Summary
Overview
Work History
Education
Skills
Timeline
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ANKIT YADAV

ANKIT YADAV

Marketing Manager
New Delhi,New Delhi

Summary

Marketing Manager with 6 years in Ed. Tech, specializing in offline centre launches and GTM strategies. Scaled 5+ centres, driving 30%+ growth in lead generation through targeted campaigns and data-driven marketing initiatives. Skilled in market research, analytics, and campaign execution, with strong experience in team leadership and brand positioning to establish presence in new markets

Overview

9
9
years of professional experience

Work History

Marketing Manager

Unacademy
01.2024 - Current
  • Managed YouTube channels with over 40 million monthly views, ensuring alignment with business goals.
  • Led the planning and execution of 15+ GTM events, and was responsible for a 40% increase in the walk-ins.
  • Organized 3+ intercity seminars (5,000+ footfall) and 300+ college seminars, engaging targeted student segments.
  • Managed social media accounts for optimal audience engagement, and increased online presence.
  • Planned and executed Tarang 1.0 and 2.0 LIVE events in Delhi and Bengaluru, launching new products and offers, and achieving over 100,000 social media views.
  • Managed and mentored a team of 10, ensuring consistent execution of marketing campaigns across centers
  • Strengthened student engagement through Toppers Talk and All India Mock Test initiatives at regional centers
  • Collaborated with design and media teams to produce impactful creatives that drove a 40% increase in lead generation

MEDITATION TEACHER AND LIFE COACH

Art of Living
03.2017 - Current
  • Organized 4+ large-scale events for Art of Living in Delhi at Indira Gandhi Stadium, Jawaharlal Nehru Stadium, Yamuna Sports Complex, and Talkatora Stadium, each attracting over 10,000 participants.
  • Facilitated Prison SMART courses in Tihar Jail , helping inmates with stress relief, rehabilitation, and emotional well-being.
  • Oversaw end-to-end marketing and promotions for events, including on-ground activations, and social media campaigns, to maximize reach and participation.
  • Organized and delivered YES+ programs at leading institutions, including IIT, NIFT, GL Bajaj, JBIT Dehradun, and Maya College, Roorkee.
  • I visited the National Security Guard (NSG) base camp, providing counseling and leading meditation sessions for first-year cadets.
  • Conducted skill-based workshops on stress management, mindfulness, and leadership across universities and corporations.

MARKETING EXECUTIVE

Study IQ
08.2024 - 12.2024
  • Oversaw project management activities, with regular reporting, to ensure alignment with organizational goals.
  • Responsible for day-to-day coordination of all marketing activities and communication, and planning the communication for 2 million users based on their usage patterns.
  • Organized large and small-scale promotional events to support sales and marketing objectives.
  • Handled end-to-end advertising activities, from creative briefing to execution, and performance tracking.

MARKETING EXECUTIVE

PHYSICS WALLAH
02.2023 - 07.2023
  • Played a key role in launching a new business vertical, PW-ONLY IAS, by supporting market research, operational setup, and go-to-market strategies.
  • Launched marketing activities for new product lines and market penetration.
  • Executed BTL marketing initiatives, including on-ground activations, 50+ seminars, and paper insertion campaigns, enhancing brand visibility and driving walk-ins that generated ₹30 lakh in revenue.
  • Managed and oversaw the design of marketing materials and promotional literature for the organization.
  • Worked with sales teams to synchronize marketing promotions with business targets, driving a 10% growth in revenue.

MARKETING ASSOCIATE

Nishchay IAS
03.2019 - 12.2022
  • Managed end-to-end BTL activations (on-ground promotions, canopy setups, workshops) for targeted audience reach.
  • Handled lead generation through BTL campaigns, increasing walk-ins, and conversions.
  • Closely monitored day-to-day operations, ensuring timely execution and quality delivery.
  • Planned and managed seminar collaborations to engage students and promote courses.

FINANCE ASSOCIATE

Accenture Solutions Pvt. Ltd.
05.2018 - 11.2018
  • Worked in the Audit & Support team, ensuring compliance, accuracy, and smooth operational processes.
  • Managed client accounts, ensuring smooth communication, timely delivery, and satisfaction.
  • Onboarded vendor accounts to streamline operations and maintain strong supplier relationships.

Education

B.B.A - BBA

BIT
Meerut
01.2015

HSC - Science

Godwin Public School
Meerut
01.2012

SSC - SSC

Millennium Public School
Meerut
01.2009

Skills

  • Data Analytics

  • Creative Direction

  • Project Management

  • Campaign Management

  • Market Analysis

  • Strategic Planning

  • Brand Promotion

  • Marketing Campaigns

  • Brand-building Strategies

  • Data Analytics

Timeline

MARKETING EXECUTIVE

Study IQ
08.2024 - 12.2024

Marketing Manager

Unacademy
01.2024 - Current

MARKETING EXECUTIVE

PHYSICS WALLAH
02.2023 - 07.2023

MARKETING ASSOCIATE

Nishchay IAS
03.2019 - 12.2022

FINANCE ASSOCIATE

Accenture Solutions Pvt. Ltd.
05.2018 - 11.2018

MEDITATION TEACHER AND LIFE COACH

Art of Living
03.2017 - Current

B.B.A - BBA

BIT

HSC - Science

Godwin Public School

SSC - SSC

Millennium Public School

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ANKIT YADAVMarketing Manager