Summary
Overview
Work History
Education
Skills
Timeline
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Vaibhav Choudhari

Mumbai

Summary

Strategic and results-driven media leader with 16+ years of experience across top agencies including GroupM, OMD, and Carat (Dentsu). Proven expertise in driving business impact through full-funnel integrated media solutions across FMCG, Auto, Retail, BFSI, and Entertainment. Adept at client leadership, business growth, automation, and data-driven strategy. Known for global governance alignment, new business wins, and delivering future-ready solutions.

Overview

17
17
years of professional experience

Work History

Sr. Vice President

Carat India (dentsu)
10.2022 - Current
  • Elevated from VP to SVP in recognition of strategic leadership and pitch success
  • Spearheading the ₹400 Cr+ West region portfolio with end-to-end accountability across Ferrero, Tata Motors, Tata Digital, Tata Croma, SCB, WWE, and more
  • Driving global alignment and governance for Ferrero, representing India in quarterly global steering committees and performance reviews
  • Led impactful pitches incl. Tata Motors & Ferrero (each ₹100 Cr+) - expanding Carat's India footprint by 15%
  • Drove innovation via 2+ automation pilots- resulting in 10% operational efficiency

Associate Vice President

OMD India
12.2017 - 09.2022
  • Elevated from Business Director (Dec 2017-Oct 2017) → General Manager (Jan 2020-Aug 2021) → Associate Vice President (Sept 2021- Sept 2022) within 5 years, driven by consistent business impact, client trust, and leadership on key accounts.
  • Managed P&L for OMD’s largest account cluster across key sectors in West & South India including clients (Beiersdorf, Levis, SONY Ent, AU Bank, Tata Motors, Wipro, Daimler, Chanel)
  • Achieved a 7.2 TRR score for Beiersdorf India (10% above global avg) and improved Daimler’s rating from 2.9 to 2.3 (lower the better) in 2020. Improved Daimler’s brand scores by 20% in 6 months through full-funnel optimization
  • Led strategy on marquee pitch wins including Sony SAB, ACKO, CRED, and Meesho - contributing ₹75 Cr+ topline growth
  • Led a 15-member team in delivering annual IMC strategies for BDF, Daimler, and CHANEL, in collaboration with cross-functional teams

Business Director

GroupM
03.2013 - 10.2017
  • Elevated from Business Group Head (Mar 2013-Mar 2016) → Business Director (Apr 2016-Oct 2017) within 4 years, driven by consistent business impact, client trust, and leadership on key accounts
  • Led a 9-member team managing ₹120 Cr media for Himalaya Drugs, including planning and IMC execution where I applied data-driven tools like awareness modeling, clustering, and imagery analytics for strategic planning
  • Won the ₹80 Cr media mandate for Bajaj Corp, while managing end-to-end media strategy for brands including Essilor, Huawei, Yamaha, Invisalign, TBZ, Disney and OLA Cabs
  • Led Britannia portfolios for Go-To-Market planning; delivered performance-linked solutions

Media Manager (Secondment)

Himalaya Drugs Co.
06.2015 - 03.2016
  • Managed INR 120 Cr investment strategy and KPI tracking- leading to 18% higher media ROI while crafting activation frameworks and consumer engagement models

Media Planner & Analyst

Stratagem Media
05.2008 - 02.2013
  • Handled media planning for Century Mattresses, Borosil, SBI, Old Spice
  • Designed innovative print + TV strategies to counter market challenges

Education

PGDBM -

Narsee Monjee Institute of Management Studies

Bachelor of Mass Media - Advertising

S.K. Somaiya

Skills

  • Integrated Media Strategy & Planning
  • Media & Agency Procurement Leadership
  • Supplier relationship management
  • Global & Regional Governance Alignment

Timeline

Sr. Vice President

Carat India (dentsu)
10.2022 - Current

Associate Vice President

OMD India
12.2017 - 09.2022

Media Manager (Secondment)

Himalaya Drugs Co.
06.2015 - 03.2016

Business Director

GroupM
03.2013 - 10.2017

Media Planner & Analyst

Stratagem Media
05.2008 - 02.2013

Bachelor of Mass Media - Advertising

S.K. Somaiya

PGDBM -

Narsee Monjee Institute of Management Studies

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