Seismic Sales Enablement
Anant Tripathi
Bangaluru Urban
Summary
Dynamic and results-oriented Techno-Functional Leader with 14 years of experience, transitioning from a hardcore VBA, SQL, and automation developer to a business development-focused senior leader. Proven expertise in MarTech, Seismic Sales Enablement, Process Optimization, and Financial Services. Successfully built and scaled a Seismic Sales Enablement support service line, onboarding 20+ asset management clients and training 70+ professionals in marketing technology. Adept at leading cross-functional teams, optimizing client reporting, sales enablement, and automation-driven solutions.
Overview
14
14
years of professional experience
4
4
Domain knowledge
Software
Vermilion Reporting Services
MS Office and Power Applications
SQL Database
Power BI & Tableau
Python
Skills
- Seismic Sales Enablement
- Financial Tools Implementation
- Business Development
- Service Line Expansion
- Process Optimization
- Automation
- VBA
- SQL
- Python
- RPA
- MarTech
- Marketing Collateral Automation
- Client Reporting
- Financial Data Analytics
- MIS
- Performance Reporting
- Pharma
- Asset Management
- Fund Marketing Services
- Team Leadership
- Training
Work History
Associate Director
Acuity Knowledge Partners
10.2024 - Current
- Company Overview: formerly Moody's Analytics
- Created and expanded the Seismic Sales Enablement support service line, onboarding 20+ asset management firms
- Led business development initiatives, partnering with sales teams to pitch Seismic services to prospective clients
- Managed multiple teams across content automation, marketing collateral generation, and process optimization
- Trained and mentored 70+ professionals in MarTech, focusing on Seismic, Vermilion, and Coric
- Optimized client reporting workflows through automation and seamless integration of Salesforce, Tableau, and Power BI
- Formerly Moody's Analytics
Assistant Director
Acuity Knowledge Partners
04.2022 - 09.2024
- Led marketing collateral automation and financial content governance using Seismic, VBA, Python, and SQL
- Spearheaded process automation initiatives, streamlining financial data reporting, reducing manual workload by 40%
- Managed Seismic content automation, library management, and admin support for multiple clients
- Developed customized marketing analytics solutions, enhancing decision-making through data-driven insights
Senior Associate | Delivery Lead | Delivery Manager
Acuity Knowledge Partners
05.2017 - 03.2022
- Designed and automated client reporting solutions, ensuring compliance, efficiency, and accuracy
- Implemented Seismic for marketing collateral management, streamlining content distribution and approvals
- Developed Tableau and Power BI dashboards to provide data-driven insights into asset performance and marketing effectiveness
- Optimized client reporting workflows, reducing turnaround time by 30% through process automation
- Played a key role in enhancing Seismic functionalities, integrating it with Salesforce and other asset management tools
- Led marketing and investor communication automation efforts, ensuring consistent and compliant content delivery
Senior Financial Associate
Goldman Sachs
11.2015 - 05.2017
- Worked with the Desktop Application Development team, utilizing VBA, Python, SQL, VB.NET, Tableau, and Signavio
- Developed automation solutions for the Finance Controller team, optimizing daily reporting processes
- Created customized business intelligence solutions, enhancing financial decision-making and regulatory compliance
Senior Financial Services Associate
Cognizant
04.2013 - 11.2015
- Led automation and process optimization projects for a US-based global banking client in their Global Decision Management Office
- Developed advanced VBA, SQL, SAS, and Python automation solutions, streamlining financial and performance reporting
- Worked with a US-based pharma client, generating and automating goal & performance reports, sales MIS, and financial analysis dashboards
Junior Data Analyst
HCL Technologies
08.2011 - 04.2013
- Developed MIS reports for customer support teams in the telecommunications and internet service provider sector (UK & US clients)
- Automated data extraction, reporting, and performance tracking using Advanced Excel, VBA, and SQL
- Streamlined reporting processes, reducing manual efforts and enhancing efficiency in data handling
Education
MBA - Finance
Alliance Business School
Bengaluru Urban01.2020
BE - Computer Engineering
Dr. C.V. Raman University
Bilaspur06.2011
Certification
- Seismic Certified Administrator
- Data Analytics: Dashboards vs. Data Stories
- Sales Enablement
- Introduction to Alteryx
- SQL for Data Science
Languages
Hindi
Bilingual or Proficient (C2)
English
Advanced (C1)
Timeline
Associate Director
Acuity Knowledge Partners
10.2024 - Current
Assistant Director
Acuity Knowledge Partners
04.2022 - 09.2024
Senior Associate | Delivery Lead | Delivery Manager
Acuity Knowledge Partners
05.2017 - 03.2022
Senior Financial Associate
Goldman Sachs
11.2015 - 05.2017
Senior Financial Services Associate
Cognizant
04.2013 - 11.2015
Junior Data Analyst
HCL Technologies
08.2011 - 04.2013
- Seismic Certified Administrator
- Data Analytics: Dashboards vs. Data Stories
- Sales Enablement
- Introduction to Alteryx
- SQL for Data Science
MBA - Finance
Alliance Business School
BE - Computer Engineering
Dr. C.V. Raman University
Similar Profiles
Naveen KumarNaveen Kumar
Senior Associate at Acuity Knowledge Partners (formerly Moody’s Analytics Knowledge Services)Senior Associate at Acuity Knowledge Partners (formerly Moody’s Analytics Knowledge Services)
SREEKUMAR CVSREEKUMAR CV
Senior Associate at Acuity Knowledge PartnersSenior Associate at Acuity Knowledge Partners
SOURABH ROYSOURABH ROY
Analyst at Acuity Knowledge PartnersAnalyst at Acuity Knowledge Partners