ANUBHAB SOM
Kharagpur
Summary
Market Research Analyst with 2.5 years of experience delivering high-impact financial and account intelligence to support enterprise strategy. Proven ability to translate complex datasets into actionable insights that drive market positioning, opportunity identification, and data-informed decision-making. Combines commercial acumen with structured research methodologies to influence business outcomes and enhance competitive advantage.
Overview
3
3
years of professional experience
Work History
Senior Business Analyst
Highradius
Hyderabad
02.2025 - Current
Managed end-to-end Salesforce marketing campaigns, optimizing lead generation and pipeline growth through data-driven strategies.
Analyzed campaign and funnel performance to improve lead quality, conversion alignment, and overall ROI.
Executed targeted email outreach and translated campaign data into actionable insights to support strategic decision-making.
Senior Market Research Analyst
Highradius
Hyderabad
12.2024 - 02.2025
Reduced turnaround time (TAT) by streamlining research workflows and improving prioritization.
Delivered data-driven insights while collaborating cross-functionally and mentoring team members to enhance research quality and business alignment.
Market Research Analyst
Highradius
Hyderabad
07.2023 - 12.2024
Leveraged financial and account research (DSO trends, bad debt analysis, ERP evaluation) to support targeted enterprise sales and prospecting strategies.
Mapped stakeholder hierarchies, developed account heatmaps, and analyzed prospect interactions to improve engagement and outreach prioritization.
Analyzed historical prospect interactions(SIH) to refine engagement approaches
Education
Bachelor of Technology - Mechanical Engineering
KIIT
Bhubaneswar Odisha03-2023
Skills
- Market Research
- Campaign Management
- Email Marketing
- Data analysis
- Project management
- Business process mapping
- Process development
- Operations analysis
- CRM systems
Systems & Analytical Tools
- Salesforce
- Outreach
- Zoominfo
- Excel
- SQL
- Power BI
- LinkedIn Sales Navigator
- Marketo/Lusha/Apollo.io
Certificates And Achievements
H2 2024 Highflyer award
Q4 2024 Awards of Applause
Timeline
Senior Business Analyst
Highradius
02.2025 - Current
Senior Market Research Analyst
Highradius
12.2024 - 02.2025
Market Research Analyst
Highradius
07.2023 - 12.2024
Bachelor of Technology - Mechanical Engineering
KIIT