ANANYA ARWARE
Marketing Professional
Bengaluru,Karnataka
Summary
Successful marketing professional with over 4 years’ experience spanning branding, marketing communications, content development, and project management in the higher education and EdTech sector.
Proven track record in managing multi-channel campaigns, coordinating with agencies, optimizing marketing automation workflows, and delivering engaging content.
Adept at bridging creative, strategic, and operational functions to achieve business goals.
Proven success in product launches, brand building, demand generation by leveraging data-driven campaigns to maximize ROI.
Overview
3
3
years of professional experience
Work History
Senior Executive- Marketing
Manipal Academy of Higher Education University
Bengaluru
04.2025 - Current
- Led branding initiatives, coordinating with design agencies to ensure consistent and impactful brand communication across campaigns
- Plan and execute multi-channel marketing campaigns to drive student acquisition and enhance brand visibility.
- Oversee marketing communications, creating and sending targeted WhatsApp messages and email campaigns via Salesforce Marketing Cloud, including automation workflows for lead nurturing.
- Develop content for email campaigns, social media creatives, and marketing collaterals.
- Support outreach events to build institutional visibility and connect with prospective students.
- Contribute to social media strategy in collaboration with the digital team
- Supported performance marketing execution through landing page and digital creative coordination with agencies
- Managed affiliate marketing activities, working with affiliate partners and agencies to drive qualified leads and support student acquisition goals
- Spearheaded student engagement activities for increased awareness and conversions
- Set up user-journey automations through CRM to keep the users active and engaged
- An Institution of Eminence and one of India’s leading multidisciplinary private universities
Senior Content Specialist
Manipal Global Education Services
Bengaluru
03.2024 - 03.2025
- Executed the product launch for MedAce LMS Solution across India
- Conducted Market Research with 3,000 users to understand profiles and learning needs of students (consumer insights), benchmark competition products and identify need gaps
- Provided the keyword for SEO activity
- Collaborated closely with marketing and sales teams to sharpen product customer value propositions (CVP)
- Optimized content operations to continuously improve learning material quality.
- Aligned curriculum content with syllabus guidelines for seamless integration.
- Implemented content marketing strategies through Zoom learning sessions, boosting organic traffic and brand visibility.
- Conducted B2B market research to identify expansion opportunities.
- Coordinated product demonstrations for sales teams to ensure alignment with sales objectives
- First Ever Medical Learning Solution on App from Manipal Education and Medical Group - MEMG
- Utilized data-driven insights to inform content creation efforts, leading to better-targeted messaging that resonated with target audiences.
- Collaborated with cross-functional teams to ensure consistency in brand messaging across all channels.
- Analyzed content performance metrics, identifying areas for improvement and adjusting strategies accordingly.
- Pitched creative ideas for multimedia projects such as videos, podcasts, or infographics that enhanced overall storytelling capabilities.
- Streamlined content workflow by implementing efficient project management tools and strategies.
- Developed strong relationships with subject matter experts to enhance the credibility of published materials.
- Established internal style guides and templates for consistent formatting across all published materials.
- Strengthened content through proofreading and editing.
- Played instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content and designs.
Senior Content Specialist
Manipal Global Education Services
Bengaluru
03.2023 - 03.2024
- Developed MVP strategies for e-learning modules, enhancing platform usability
- Conducted a POC study for content development, engaging 200+ learners
- Assisted in AOP development, aligning content initiatives with strategic business goals
- Reduced Project delivery time by implementing feedback loops, workflow optimizations, and real-time stakeholder coordination.
- Accelerated project delivery by incorporating feedback loops, optimizing workflows, and ensuring real-time coordination with stakeholders
- Ensured rigorous quality checks and assurance, maintaining high standards in content development and uploads.
Project Specialist
Manipal Global Education Services
Bengaluru
03.2023 - 03.2024
- Enhanced curriculum accuracy aligning content with syllabus guidelines for seamless integration.
- Improved data accuracy by implementing standardized QC measures in content creation and CMS management.
- Led LMS (Learning Management System) content uploads, ensuring zero discrepancies and consistent accessibility.
- Conducted end-to-end quality assurance at different stages of content development.
Education
Master of Business Administration - Marketing Management
D.Y Patil
Pune01.2024
Master of Science - Medical Pharmacology
Kasturba Medical College
Manipal01.2021
Skills
Brand Management
Campaign Planning & Execution
Content Development
Marketing Communications
Salesforce Marketing Automation
Skills
Brand Management, Campaign Planning & Execution, Creative Briefing, Content Development, Campaign Performance Tracking, Marketing Communications, Email & WhatsApp Campaigns, Content Development, Audience Targeting, Message Optimization, Affiliate Marketing Coordination, Partner Management, Campaign Tracking, Performance Monitoring, Salesforce Marketing Automation, CRM-based Campaign Execution, Lead Nurturing Workflows, Google Analytics, Campaign Reporting, Event Coordination, Outreach Activities, On-ground Marketing Support, Stakeholder Engagement, Stakeholder Management, Agency Coordination (Design & Affiliate Partners), Cross-functional Collaboration, Project Management, Market Research, Budget Planning, Campaign Planning Support, Operational Execution, Process Coordination, Effective Communication, Organizational Skills, Problem Solving, Attention to Detail, Microsoft Office
Timeline
Senior Executive- Marketing
Manipal Academy of Higher Education University
04.2025 - Current
Senior Content Specialist
Manipal Global Education Services
03.2024 - 03.2025
Senior Content Specialist
Manipal Global Education Services
03.2023 - 03.2024
Project Specialist
Manipal Global Education Services
03.2023 - 03.2024
Master of Business Administration - Marketing Management
D.Y Patil
Master of Science - Medical Pharmacology
Kasturba Medical College