Rajesh Patel
Sales And Trade Marketing Professional
Noida
Summary
Dynamic Sales and Trade Marketing professional with 14+ years of cross-functional experience across FMCG, Electrical, Consumer Durables, Retail, and Building Material industries. Proven expertise in regional business growth, sales development, channel expansion, trade marketing, dealer engagement, BTL activations, retail visibility, vendor management, product launches, and commercial execution.
Overview
2
2
Languages
15
15
years of professional experience
Work History
Branch Marketing Manager
POLYCAB Wires & Cables
10.2024 - Current
- Led integrated marketing campaigns to boost brand awareness and generate qualified leads.
- Executed 20–30 dealer activation programs annually, enhancing channel engagement and contributing to sales growth.
- Improved sales performance through targeted promotions and strategic advertising initiatives.
- Improved sales performance through targeted promotions and strategic advertising initiatives, resulting in increased market share.
- Delivered 20% cost optimization through PolyRatna Project, streamlining operations to align with budgetary goals.
Channel Marketing Manager
Bajaj Electricals
09.2022 - 10.2024
- Enhanced partner retention through structured account management and regular performance reviews, fostering long-term collaboration.
- Coordinated trade shows and partner events to increase brand visibility.
- Optimized marketing budgets and resource allocation to maximize ROI.
- Improved partner retention through structured account management and performance reviews.
- Cultivated partner relationships and boosted sales through streamlined communication, and proactive engagement strategies.
Deputy Manager of Marketing
DS Group Headquarters
07.2019 - 09.2022
- Led targeted marketing campaigns and product launches (including Meetha Paan Masala), driving brand visibility, and sales growth.
- Managed large-scale events, trade shows, and Pan-India activations, enhancing market presence and improving customer engagement.
- Optimized marketing budgets and vendor partnerships, ensuring efficient execution and maximizing campaign effectiveness.
- Developed national-level marketing collateral and persuasive sales materials, driving revenue generation, and supporting sales objectives.
- Collaborated cross-functionally and delivered actionable insights through reports to support strategic decision-making.
Area Executive
ITC Limited
11.2011 - 07.2019
- Drove primary and secondary sales growth in Rurban and HoReCa channels, contributing to the overall revenue increase.
- Built strategic partnerships to enhance lead generation, and expand cross-selling opportunities.
- Built strategic partnerships that enhanced lead generation and expanded cross-selling opportunities within target markets.
- Improved customer satisfaction through proactive engagement, after-sales support, and timely issue resolution.
- Executed high-impact promotional events and campaigns (Sunburn, EDM) to increase brand visibility and market reach.
Education
MBA - Marketing Management
Institute Of Management Studies
Indore 04.2001 -
Skills
Sales Management
Marketing strategy
Trade Sales
Regional Marketing
Channel Development
Business Development
Dealer Management
BTL Activations
Retail Visibility
Vendor Management
Budget Planning
Product Launches
Key Achievement
- ₹3+ Cr Budget Ownership
- 15–20% Cost Optimization
- Pride Award – Bajaj Electricals
Technical Skills
MS Office
Google Sheets
Data Analysis & Reporting
Canva
Notice Period
60 Days
Strategic Project
- PolyRatna Project
- Brand Shoppe Development
- EDM & Sunburn Delhi NCR Campaign
- Meetha Paan Masala Launch Pan India
Timeline
Branch Marketing Manager
POLYCAB Wires & Cables
10.2024 - Current
Channel Marketing Manager
Bajaj Electricals
09.2022 - 10.2024
Deputy Manager of Marketing
DS Group Headquarters
07.2019 - 09.2022
Area Executive
ITC Limited
11.2011 - 07.2019
MBA - Marketing Management
Institute Of Management Studies
04.2001 -