Ankit Khandelwal
Branch Marketing Manager
Alwar
Summary
I aim to establish a career that allows to apply my skills effectively, fostering both personal and organizational growth. I am seeking a dynamic and competitive work environment that challenges and refines my abilities, enabling to contribute meaningfully while also honing my skillset.
Overview
6
6
years of professional experience
5
5
years of post-secondary education
2
2
Certifications
Work History
Branch Marketing Manager
Panasonic Life Solutions India Pvt Ltd
Jai
10.2023 - Current
- Retail & Trade Marketing Execution Management
- Managing BTL Activation
- Planning and executing Sellout management activities.
- Managing SSE retention, productivity, and performance measurement
- Overseeing a team of 120+ SSEs, 4 Team Leaders.
- Market Research & Competition Analysis
- Delivering improved brand visibility, In Shop & Out shop
- Managing displays and below-the-line (BTL) activities at shop floor
Trade Marketing Manager
Haier India Appliances Pvt Ltd
Greater Noida
03.2021 - 10.2023
- Planning and executing Sellout management activities.
- Managing SSE retention, productivity, and performance measurement
- Overseeing team of 1200+ SSEs, 30 Team Leaders, and 10 MIS executives.
- Developing strategies for optimal workforce utilization
- Market Research & Competition Analysis
- Analyzing competitors' strategies and identifying market trends
- Analyzing sellout data to identify patterns and opportunities.
- Implementing Sellout incentive policies to drive motivation.
- Managing displays and below-the-line (BTL) activities at shop floor
- Overseeing merchandising and activation strategies at shop floor.
Sales Team Leader
Haier Appliances India Pvt Ltd, Jaipur
06.2018 - 02.2021
- Managing all the sellout activities in branch
- Accountable for sellout of 50+ ISDs
- Conduct coaching and training sessions on product knowledge to improve sellout skills
- Establish individual and team sellout targets in alignment with company goals
- Offer clear direction, guidance, and motivation to the SSE team
- Analyze data to recognize trends, evaluate team performance, and make informed choices
- Conduct research to understand the market dynamics and customer preferences
- Oversee display management and merchandising strategies
- Manage below-the-line (BTL) activities to engage with customers effectively.
Education
Master: Business Administration - Marketing Management And Research
Rajasthan Technical University
Jaipur 06.2016 - 04.2018
Bachelor of Arts -
Rajasthan University
Alwar 05.2013 - 04.2016
Skills
Leadership
Team Management
Delegation
Training
Vendor Management
Market Intelligence
Data Management
Retail Management
Certification
MOS Excel 77-420 |Microsoft
Internship
Customer Relationship Officer | Valuer HR, Jaipur, Rajasthan, 02/01/18, 06/30/18, Worked as liaison between Company and Clients, Managing customer relationship at project site., Solved the problems of clients on initially basic
Special Assignments And Projects
- ISD DOMESTIC TRAVEL INCENTIVE SCHEME - SAMUDRAM, 10/01/22, 12/31/22, Organized ISD Domestic travel scheme of Cordelia Cruise, Planned & Executed the scheme for 500+ ISDs, Target Setting for 4500+ ISDs, Event & Vendor Management
- ISD DOMESTIC TRAVEL INCENTIVE SCHEME - GOA GROOVING, 06/01/22, 09/30/22, Organized SSE Domestic travel scheme of GOA for 700+ SSEs (First Ever in Industry), Planned & Executed the scheme, Set the targets for 4000+ SSEs, Event Management
Personal Information
Date of Birth: 09/30/98
Awards
- Internal Talent Pool member for FY'22
- Awarded as Best Performer for H1'22
Timeline
Branch Marketing Manager
Panasonic Life Solutions India Pvt Ltd
10.2023 - Current
Trade Marketing Manager
Haier India Appliances Pvt Ltd
03.2021 - 10.2023
Sales Team Leader
Haier Appliances India Pvt Ltd, Jaipur
06.2018 - 02.2021
Master: Business Administration - Marketing Management And Research
Rajasthan Technical University
06.2016 - 04.2018
Bachelor of Arts -
Rajasthan University
05.2013 - 04.2016