Arpita Bora
Bengaluru
Summary
With over 6 years of experience, I've honed my skills in crafting captivating content/copies, nailing content marketing strategies, and getting your brand message across loud and clear. No matter how tight the deadline is, with a keen eye for detail, I ensure every project shines. I specialize in content marketing, content strategy, content writing (both short & long form), copywriting, brand communications, and social media marketing.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Content Specialist
Falca E-Solutions Pvt. Ltd.
05.2023 - Current
- Developing and executing content strategy that supports marketing/branding objectives
- Developing and producing compelling and informative written, visual, multimedia content such as website, blogs, articles, social media posts, reels, infographics, videos, magazine, branding collaterals, and more
- Ensuring all content aligns with brand voice, mission, and company goals
- Identifying content gaps and opportunities in the market and creating content plans accordingly
- Conducting research to stay updated on industry trends and incorporating relevant insights into content
- Implementing SEO/ASO best practices to enhance content discoverability and organic search rankings
- Conducting keyword research and integrating targeted keywords seamlessly into content
- Creating, posting, managing, and analyzing content across various social platforms that engages audience and drives traffic to website/app
- Monitoring social media channels for trends and conversations relevant to industry
- Monitoring content performance using analytics tools and adjusting strategies as needed
Content Marketing Specialist
Bijak
01.2021 - 01.2023
- Understanding the needs of target audiences through online searches & existing research
- Researching content and consumer trends to ensure that content is relevant and appealing
- Ideating concepts to boost engagement across different platforms
- Developing content strategies based on performance data to effectively reach target audience and achieve marketing goals
- Creating copies for Facebook Ads, Google Ads, Social Media, Videos, App Push Notifications, SMS, App Store Optimization (ASO), and Marketing Collaterals
- Managing Content Calendars, Editing & Proofreading to implement consistency across all content outputs
- Collaborating with other teams to help with final communication
- Keeping up to date with content trends, consumer preferences, and advancements in technology.
Senior Content Writer
HostBooks Limited
11.2017 - 12.2020
- Curating compelling ad copies for Google, Facebook, LinkedIn, and Instagram
- Developing engaging and SEO-friendly content for website, social media, and Q&A platforms (Quora)
- Script writing for promotional videos, social media ads, and tutorials
- Writing guest blogs, news articles, and press releases
- Creating content for customer communications, including emails, SMS, and newsletters
- Ensuring content is resonating, relevant and on-point Developing event materials - Pamphlets, Brochures, and Display Banners
- Taking ownership for gathering, writing, editing, proofreading, and final delivery to design and development
- Managing team of content writers and interns (coaching and reviews)
- Conducting interviews to expand content writing team in collaboration with HR department.
Freelance Content Writer
Freelancing
07.2015 - 09.2017
- Creating Amazon product descriptions for e-commerce clients
- Writing creative blogs and articles for various industries
Placement Officer
SITD
12.2016 - 09.2017
- Managing youth skill training programs (Pradhan Mantri Kaushal Vikas Yojana)
- Organizing on-the-job training sessions for students
- Conducting placement counselling sessions
- Steering interactive sessions with students to understand their career goals
- Connecting with prospective firms for placements
- Supervising day-to-day administrative activities of institute.
Education
PGDCA -
Society of Information Technology Development
Jorhat, Assam01.2016
Masters in Commerce -
Panjab University
Chandigarh01.2015
Bachelors in Commerce -
Panjab University
Chandigarh01.2013
12th -
St. Xavier's High School
Bathinda, Punjab01.2010
10th -
St. Joseph's Convent School
Bathinda, Punjab01.2008
Skills
- Multimedia Content Creation
- Content Marketing
- Content Strategy Development
- Content Analytics
- Copywriting
- Video Scripting
- Brand Storytelling/Communication
- Social Media Marketing
- SEO Proficiency
- Email Marketing
- App Store Optimization
Certification
Pursuing 'Digital Marketing Specialist Program' from Simplilearn
Personal Information
- Date of Birth: 01/24/1992
- Marital Status: Married
Languages
English
Hindi
Punjabi
Assamese
Work Samples
Blogs
- https://www.entrepreneur.com/article/350938
- https://www.entrepreneur.com/article/353310
- https://taxguru.in/income-tax/tds-rate-chart-due-dates-financial-year-2020-21.html
- https://tweakyourbiz.com/management/accounting-analytics
- https://www.toolbox.com/tech/break-room/blogs/what-is-the-impact-of-coronavirus-on-small-businesses-051220/ https://patch.com/california/mountainview/ep/966483
Social Media
- https://www.instagram.com/p/CSlOtB5lBXV/
- https://www.instagram.com/reel/CdXse6PJsSf/
- https://www.instagram.com/p/CSCMymlN1Fz/
- https://www.instagram.com/p/CSQs_5bKDED/
- https://www.instagram.com/p/CTRFqNFokvV/
- https://www.instagram.com/p/CWhkhFGBZXf/
- https://www.instagram.com/p/CZ8vqxClmGX/
- https://www.instagram.com/p/CdppNDpBvzq/
Website
https://www.falcasolutions.com/
Timeline
Content Specialist
Falca E-Solutions Pvt. Ltd.
05.2023 - Current
Content Marketing Specialist
Bijak
01.2021 - 01.2023
Senior Content Writer
HostBooks Limited
11.2017 - 12.2020
Placement Officer
SITD
12.2016 - 09.2017
Freelance Content Writer
Freelancing
07.2015 - 09.2017
PGDCA -
Society of Information Technology Development
Masters in Commerce -
Panjab University
Bachelors in Commerce -
Panjab University
12th -
St. Xavier's High School
10th -
St. Joseph's Convent School
Pursuing 'Digital Marketing Specialist Program' from Simplilearn
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