Experienced Deputy Manager at International Tractors Limited, with a strong background in strategic planning and business development. Proven ability to conduct market analysis, manage channel partnerships, and drive sales growth through targeted promotional campaigns, and competitive intelligence. Skilled in negotiation and relationship management to strengthen and expand distribution networks across international markets.
Overview
9
9
years of professional experience
Work History
Deputy Manager
INTERNATIONAL TRACTORS LIMITED, SONALIKA
New Delhi
04.2023 - Current
Developed and implemented country-specific business plans to align with global sales targets and derive regional growth.
Collaborated with distributors to develop quarterly achievement plans, aligned with the overall sales targets.
Developed and executed strategic sales plans to drive sales growth and meet defined targets.
Dealer retail analysis is done to ensure alignment of retail plans with sales objectives.
Created and implemented customer schemes to enhance the retail buying cycle.
Developed promotional campaigns to drive retail engagement and sales.
Identified and onboarded new channel partners to expand market reach, and strengthen the business distribution network.
Led channel development initiatives by prospecting and identifying vacant areas to drive business scalability.
Conducted competitive analysis through EXIM data to identify pricing shifts across countries, and formulate market-aligned strategies.
Conducted in-depth competitor analysis across key areas such as retail pricing, consumer offers, channel footprint, and online engagement to inform and drive counter-strategic planning.
Conducted an in-depth analysis of industry data to track ongoing market trends. For example, in France, we collaborated with the local registration authority AXEMA to receive monthly reports on top-selling models by horsepower segment, enabling strategic actions against competing brands.
Planned and executed sales incentive initiatives for channel partners to support target-driven performance and market expansion.
Participated in global industry exhibitions (EIMA, SIMA, Agritechnica, LAMMA) as a company representative to enhance brand visibility and network with international partners.
Led the execution of core event objectives, such as new model launches, promotional activities, and coordination of major tasks, to ensure smooth participation and an impactful brand presence.
Managed end-to-end planning and execution during international exhibitions, overseeing logistics, product presentations, and stakeholder interactions.
Operational Tasks:
Managed timely order processing and dispatch planning of materials from India to ensure smooth, on-schedule deliveries.
Coordinated end-to-end order processing and logistics planning for material dispatches from India, ensuring adherence to delivery timelines.
Monitoring cash intake and deposit records, increasing accuracy, and reducing discrepancies.
Regularly traveled internationally to engage with channel partners for business development activities, including:
Conducting strategic sales reviews and quarterly business planning.
Identifying new market opportunities and aligning partner goals with company objectives.
Providing product training and marketing support to enhance partner capabilities.
Negotiating commercial terms and expanding the distribution footprint.
Gathering market intelligence and competitor insights to shape local strategies.
Assistant Manager
INTERNATIONAL TRACTORS LIMITED, SONALIKA
New Delhi
01.2021 - 03.2023
Senior Executive
INTERNATIONAL TRACTORS LIMITED, SONALIKA
New Delhi
01.2020 - 01.2021
Management Trainee
INTERNATIONAL TRACTORS LIMITED, SONALIKA
New Delhi
01.2019 - 01.2020
Intern
Vodafone
Srinagar
06.2018 - 08.2018
Understanding market shift from customers to Jio
Collecting data from customers about the prefrence of mobile networks
Intern
Peaks Automobiles (Kashmir) Pvt Ltd
Srinagar
05.2016 - 08.2016
Training Subject-Study on trouble shooting of vehicles
Education
MBA - Marketing and HR
SHARDA UNIVERSITY
Greater Noida
07.2019
BACHELOR OF TECHNOLOGY - MECHANICAL ENGINERING
SHARDA UNIVERSITY
Greater Noida
06-2017
Intermediate -
IQBAL MEMORIAL INSTITUTE
ANANTNAG, KASHMIR
10-2012
Skills
Business development
Strategic planning
Market analysis
Sales management
Channel partnerships
Negotiation skills
Sales strategies
Marketing
Competitive intelligence
Effective communication
Accomplishments
Awarded as the best country manager (international business) for FY 2023-24
Awarded best-performing sales figures for FY 2024-25 for recording 20% growth in assigned territories
Managing key international markets contributing 25% of total European sales targets, with a focus on driving growth, optimizing channel performance, and aligning with regional business objectives
Contributed to the core strategic team focused on future product development and long-term business planning
Manager : Final Vehicle Quality Head at Sonalika International Tractors LimitedManager : Final Vehicle Quality Head at Sonalika International Tractors Limited