ARPITA SRIVASTAVA

• Clients managed: Maruti Suzuki India, Canon India, Carlsberg India, Panasonic
• Client Management: Function as primary point of contact for clients.
• Media Strategy and planning: Collaborate and coordinate with relevant teams to plan, develop media strategy(AOP) and campaign with the most appropriate media channels and advertising solutions.
• Develop and maintain relationships with media partners to ensure market-leading planning for clients. Work closely with internal/cross-functional teams and creative agencies to align media strategies with overall business objectives.
• Innovation, Associations, and Awards: Propose and provide qualitative inputs for innovative solutions and partnerships.
• Consumer and Media Updates: Ensure timely reporting of consumer ,and media and advertising updates to clients.
• Team Management and Development: Manage and develop executives within team, providing them with opportunities for personal growth and supporting their individual development plans.
• New Business Development: Contribute to pitches and strategic decks by providing qualitative inputs, and collaborating on Request for Proposal (RFP) plans.
• Learning and Professional Development: Engage in training programs to enhance skills and knowledge.

• Client Managed: Pernod Ricard India
• Client Management: Function as primary point of contact for client for all campaign-related requirements.
• Media Strategy and Planning: Collaborate and coordinate with relevant teams to plan, develop media strategy (AOPs), and media campaign/plans
• Develop and maintain relationships with media partners to ensure market-leading planning for clients. Work closely with internal/cross-functional teams and creative agencies.
• Team Management and Development: Manage and develop executives within team
• Innovation and Associations: Propose and provide qualitative inputs in innovative and creative advertising solutions and partnerships.
• Consumer and Media Updates: Ensure timely reporting of consumer and media and advertising updates to clients.

• Client Managed: Samsung India
• Managing Day-to-Day Client Interaction: Point of contact for clients, maintaining regular communication.
• Media Planning: Collaborate and develop comprehensive media plans that outline the media strategy along with the Implementation and Post-Evaluation, and conduct a thorough post-evaluation.
• Media partners and Internal/cross-functional team management: Collaborating and coordinating with media partners, creative agency, and Internal stakeholders like operations, finance, and billing, etc to ensure smooth execution of campaign.
• Partnering and Creating Competitive Reports and Presentations, and consumer and media updates in collaboration with the media trainee

• Clients Managed: Amway, Twinings tea, and BATA.
• Maintaining Monthly Competitive Reports, and Consumer and media updates to the clients using various media monitoring and analysis tools.
• Media Planning: Assisting and collaborating with the media supervisor or manager to develop comprehensive advertising/media plans. Working on the implementation and Post evaluation.
• Learning and Professional Development: Engage in training programs to enhance skills and knowledge. Acquired practical expertise with five media software tools: TAM, MAP, IRS, Clear Decisions, and RAM.

• Gained hands-on experience in media planning with basic understanding of media planning process
• Planned and executed research project focused on understanding media consumption habits of customers who purchase premium FMCG (Fast-Moving Consumer Goods) products.

Two Years Full time course, 2011-13, with dual specialization in Advertising Communication and Media Marketing, Sales and Planning. Within the course, successfully fulfilled an internship, dissertation, and major project requirements.

Completed 3-year (2008-11)degree course with honors in Physics, Chemistry, and Mathematics, with Honors in Physics