Ankita Mittal
Gurugram
Summary
Highly knowledgeable Subject Matter Expert with background in managing complex projects, fostering cross-functional collaboration and driving innovation. Possess strong analytical skills, adept at breaking down complex concepts for diverse audiences. Known for improving processes, enhancing team productivity and contributing to business growth. Demonstrated success in leading teams towards the achievement of organizational objectives while maintaining high standards of professionalism and integrity. Proven track record of providing valuable insights, guidance, and solutions to complex problems. Strong analytical and communication skills, with a passion for sharing expertise and driving excellence in the field.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Digital Marketing & Subject Matter Expert
Google Operations Centre
Gurugram
02.2021 - Current
- My responsibilities are to improve process quality and continuous process improvement.
- This includes the creation of SOP (Standard Operating Procedures), providing floor support, connecting with specialists for any query resolution, sharing feedback with the team by preparing error analysis, and arranging error discussion meetings in a phased manner to ensure all targets are met by the team.
- Expert on the tools and technologies for digital marketing campaign optimization.
- Identifying and executing opportunities for process improvement.
- Contribute in identifying initiatives to create efficiencies.
- Expert in Shopping and Search advertising networks.
- Analyzing campaign performance and formulating optimization strategies.
- Presenting optimization proposals to Google's Campaign Managers, Delivery Managers, and Account Managers.
- Identifying ROI opportunities on client accounts.
- Managing and growing relationships with the key stakeholders.
- Provided subject matter expertise and guidance to cross-functional teams in the development of new products.
- Drafted technical documents, such as user manuals and training materials, to ensure accuracy of content.
- Analyzed existing processes and procedures to identify opportunities for improvement or cost savings initiatives.
Media & Graphics Design Analyst
Accenture Solutions Pvt. Ltd. (Onsite Google India)
Gurugram
02.2020 - 02.2021
- Worked in online advertising operations
- Work experience-managing projects on rapid timelines
- Exposure to international clients/accounts (US/UK/CA/APAC etc.)
- As the part of this process we have lot of opportunities to work upon:
- Managing existing campaigns or designing new ones on Google ads
- Auditing accounts for existing and new clients to identify Vulnerabilities
- Analysing campaign opportunity and providing recommendation in order to achieve client goal
- Providing Campaign reports for insights on metrics data and optimization of AdWords (Shopping) campaign with goals to increase new users, website traffic acquired via Google Ads
- Optimizing Budget, Product groups, Device, Audience, Auction, Ads, Offers performance while keeping in mind several factors such as Spend (Cost), Returns (Return on Ad Spend), etc
- Maintaining quality and ensuring implementation of best practices across the accounts
- Work on the Pre & Post analysis of the recommended reports
Sr. Quality Analyst in Campaign Management (Shopping Audit)
Vaco Binary Semantics (Onsite Google India)
Gurugram
04.2017 - 01.2020
- Managing existing campaigns or designing new ones on Google ads
- Creating and Managing Google Adwords campaigns
- Executing unique ideas for digital marketing campaigns
- Identify, analyze, and interpret patterns to resolve data upload errors for complex data sets
- Work with stakeholders to check for work prioritization and share regular status updates
- Collaborate with other teams to work together on critical projects to be delivered in time
- Locate and define new process improvement opportunities and bring innovation as appropriate
- Analysing campaign opportunity and providing recommendation in order to achieve client goal
- Providing Campaign reports for insights on metrics data and optimization of AdWords (Shopping) campaign with goals to increase new users, website traffic acquired via Google Ads
- Optimizing Budget, Product groups, Device, Audience, Auction, Ads, Offers performance while keeping in mind several factors such as Spend (Cost), Returns (Return on Ad Spend), etc
- Interpret data, analyze results under the required ETL and Quality checks related work
SEO Executive
Technians Softech Pvt Ltd
Gurugram
07.2016 - 03.2017
- My Responsibilities were in engaging with the Client in the form of calls and mails to update them about tasks and understand their expectations, Understanding the goals of Client & proposing them a promotion platform that can meet their goals
- In order to make projects successful for different vertical of clients my tasks were as follows:
- Prepared Monthly or Quarterly Strategy for their different promotion platforms
- Performed Competitor Analysis to gaze the strategy and audience
- Planned, designed, and executed Google Adwords - Search Campaigns, Display Campaigns, Video Campaigns
- Worked prominently on Keyword Research, Google Webmaster, and Google Analytics Responsible for creating accounts, Ads, Implementation of the bids and Keywords to optimize the Google Adwords campaigns
- Executed Search Engine Optimisation On Page Activities and forwarding it to agents working with OFF page Activities and then sending to client after consolidating those reports
- Prepared Strategy & Running Ads on Social Media Platforms (Facebook, Twitter & Linked In)
- Collaborated with Development Team & the Content team to make Creatives for ads Running campaigns for Email marketing over different platforms
SEO Analyst
Vincit Software & Consulting Pvt Ltd
Gurugram
12.2014 - 06.2016
- Worked with ad agencies and freelancers, coordinated promotions for the launch of our sites or promotions conducted in partnership with advertisers
- Performed tasks in SEO (On Page and OFF Page Activities) and Social Media Optimization over different Social Platforms
- Developed and executed advertising campaigns designed to increase site visibility and traffic, including advertising, promotional and event-related, among visitors, customers and business partners
- Managed search engine audit documents on client websites and make recommendations
- Conducted keyword research based highly relevant and trafficked keywords
Trainee
Netsmartz
Chandigarh
03.2014 - 04.2014
- Gained an understanding of how we can promote our business through online platforms
- Worked with dedication and learnt about SEO, SMO & Email Marketing platforms
- Acquired skill with different tools which can be used in implementing & gazing performance of the different platforms
- Performed competitor analysis for different verticals and found the good domain rank websites
- Carried out keywords from Google Keyword Research Tool and filtered them on the basis of their Volume
- Engaged in Social Media channels by posting relevant content
Education
Master of Business Administration -
Amity University
Noida, India10.2024
Bachelor of Technology - Computer Science & Engineering
Roorkee Engineering & Management Technology Institute
Shaamli, India06.2014
Skills
- Excellent communication skills developed through various interactions with internal & external clients
- Good command of quality control processes and mentoring skills
- Good team leading skills, excellent interpersonal and organizational skills
- Training and mentoring
- Strong analytical skills
- Research capabilities
- Creative solutions
- Strategic Thinking
- Operational Efficiency
- Problem-solving abilities
- Multitasking Abilities
- Adaptability and Flexibility
Certification
- Google Ads Search Certification
- Shopping Ads Certification
- Google Ads Display Certification
- Google Ads Video Certification
Timeline
Digital Marketing & Subject Matter Expert
Google Operations Centre
02.2021 - Current
Media & Graphics Design Analyst
Accenture Solutions Pvt. Ltd. (Onsite Google India)
02.2020 - 02.2021
Sr. Quality Analyst in Campaign Management (Shopping Audit)
Vaco Binary Semantics (Onsite Google India)
04.2017 - 01.2020
SEO Executive
Technians Softech Pvt Ltd
07.2016 - 03.2017
SEO Analyst
Vincit Software & Consulting Pvt Ltd
12.2014 - 06.2016
Trainee
Netsmartz
03.2014 - 04.2014
- Google Ads Search Certification
- Shopping Ads Certification
- Google Ads Display Certification
- Google Ads Video Certification
Master of Business Administration -
Amity University
Bachelor of Technology - Computer Science & Engineering
Roorkee Engineering & Management Technology Institute
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