accuracy.
- Served as operational lead for market research efforts, coordinating multi-vendor teams for on-schedule delivery of actionable intelligence in telecom/retail sectors
- Utilized LinkedIn Sales Navigator to identify and engage high-value leads, strengthening sales pipeline.
- Created prospect databases using tools such as LinkedIn Sales Navigator, ZoomInfo, and Salesforce.
- Researched ideal customer profiles and identified key decision makers for targeted outreach.
- Generated reports through Salesforce CRM to manage data effectively and support client retention efforts.
- Produced professional PowerPoint presentations for company profiling and account-based marketing strategies.
Marketing Research Manager
Nielsen India Pvt. Ltd.
Mumbai
09.2014 - 06.2020
- Executed high-risk market research projects, translating methodologies into actionable insights within strict timelines.
- Managed full lifecycle of market research projects, including planning, execution, and delivery of offline (e.g., focus groups, observations) and online (e.g., surveys, digital panels) data collection methodologies—ensuring 100% on-time completion for client insights
- Oversaw recruitment and retention of research panels, enhancing data quality and reliability for insights.
- Managed full lifecycle of complex panel operations, ensuring timely and accurate project delivery.
- Proactively identified delivery risks, guiding stakeholders through scope changes to minimize disruption.
- Strengthened operational function by mentoring project teams and enhancing delivery processes.
- Acted as the primary contact for third-party vendors, streamlining integration of external sample sources for research initiatives.
- Oversaw vendor management for data collection partners, negotiating contracts, monitoring performance, and resolving issues to maintain quality and budget adherence in diverse research initiatives
Sr. Research Analyst
Innovation Research
Noida
10.2012 - 03.2013
- Conducted in-depth interviews with CXOs and executive leaders across industries, generating insights that directly informed strategic initiatives.
- Guided decision-making through detailed analysis and data mining, producing reports that drove informed strategic choices.
- Performed comprehensive market, industry, and competitive research, influencing development of data-driven business strategies.
Research Analyst
Exevo India Pvt. Ltd.-Subsidiary Of Moody's Corporation
Delhi/NCR
10.2011 - 09.2012
- Evaluated and analyzed data to forecast future trends, informing strategic decision-making.
- Gathered and examined client preferences, demographics, and consumer buying habits to identify key market influences on product requirements.
- Conducted CATI interviews to enhance data collection accuracy and depth.
- Organized graphic designs and reports to present findings effectively.
Officer-Privilege Banker
ICICI Bank
Moradabad
03.2011 - 08.2011
- Cultivated relationships with Privilege Banking Customers maintaining monthly average balances exceeding INR 10 Lac, enhancing client loyalty and satisfaction.
- Managed customer inquiries, delivering tailored banking solutions that met specific financial needs and improved customer satisfaction.
- Processed loan applications, verifying documentation for accuracy to ensure compliance and enable timely loan approvals.
- Facilitated account openings and closures for clients, streamlining processes to enhance service delivery at the branch.
Education
Advanced Research Post Graduation - Market Research & Project Management
The Nielsen Academy- Northpoint Centre of Learning
Lonavala, Maharashtra05.2014
MFTech - Post Graduation In Fashion Technology
National Institute of Fashion Technology
New Delhi05.2010
Bachelors Of Engineering (B.E) - Electronics & Communication
Visvesvaraya Technological University
Belgaum07.2008
Class 12th -
Kendriya Vidyalaya (BHU)
Varanasi, UP03.2004
Class 10th -
St. John's School, DLW
Varanasi, UP03.2002
Skills
- Market research
- Research methodologies
- Business consulting
- Project management
- Lead generation
- Salesforce CRM
- LinkedIn Sales Navigator
- Data analysis techniques
- Vendor management
- Client relationship management
- Team leadership
- Competitive analysis
- RFP intelligence
- Project delivery
- Market research and documentation
- In-depth market research
- Market research insights
- Market research techniques
- Quantitative and qualitative market research
- Market research methodologies
Hobbies and Interests
- Equity Research
- Digital Marketing
- Content Creation
- Driving
- Cricket
- Playing Tabla
Achievements Awards
- Special Appreciation Award: Moody's- For exceptional performance in Sun Trust Bank Project and overall client satisfaction
- Simply Excellent Award: Nielsen India- For conducting and delivering CRA project (telecom vertical)
Activities
- Trained NCC Cadet - 7 UP Air Squadron
- Voluntary blood and platelet donation numerous times for various life saving causes
- Trained Tabla Player
- Content Creator
Languages
English
Upper Intermediate (B2)
B2
Hindi
Upper Intermediate (B2)
B2
Bengali
Intermediate (B1)
B1
Timeline
Sr. Analyst
VXI Global Solutions
07.2024 - Current
Sr. Business Analyst
Teleperformance
08.2022 - 07.2024
Marketing Research Manager
Nielsen India Pvt. Ltd.
09.2014 - 06.2020
Sr. Research Analyst
Innovation Research
10.2012 - 03.2013
Research Analyst
Exevo India Pvt. Ltd.-Subsidiary Of Moody's Corporation
10.2011 - 09.2012
Officer-Privilege Banker
ICICI Bank
03.2011 - 08.2011
Advanced Research Post Graduation - Market Research & Project Management
The Nielsen Academy- Northpoint Centre of Learning
MFTech - Post Graduation In Fashion Technology
National Institute of Fashion Technology
Bachelors Of Engineering (B.E) - Electronics & Communication
Visvesvaraya Technological University
Class 12th -
Kendriya Vidyalaya (BHU)
Class 10th -
St. John's School, DLW