Arun Mahajan

More than 20+ years' diverse experience into Consumer Electronics, Home Appliances Sales & Distribution, Channel Management, Sales operations and Market Intelligence, with an ability to formulate sales strategies, manage region wise sales, develop alliances, manage channel partner relationships and lead teams.

• Received 15 years of Tenure Award at Samsung in 2020.
• Received Best Employee award for the Northern Region for the Period October 04-March 05 at Hyundai Electronics.

• City business head is responsible for managing business from a group of centres in a specific city and is responsible for overall Sales, Marketing, Service and Operations.
• Responsible for meeting the revenue & enrolment targets for the Centres within the budget.
• Planning & implementing marketing activities (ATL & BTL) in the city.
• Devising Go-To-Market strategy for the given geographies in cognizant with the local intelligence of the market.
• Understanding the key dynamics of the city and planning the product and academics placement accordingly.
• Developing long term value relationships with high potential schools in the city by making personal visits as well as by providing direction to the team for conducting multiple engagement activities in each school.
• Recruiting & developing a team of Centre Heads, Admission officers & other staff engaged in sales & marketing and developing a culture of talent retention & performance drive.
• Responsible for success of key scholarship test in the city including BNAT Scholarship to ensure Sector: Sales & Marketing.

• Successfully led key Distributors at Lucknow Upcountry & Kanpur Retail Business in UP East Market from Jan’ 22.
• Efficiently led five Brand stores, key Direct Dealers at Ghaziabad & Noida markets and managed the principal Distributor at Saharanpur UP West Market from Aug’ 20 till Dec’ 21.
• Managing a team of RSO (Retail Sales Officer), FSE (Field Sales Executive), TL (Team Leader) and (Sales Promoter) in Ghaziabad, Noida & Lucknow Market (UP West & UP East).
• Provided market insights regarding sales, product marketing, customer service and development of SOPs for mobile and consumer durables as part of a six -member core team initiative under the Voice of Customer function experience reporting to Senior Vice President – Voice of Customer group.
• Mapping & analysing competitive intelligence learning through extensive interactions with partners & stakeholders.
• Driving operational efficiency and suggesting corrective measures for ease of doing business for trade partners across key levers of business, by identifying gaps in Sales engagement, operational policies, Retail /Brand Marketing, Product & Customer service.
• Benchmarking Company product performance and best practices on specific parameters vis-à-vis competition under the VOC initiative.
• As a part of the VOC team was responsible for liaising & coordinating with internal & external stakeholders such as business, sales, service, marketing and finance Teams.

• Imparting/ organizing specific training programs for new recruits for achieving allocated business targets.
• Guiding and training reporting teams to ensure sales efficiency with a focus on meeting individual & group targets.
• Providing inputs for establishing sales targets to be achieved from specified territories in terms of number of customers, sales, and market share for a given market and period.

• Implemented multiple local advertising and promotional campaigns to increase sales and presence across allocated markets, which were successful in generating awareness about the products.
• As a part of initial experience was responsible for CSD Canteen sales and Inventory planning for product USHA BRITA.