Angana Banerjee
Kolkata
Summary
Dynamic professional with a strong background in GTM and sales strategies. Skilled in problem-solving and effective communication, consistently delivering innovative campaign solutions that optimize ROI and drive revenue growth.
Overview
8
8
Languages
4
4
years of professional experience
Work History
Urban GTM
Adani Wilmar Limited
01.2024 - Current
- Established and expanded GTM roll out pan India focusing on numeric and weighted distribution with a increment of 80% coverage.
- Developed and executed strategic sales plans, enabling field teams through Sales Force Automation (SFA) tools to improve productivity, visibility, and execution efficiency.
- Managed sales team hygiene factors, including structured incentive programs, beat planning, and performance tracking, resulting in improved field efficiency and motivation.
- Built and implemented a pan-India WhatsApp communication channel to streamline real-time communication.
- Led the design, implementation, and rollout of a DSM chatbot, serving as a digital assistant to guide sales representatives on day to day working and incentives.
- Facilitated strategy review meetings with senior leadership, presenting performance insights and recommending strategic improvements.
- Developed advanced Excel-based forecasting and revenue planning models to support strategic planning and performance monitoring.
Trade Marketing Executive
AWL Agri Business Ltd (Formerly Adani Wilmar Ltd)
Ahmedabad
01.2025 - 01.2026
- Led pan-India trade marketing activations worth ₹80+ crore per quarter.
- Developed and managed the annual trade marketing budget to maximise ROI
- Planned and executed large-scale outdoor and on-ground marketing campaigns.
- Spearheaded major campaign launches, including new product introductions, festival campaigns, and market expansion initiatives, delivering award-winning marketing executions and winning multiple awards.
- Designed targeted trade schemes and incentive programs, directly supporting sales growth and distributor engagement.
- Managed multi-stakeholder coordination, collaborating with vendors, internal brand teams, business heads, and sales teams to ensure seamless execution.
- Oversaw end-to-end campaign execution, including concept development, vendor management, deployment, and performance monitoring.
Assistant Sales Manager
Tata Play Fiber
Pune
01.2023 - 01.2024
- Implemented strategies to increase the average revenue per unit.
- Led sales team in developing and executing strategies to achieve quarterly sales targets.
- Fostered strong relationships with customers through regular communication and excellent after-sales support.
- Generated monthly and annual sales reports to determine growth and areas requiring improvement.
Sales Intern
Parag Milk Foods
Guwahati
05.2022 - 07.2022
- Work on market research which includes competitor analysis and customer preference analysis
- Generate and convert B2B leads.
Education
Master of Business Management - Business Analytics, Marketing
Cardiff Metropolitan University
Karjat, Maharashtra, India01-2023
Bachelor of Technology - Food Technology
West Bengal University of Technology
Haldia, WB, India01-2019
Skills
- Market strategy development
- Excel modeling and Ai implimentation
- GTM rollout
- Cross-functional team handling
- Microsoft Office suite
- Excellent written & verbal communicator
- Strategic thinker
- Project Management
Websites, Portfolios, Profiles
Https://www.linkedin.com/in/angana-banerjee/
Languages
English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Bengali
Bilingual or Proficient (C2)
Assamese
Bilingual or Proficient (C2)
Timeline
Trade Marketing Executive
AWL Agri Business Ltd (Formerly Adani Wilmar Ltd)
01.2025 - 01.2026
Urban GTM
Adani Wilmar Limited
01.2024 - Current
Assistant Sales Manager
Tata Play Fiber
01.2023 - 01.2024
Sales Intern
Parag Milk Foods
05.2022 - 07.2022
Master of Business Management - Business Analytics, Marketing
Cardiff Metropolitan University
Bachelor of Technology - Food Technology
West Bengal University of Technology