Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Projects
Personal Information
Websites
Timeline
Generic

ANKUSH KHANNA

Jalandhar

Summary

Result-driven marketing professional with a PGDM in Marketing with Data Analytics, seeking opportunities in market research. Currently excelling in Sales and Marketing at VE Commercial Vehicles, adept at cross-functional collaboration and client relationship management. Eager to leverage analytical skills and industry experience to drive insightful market research strategies and contribute to organizational growth.

Overview

2
2
years of professional experience

Work History

Management Trainee

VE Commercial Vehicles
04.2023 - Current
  • Collaborating with a portfolio of 7 dealerships to ensure seamless coordination and execution of sales strategies across 4 states.
  • Planning and executing marketing initiatives, including product demonstrations and customer-focused events, to amplify brand visibility and foster valuable customer relationships
  • Successfully managed sales efforts for the Pro 3019 (18.5T) truck, resulting in increased market share of 15% from 13% in 2022-23 and 5.5% in 2021-22.

Intern

Bajaj Finance Pvt. Ltd.
05.2022 - 07.2022
  • Conducted in-depth analysis of the bill payments ecosystem and future user experience by benchmarking popular bill payment apps
  • Engaged with vendors like BESCOM, MESCOM, and Bangalore Water Board to gather insights and improve the user experience of the Bajaj Finserv App.

Education

PGDM (Marketing With Data Analytics) -

Birla Institute of Management Technology
Greater Noida, India
04.2023

B.Tech. (Mechanical Engineering) -

Chandigarh Engineering College
01.2019

Intermediate (PCM) -

MGN Public School
04.2015

High School -

MGN Public School
03.2013

Skills

  • Analytical
  • SQL
  • Marketing Strategy
  • Marketing Trend Analysis
  • Strategic Planning
  • Sales Strategy
  • Problem-solving
  • Time Management

Accomplishments

  • Runner-up: Vikreta of the Year 2021 (Marketing Strategy Competition)
  • Finalist: Desportious (Marketing Competition, IIM Trichy)

Languages

English
Hindi
Punjabi

Projects

Performed detailed analysis on 4Ps and competitor analysis of Bewakoof.com Conducted a firm-level study on Bewakoof.com, analyzing its strategies and their effectiveness

Personal Information

Date of Birth: 08/25/96

Timeline

Management Trainee

VE Commercial Vehicles
04.2023 - Current

Intern

Bajaj Finance Pvt. Ltd.
05.2022 - 07.2022

PGDM (Marketing With Data Analytics) -

Birla Institute of Management Technology

B.Tech. (Mechanical Engineering) -

Chandigarh Engineering College

Intermediate (PCM) -

MGN Public School

High School -

MGN Public School

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