Summary
Overview
Work History
Education
Skills
Additional Information
Timeline
Generic

Anupras Loona

Noida

Summary

Analytical and results-oriented professional with experience in P&L analysis, revenue optimization, and business reporting. Skilled in SQL and data-driven decision-making, with a focus on improving product activation, streamlining costs, and identifying growth opportunities.

Overview

7
7
years of professional experience

Work History

Business Analyst

One97 Communications Ltd
05.2023 - Current
  • Conduct P&L analysis of the offline business in the Government vertical, with a primary focus on cost optimization.
  • Drive a 20 bps increase in Credit Card NTR% and a 10 bps increase in Debit Card NTR% through strategic initiatives.
  • Improve EDC device activation rate to 60% by identifying and addressing non-transacting and non-rental devices.
  • Track and enhance rental activation rate of EDCs and SBs, achieving a consistent 97% activation.
  • Collaborate with sales leads to discuss and optimize account-level P&L, boosting the performance of key accounts.
  • Identify and promote marketing opportunities for new and existing payment methods (e.g., RuPay Credit on UPI,Credit Line on UPI, AMEX, and International cards), resulting in a 1.4x increase in GMV over 6 months.
  • Calculate and track revenue for bank-supported accounts, contributing to 20% in monthly revenue.
  • Prepare monthly business review presentations for leadership, highlighting key metrics and strategic insights.
  • Automate ~2 reports per week using SQL, ensuring timely delivery of merchant and business performance reports.
  • Perform ad hoc data analysis, extracting and interpreting large datasets to support informed decision-making.

Business Analyst

Bewakoof Brands Pvt Ltd.
03.2023 - 05.2023
  • Evaluated the performance of marketing campaigns using key metrics such as CTR, impressions, and revenue, providing actionable insights to optimize campaign effectiveness.
  • Automated daily performance reports using VBA, SQL, and Google Sheets, significantly reducing manual effort and improving reporting accuracy.
  • Supported data visualization initiatives to enhance understanding of product category performance and guide business decisions.

Process Engineer

Nuberg Engineering Pvt. Ltd.
07.2018 - 03.2021
  • Collaborated with cross-functional teams, clients, and vendors to schedule, monitor, and ensure timely project completion.
  • Analyzed project deliverables against timelines, proactively identifying and resolving discrepancies to maintain project health.
  • Evaluated business expansion opportunities for the company’s manufacturing division, contributing to strategic growth initiatives.

Education

MBA -

Panjab University
Chandigarh, India
05-2018

Skills

  • Data-driven decision making
  • Financial performance evaluation
  • Proficient in SQL
  • Proficient in Microsoft Office Suite
  • Proficient in Google Sheets
  • Stakeholder engagement
  • Financial analysis expertise
  • Analytical problem-solving

Additional Information

Cycling, Running, and Reading

Timeline

Business Analyst

One97 Communications Ltd
05.2023 - Current

Business Analyst

Bewakoof Brands Pvt Ltd.
03.2023 - 05.2023

Process Engineer

Nuberg Engineering Pvt. Ltd.
07.2018 - 03.2021

MBA -

Panjab University

Similar Profiles

CREATE PROFILE
Anupras Loona