Summer internship
Coromandel International Limited, 05/19/20 - 08/23/20
Study of Consumer Behaviour in Purchasing Specialty Fertilizers in India,
Understand the scenario and potential of specialty fertilizers in different parts of Karnataka, Studied the knowledge and usage of Specialty Fertilizers by farmers in different crops, Understand the buying behaviour and decision-making process of farmers and key influencers in purchasing Specialty fertilizers, Analyse the sources of information and their influence on farmers buying behaviour, Understand the extent of knowledge about E-commerce, acceptance, and usage among farmers