ANSHUL SHUKLA
Area Sales Manager
Noida
Summary
Dynamic sales leader with a proven track, adept in business development and client relationship management. Excelled in territory and account management, boosting sales through strategic contract negotiations and market research. Skilled in crafting compelling sales presentations, ensuring growth in new account development. Demonstrates exceptional team training and motivational skills.
Overview
13
13
years of professional experience
Work History
Area Sales Manager
Ferrouscrete India Pvt Ltd
2025.06 - Current
- Managed sales and business development of AAC Blocks and Dry Mix Construction Products, including tile adhesives, wall putty, plaster, grout, and ready-mix mortar.
- Led a high-performing sales team, mentoring members to exceed quarterly sales targets and improve team dynamics.
- Identified customer needs and tailored product solutions, contributing to increased customer satisfaction and retention rates.
- Analyzed sales data and market trends to refine sales strategies, ensuring alignment with business objectives and competitive positioning.
- Collaborated with cross-functional teams to launch new products, achieving significant adoption rates within target markets.
AREA SALES MANAGER
Ambuja Cement
2024.02 - 2025.05
- Handling new Product Division (AAC Blocks, Tile Adhesive, Block Adhesive and Dry Concrete)
- Achieved monthly sales targets through effective territory management and strategic planning.
- Implemented sales training initiatives for new team members, improving overall performance and productivity.
- Negotiated contracts for optimal pricing structures, ensuring profitability while maintaining customer loyalty.
- Conducted product demonstrations at client locations, highlighting features and benefits that met their unique requirements.
- Maximized revenue potential by upselling complementary products or services based on an in-depth understanding of each client's needs.
ASSISTANT MANAGER
Prism Johnson Limited
2022.11 - 2024.01
- Responsible for sales, business development and collections for Haryana Region
- Responsible for primary sales
- Responsible for appointment of Dealers
- Briefing the dealers on promotional schemes and motivating them for qualification
- Conduct meeting for product awareness and product knowledge
- Maintain proper communication in the market & communicate about the schemes & VAS (Value Added Services)
- Gathering information on competitor's activities in the territory and analyzing the same
- To meet day-to-day requirements in terms of: Taking order from dealer as per assigned target
- Collecting payments and reducing Outstanding
- Ensuring credit notes
BUSINESS DEVELOPMENT EXECUTIVE - CHANNEL SALES
Dalmia Bharat Cement
2020.09 - 2022.11
- Proven ability to manage multiple key accounts while paying attention to detail
- Responsible for market development by eliciting customers and converting potential clients into actual clients
- Establishing corporate goals, short and long term and developing business plans for the achievement of the goals
- Analyzing business potential and implementing plans to drive the sales, supplementing turnover and achieving desired targets
- Understanding and maintaining business database which enables sales & inventory forecast, target marketing and better customer relations
TERRITORY SALES INCHARGE
Berger Paints
2018.12 - 2020.09
- Achieving target through making marketing strategies and make collection plan.
- Developed and maintained strong client relationships, driving customer loyalty and repeat business.
- Executed targeted sales strategies that increased market share and enhanced product visibility.
- Conducted regular market analysis to identify trends, enabling proactive adjustments to sales tactics.
- Led cross-functional teams to coordinate promotional events, boosting brand awareness and engagement.
MAINTENANCE SUPERVISOR
A G Enterprises
2013.12 - 2015.10
- Personally supervises the operations of the batchplan while the pouring is ongoing
- Coordinate with the maintenance head the mechanical availability of the equipment needed for the days of operation
Education
PG Diploma -
FOSTIIMA BUSINESS SCHOOL
Delhi, INDIA2018-07
B.Tech/B.E. - undefined
G L Bajaj Institute of Technology & Management
Greater Noida2013-06
Skills
Sales team leadership
Strategic business development
Collaborative team management
Cross-functional collaboration
Competitive analysis
Timeline
Area Sales Manager
Ferrouscrete India Pvt Ltd
2025.06 - Current
AREA SALES MANAGER
Ambuja Cement
2024.02 - 2025.05
ASSISTANT MANAGER
Prism Johnson Limited
2022.11 - 2024.01
BUSINESS DEVELOPMENT EXECUTIVE - CHANNEL SALES
Dalmia Bharat Cement
2020.09 - 2022.11
TERRITORY SALES INCHARGE
Berger Paints
2018.12 - 2020.09
MAINTENANCE SUPERVISOR
A G Enterprises
2013.12 - 2015.10
B.Tech/B.E. - undefined
G L Bajaj Institute of Technology & Management
PG Diploma -
FOSTIIMA BUSINESS SCHOOL