Photography
ARNAB GHOSH
Branch Marketing Manager
Summary
Strategic and results-oriented Sales & Marketing professional with 11+ years of experience in Direct Sales, Trade Marketing, and B2B Sales. I specialize in driving revenue growth, market expansion, and brand positioning through data-driven strategies and high-impact execution.
Key Strengths:
✅ B2B & B2C Sales Strategy – Proven ability to scale revenue and enhance customer acquisition
✅ Trade & Channel Marketing – Expertise in modern trade execution, in-store promotions, and brand visibility
✅ Team Leadership & Performance Management – Led and trained high-performing sales teams
✅ Go-to-Market Strategy – Launched and executed growth-driven marketing campaigns
✅ Business Development & Partnerships – Strong network and ability to identify market expansion opportunities
Steering modern trade initiatives, I have successfully planned and executed promotional activities in key accounts, ensuring a profitable mix of volume, value, and margins. My hands-on approach in canvasser management and advisory has not only boosted recruitment but also enhanced the productivity-cost ratio for appliance acquisition. Through collaboration with cross-functional teams, we have facilitated a robust, brand-salient customer interface.
Overview
11
11
years of professional experience
5
5
years of post-secondary education
3
3
Languages
Work History
Branch Marketing Manager
Mahindra Holidays & Resorts India Limited
08.2024 - Current
- To Plan and develop all marketing, advertising and promotional activities for effectively executing and monitoring the marketing strategies in meeting the organizational objectives and enhancing the Club Mahindra Brand.
- Develop marketing initiatives to expand the customer base and optimize sales.
- Undertake promotional activities to ensure brand visibility and awareness in metro markets.
- Implement and evaluate consumer promotions for all new product concepts.
- Manage the marketing department budget.
- Design and produce marketing collaterals.
- Execute Tie Ups, promotional activities and events at venues.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Trade Marketing Manager
Godrej & Boyce Mfg. Co Ltd
08.2023 - 07.2024
- Brand Visibility Management: Develop benchmark and monitor brand visibility at point-of-sale: product display, in-shop sign-ages and glow signs
- Identify cost effective OOH media for improving brand visibility
- Event Management: Prepare on-ground event calendar for the Branch
- Evaluate and recommend productive exhibitions, road- shows, melas etc
- Modern Trade: Plan and execute volumes, value and profits for all SKUs in Modern Trade outlets in state
- Conducted comprehensive market research to identify emerging trends and competitive insights for informed decision making.
- Supported the development of annual budgets, consistently achieving cost-saving targets without compromising strategic objectives.
- Responsible for driving promotion activities in key accounts
- Canvasser Management: Identify outlets for recruitment & placement of canvassers
- Track productivity
- Cost acquisition per appliance
- Impart training on product and selling skills
- MIS Management: Monitor and report daily secondary sales of appliances
- Weekly MOP tracking and reporting
- Analyze and report effectiveness of exhibitions, roadshows & melas
- Canvasser productivity and cost-effective analysis
- Monitor competitors - marketing activities & provide constant feedback to HO
- Created all business strategies, including digital, print, advertising, social media, newsletters and creative
Associate Manager
Godrej & Boyce Manufacturing Company
10.2019 - 08.2023
- Handle a team of outsourced direct sales staff
- Develop, implement and review processes & initiatives to sell all Godrej appliances, AMCs & accessories through the door-to-door channel
- Constantly review category-wise performance, gather feedback from the field, understand bottlenecks and take corrective and preventive actions
- Supervise day-to-day activities of sales camps
- Facilitate regular product-based & soft-skills training of the FOS
- Introduce incentive schemes for FOS aimed at driving a profitable category mix
- Ensure smooth flow of information between the organization and FOS for a brand- salient customer interface
- Ensure customer grievances coming up on the field are resolved within reasonable
- Mentored junior team members, contributing to their professional growth and skill development.
- Established strong relationships with key stakeholders, fostering collaboration and mutual support.
Deputy Manager
Godrej & Boyce Mfg. Co Ltd
12.2017 - 10.2019
- Handle a team of outsourced direct sales staff
- Develop, implement and review processes & initiatives to sell all Godrej appliances, AMCs & accessories through the door-to-door channel
- Constantly review category-wise performance, gather feedback from the field, understand bottlenecks and take corrective and preventive actions
- Supervise day-to-day activities of sales camps
- Facilitate regular product-based & soft-skills training of the FOS
- Introduce incentive schemes for FOS aimed at driving a profitable category mix
- Ensure smooth flow of information between the organization and FOS for a brand- salient customer interface
- Ensure customer grievances coming up on the field are resolved within reasonable
- Mentored junior team members, contributing to their professional growth and skill development.
- Established strong relationships with key stakeholders, fostering collaboration and mutual support.
- Identified areas for improvement within the department, implementing strategic initiatives to address gaps in performance or resources.
Assistant Manager
Godrej & Boyce Mfg. Co Ltd
03.2015 - 11.2017
- Handle a team of outsourced direct sales staff
- Develop, implement and review processes & initiatives to sell all Godrej appliances, AMCs & accessories through the door-to-door channel
- Constantly review category-wise performance, gather feedback from the field, understand bottlenecks and take corrective and preventive actions
- Supervise day-to-day activities of sales camps
- Facilitate regular product-based & soft-skills training of the FOS
- Introduce incentive schemes for FOS aimed at driving a profitable category mix
- Ensure smooth flow of information between the organization and FOS for a brand- salient customer interface
- Ensure customer grievances coming up on the field are resolved within reasonable
- Mentored junior team members, contributing to their professional growth and skill development.
- Established strong relationships with key stakeholders, fostering collaboration and mutual support.
- Supervised day-to-day operations to meet performance, quality and service expectations.
Assistant Sales Manager
Pine Labs
04.2014 - 11.2014
- Developed strong client relationships for repeat business and increased referrals.
- Achieved sales targets consistently by driving daily sales activities and managing the sales pipeline effectively.
- Resolved customer issues promptly, maintaining high levels of customer satisfaction and trust in the brand.
Education
MBA - Marketing And Human Resource
Jaipuria Institute of Management
Jaipur, India 05.2012 - 04.2014
ACCOUNTS HONOURS - Accountancy
St Xavier's College
Ranchi, India 05.2008 - 03.2011
Skills
- Business Development
- Direct Sales
- Customer Acquisition
- Modern Trade Handling
- Team Management- Handled over 150 Advisors
- Training & Development
- Channel Management- Dealers/Distributors/EBO
- Budgeting
- Trade Shows & Dealers Meet
- Marketing Activities- ATL, BTL, Campaigning, Events
- Back End Operations
- Marketing Campaign
- Brand Tie Ups
Accomplishments
- Got the Best Branch Award- ABF Appointment and Growth- Ranchi- 2021.
- Successfully founded and operated a startup company named PRINTSTATION along with three friends in in-house campus incubation facility at Jaipuria Institute of Management, Jaipur from April 2013 to April 2014.
- Received Certificate from MRC from Jaipuria Institute of Management for completion of 1-year project on Online Marketing on social media.
- Received Certificate from IIT-E Cell Bombay as a part of entrepreneurship.
- Secured 2nd Prize in the business quiz organized by JIMS, Jaipur.
- Received Certificate for the Capsule Course on Entrepreneurship.
- Received Certificate for the workshop on FSA using Prowess.
Interests
Travelling
Timeline
Branch Marketing Manager
Mahindra Holidays & Resorts India Limited
08.2024 - Current
Trade Marketing Manager
Godrej & Boyce Mfg. Co Ltd
08.2023 - 07.2024
Associate Manager
Godrej & Boyce Manufacturing Company
10.2019 - 08.2023
Deputy Manager
Godrej & Boyce Mfg. Co Ltd
12.2017 - 10.2019
Assistant Manager
Godrej & Boyce Mfg. Co Ltd
03.2015 - 11.2017
Assistant Sales Manager
Pine Labs
04.2014 - 11.2014
MBA - Marketing And Human Resource
Jaipuria Institute of Management
05.2012 - 04.2014
ACCOUNTS HONOURS - Accountancy
St Xavier's College
05.2008 - 03.2011
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