Anurag Tripathi
Lucknow Uttar Pradesh ,India
Summary
Results-driven Ads Manager with 4+ years of experience in e-commerce, specializing in performance marketing, marketplace advertising, and seller growth. Experienced in leading high-performing teams, optimizing advertising campaigns, and improving key performance metrics including ROI, ROAS, CPC, CTR, Conversion Rate, and GMV. Skilled in campaign planning, budget optimization, bid management, and data-driven decision-making using Excel and performance dashboards. Strong track record of collaborating with cross-functional teams to drive advertiser success, maximize revenue, and deliver measurable business growth in a fast-paced marketplace environment.
Overview
2027
2027
years of professional experience
3
3
years of post-secondary education
Work history
Senior key account manager
Meesho
Bengaluru (Remote)
01 2024 - 2026.07
- Led a team of 20 Ads Account Managers, driving campaign execution and achieving business objectives across multiple seller accounts.
- Managed end-to-end Performance Marketing campaigns, optimizing ROI, ROAS, CPC, CTR, Conversion Rate, and ACOS to maximize advertising efficiency.
- Defined campaign strategies, allocated budgets, and monitored daily performance to achieve revenue and profitability targets.
- Coached and mentored a 20-member team on campaign optimization, bid management, keyword strategy, and advertiser best practices.
- Collaborated with Category, Product, Catalog, and Marketing teams to improve campaign effectiveness and increase seller visibility.
Key Account Manager
Flipkart
Lucknow
01 2023 - 01 2024
- Responsible for Client Management and handle set of supplier in every
Darwin. - Unit sale Achievement
- Selection, Pricing, Inventory handling
- Promotions and Advertisement(Smart ROI and CPC)
- Flipkart Onboarding/FBF/ Warehousing
- Seller resolution on panel issues
- Performing root cause analysis(RCA) on unit sale data every week.
- Provide new strategies to seller for increase unit sale growth
Home sales officer
Reliance JIO SMSL limited
Lucknow
08 2021 - 01 2023
- Analyzed competitive offerings from rival companies to develop unique
selling points for our products and services. - Cross-sold additional products and services as part of a comprehensive
solution package whenever possible. - Generated leads through cold calling, networking, referrals, and other
sources. - Established relationships with new customers by providing efficient and
courteous service.
Education
B.Sc. - Computer science
Dr Rammanohar Lohia Avadh University Ayodhya
Ayodhya 2020.07 - 2023.07
MBA - Logistics and supply chain management
Dr. A.P.J. Abdul Kalam Technical University.
Lucknow 2026.04 -
Skills
- ROI & ROAS Optimization
- CPC & CTR Analysis
- Bid Management
- Keyword Research
- Excel & Data Analysis
- Team Leadership
Timeline
MBA - Logistics and supply chain management
Dr. A.P.J. Abdul Kalam Technical University.
2026.04 -
B.Sc. - Computer science
Dr Rammanohar Lohia Avadh University Ayodhya
2020.07 - 2023.07
Senior key account manager
Meesho
01 2024 - 2026.07
Key Account Manager
Flipkart
01 2023 - 01 2024
Home sales officer
Reliance JIO SMSL limited
08 2021 - 01 2023