ANURAG RAZDAN

Seasoned digital transformation and business development leader with over 20 years of experience driving enterprise-scale digital initiatives across Industry 4.0, smart manufacturing, IIoT, and enterprise IT ecosystems. Proven track record in end-to-end technology modernization, including successful deployment of MES, SCADA, ERP systems, analytics platforms, and AI-driven predictive management solutions that enhance business intelligence, operational efficiency, and workforce productivity. Highly skilled in aligning digital strategy with business goals to optimize asset utilization, operational resilience, and customer-centric value delivery. Brings an enablement-driven mindset and a deep understanding of organizational change dynamics, enabling high adoption of new technologies. Demonstrates digital dexterity and innovation leadership through the integration of AI, ML, AR/VR, and cloud-based automation technologies to modernize processes and elevate enterprise agility. Extensive cross-sector experience managing key accounts, building strategic partnerships, and leading digital adoption in both enterprise and industrial environments. Expertise spans CRM-enabled pipeline development, integrated B2B marketing, technical solutioning, and predictive sales strategies. Recognized for delivering consistent revenue growth, improving operational KPIs, and accelerating time-to-value across digital programs. Handled end-to-end sales and delivery of GPS-based tracking systems, Automatic Number Plate Recognition (ANPR) cameras, Red Light Violation Detection (RLVD), Highway Traffic Management Systems (HTMS), and IoT-enabled mobility solutions. Successfully led deployments of logistics tracking, cold chain monitoring, and cloud-hosted control center platforms. Managed traffic enforcement systems, Passenger Information Systems (PIS), and Smart City digital infrastructure. Proven expertise in global project delivery, revenue management, and strategic business planning across multi-geographic operations.

• AI & Emerging Technologies, Certificate of Completion – Generative AI with Google, Prompt Engineering for ChatGPT – LinkedIn Learning, Creating AI Powered Chatbots Without Programming – LinkedIn Learning, Artificial Intelligence and Business Strategy – LinkedIn Learning
• Digital Marketing & Analytics, Google Digital Marketing and E-commerce – Google, Google Ads Measurement Certification – Google, Google Ads Display Certification – Google, Google Ads Essential Training – LinkedIn Learning, LinkedIn Marketing for Lead Generation and B2B Sales – Udemy, Google Universal Analytics Training – LinkedIn Learning
• Strategic Marketing & Brand Management, Brand and Product Management – IE Business School, Integrated Marketing Communications – IE Business School, Channel Management and Retailing – IE Business School, Marketing Mix Implementation – IE Business School, Pricing Strategy – IE Business School
• Business Transformation & Innovation, Digital Transformation – University of Virginia, Design Thinking for Innovation – University of Virginia Darden School of Business
• CRM & Customer Experience, Salesforce Essential Training – LinkedIn Learning, Customer Service Mastery: Delight Every Customer – LinkedIn Learning
• Project & IT Management, ITIL Foundation Certification, PRINCE2 Foundation, Conflict of Interest Risk Management for Projects
• Transport & Infrastructure (Sector-Specific), Collaborative Capacity Program on ITS, Integrated Urban Transport Planning