Ankita Bharadwaj
Gurugram
Summary
Dynamic Salesforce Product Manager with 8+ years of experience in end-to-end Salesforce Sales Cloud CRM implementation and strategic product development. Certified Scrum Product Owner (CSPO) and 2022 WIT Dreamin Speaker, known for delivering optimized, client-focused solutions and achieving operational excellence. Expertise in integration of complex systems, including DocuSign, Adobe e-signature, Oracle EBS ERP, and Surepass KYC authentication, to drive efficiency, data accuracy, and streamlined customer experiences.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Product Manager
Delhivery LTD
04.2021 - Current
- Salesforce Transformation : Led comprehensive Salesforce CRM transformation to streamline business operations, integrating DocuSign, Adobe e-signature, and Surepass KYC authentication, reducing client onboarding time to less than one day and enhancing client data security.
- System Integration : Spearheaded integration of Salesforce with Oracle EBS ERP, significantly improving data accuracy, reducing disputes by 10%, and optimizing financial data workflows.
- Client Servicing & Experience : Developed and implemented a Salesforce-based Customer Service Assignment Flow, achieving a 35% improvement in client service efficiency.
- Product Optimization : Launched new Retail and E2E service lines within Salesforce, optimizing lead-to-closure processes and driving a 45% increase in major client satisfaction through robust API integration.
- Training & Migration : Directed the migration from an in-house CRM to Salesforce, ensuring a seamless transition through tailored training programs, maintaining data integrity and improving user adaptability.
- 2022 Salesforce WIT Dreamin Speaker : Recognized for thought leadership on Salesforce optimization and client-centric innovation.
- 95% SME Client Onboarding Rate : Achieved this milestone through streamlined self-onboarding processes, leading to a 65% increase in client satisfaction.
Achievements :
Key Account Manager
Dunzo
08.2020 - 04.2021
- Delivered exceptional results by achieving 80% of targets while increasing order density by 50% during B2B service scale-up
- Executed end-to-end responsibilities, balancing growth and maintaining a positive P&L for the D4B vertical
- Collaborated with the marketing team to drive digital and BTL marketing initiatives, enhancing brand reach.
Senior Business Development Executive
Homevista Decor and Furnishings Pvt. Ltd
08.2019 - 04.2020
- Spearheaded team acquisition and geographic expansion, resulting in increased market penetration
- Utilized technology-driven approaches to market customized home interior solutions, driving significant brand awareness.
Senior Presales Associate
Livspace
01.2019 - 06.2019
- Managed the offline sales department, increasing conversion rates by 400%
- Implemented Hubspot CRM for better lead management and forecasting
- Introduced new marketing strategies, resulting in improved net sales revenue.
Senior Sales Executive
Furlenco
12.2017 - 01.2019
- Established Furlenco as the official furniture rental partner among the top 10 stakeholders, driving significant brand awareness, penetration, and market share
- Implemented successful Loyalty Program that cultivated customer loyalty
- Added new channel partners and provided them with critical market insights.
Community Brand Manager
REALBRIDGE e-Marketing Solutions
11.2016 - 10.2017
- Created and executed social media strategies, managing campaigns for online gaming and casino businesses in the UK
- Managed multiple social media channels, including Facebook, Twitter, and Instagram, to engage with and grow an online community.
Education
Electronics and Telecommunication, Bachelor of Technology -
Ajay Binay Institute of Technology (ABIT)
Cuttack, Odisha04.2015
Skills
- Salesforce Sales Cloud CRM
- API Integrations (DocuSign, Adobe e-signature, Oracle EBS ERP)
- KYC Authentication Setup (Surepass)
- Product Roadmap Development
- Data Analysis & Reporting
- User Stories & Backlog Management
- Agile & Scrum Methodologies
- Cross-functional Team Leadership
- Change Management
- Stakeholder Engagement
- User-Centric Design
Customer Service Flow - Optimization
Personal Information
Hobbies: Cooking, Travelling, Strategic & Video Gaming, Socializing
Certification
Certified Scrum Product Owner (CSPO)
Timeline
Product Manager
Delhivery LTD
04.2021 - Current
Key Account Manager
Dunzo
08.2020 - 04.2021
Senior Business Development Executive
Homevista Decor and Furnishings Pvt. Ltd
08.2019 - 04.2020
Senior Presales Associate
Livspace
01.2019 - 06.2019
Senior Sales Executive
Furlenco
12.2017 - 01.2019
Community Brand Manager
REALBRIDGE e-Marketing Solutions
11.2016 - 10.2017
Certified Scrum Product Owner (CSPO)
Electronics and Telecommunication, Bachelor of Technology -
Ajay Binay Institute of Technology (ABIT)
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