ANIRUDDHA MUKHERJEE
Howrah
Summary
- Established weekly communication with CEOs and CXOs,SCM heads of EPC companies to secure transmission tower and steel structure supply orders.
- Results-driven marketing professional with expertise in sales, business development, and export of power infrastructure products.
- Achieved over 35% increase in order volumes and secured new accounts in South Asia, along with an 11% increase in Africa through effective sales management and successful tender wins.
- Developed market entry strategies, optimized sales funnels by delivering tailored solutions to clients.
- Led communications and client relationship management facilitating export project receipt and initiating capacity booking for year-long supplies.
- Adept with requisite certifications & vendor approvals to gain market entry.
Overview
12
12
years of professional experience
2
2
Certifications
Work History
Deputy General Manager(Domestic &Global Marketing)
UTKARSH INDIA LIMITED
Kolkata
08.2025 - Current
- Managed Team & sales strategy for transmission towers and steel structures, expanding domestic and global client portfolios.
- Secured major domestic/export orders through targeted client engagement.
- Cultivated client relationships to secure long-term contracts and repeat business.
- Forged Pre-bid collaborations with EPCs via tailored pricing and technical support.
- Coordinated cross-functional teams to align marketing with project timelines for on-time delivery.
- Led domestic/global market tours for prospecting, negotiations, and order closure.
- Represented company at T&D expos(Domestic & Global) to generate leads and boost brand visibility.
- Built agent partnerships in emerging markets to enhance market presence.
Manager - Category Management Exports
EXIDE INDUSTRIES LIMITED
kolkata
04.2025 - 07.2025
- Executed initiatives to drive business growth through retention and acquisition strategies in overseas territories.
- Generated leads for new distributors across targeted international markets.
- Managed pipeline to optimize lead conversion and track progress effectively.
- Aligned marketing strategy with international business needs to penetrate emerging markets.
Assistant General Manager (Marketing & Business Development)
SKIPPER LIMITED
Kolkata
01.2015 - 03.2025
- Secured sales targets through negotiations with EPC companies, fostering strong business relationships.
- Secured Service orders for Test Tower Stations (Load Test).
- Evaluated market trends and competitor strategies to develop tailored sales proposals.
- Managed complete sales cycle from lead generation to order closure for domestic and export markets.
- Conducted competitor analysis for tenders, ensuring confidentiality of business documents.
- Built long-term client relationships, resulting in repeat orders and referrals.
- Leveraged company referrals, expo database, cold calling, and LinkedIn marketing for leads.
Management Trainee (Marketing)
KHAITAN ELECTRICALS LTD
Kolkata
12.2013 - 12.2014
- Created strategy to sell company's obsolete items, optimizing inventory management and generating additional revenue.
- Evaluated efficiency of All India service team and facilitated resolution of complaint escalations to enhance customer satisfaction.
- Monitored all India sales and sales returns through ERP, providing Top Management with timely sales reports to inform decision-making.
Education
MBA - Marketing & Finance
Nagpur University
Nagpur, Maharashtra, India08-2013
BBA - Marketing & Finance
Nagpur University
Nagpur, Maharashtra, India07-2010
Skills
- Business development
- Techno-commercial expertise
- Proposal & vendor registration
- International Marketing strategies
- Strategic partnerships & alliances
- Tower Load Test
Languages
English
Proficient (C2)
C2
Hindi
Proficient (C2)
C2
Bengali
Native
Native
Marathi
Advanced (C1)
C1
Certification
Certification in International Marketing (Export & Import) from CAPEXIL, Kolkata, under the Ministry of Commerce.
PROFESSIONAL MILESTONES
- Pioneered new market development in Bangladesh, China, and Bolivia & established SOPs for export dispatch processes at Utkarsh India Limited.
- Secured exclusive distributor appointment for EXIDE in Yemen, expanding market presence.
- Secured Skipper's enlistment as a CE-certified supplier through individual efforts, enabling entry into the European market by ensuring compliance with EEA health, safety, and environmental standards.
- Led process improvement at Skipper as Management Trainee, repurposing old fabricated materials for regular use. Reduced obsolete inventory by over 80%, freed space for raw materials, and minimized vehicle detention.
Personal Information
- Passport Number: Yes (Valid Visa For LATAM)
- Date of Birth: 08/26/88
- Driving License: 2 & 4 Wheeler
- Marital Status: Married
Websites
Timeline
Deputy General Manager(Domestic &Global Marketing)
UTKARSH INDIA LIMITED
08.2025 - Current
Manager - Category Management Exports
EXIDE INDUSTRIES LIMITED
04.2025 - 07.2025
Assistant General Manager (Marketing & Business Development)
SKIPPER LIMITED
01.2015 - 03.2025
Management Trainee (Marketing)
KHAITAN ELECTRICALS LTD
12.2013 - 12.2014
MBA - Marketing & Finance
Nagpur University
BBA - Marketing & Finance
Nagpur University