Oyeeshi Ghosh
Bengaluru
Summary
To accomplish a competent position in any industry with leading responsibilities that will enable me to use and amplify my persuasive and natural flair of communication, engaging networking skills, will to multi task, vehemence to grasp the new and malleability to work well with people across tiers.
Overview
16
16
years of professional experience
Work History
Zonal Business Head
Aurum Analytica
03.2025 - Current
- Drive business growth across the Bangalore region, managing relationships with A-listed and B-listed real estate developers.
- Handle key account management for leading builders, ensuring long-term brand engagement and consistent performance delivery.
- Work with high-net-worth (HNI) clientele, enabling builders to target premium and ultra-premium buyer segments through data-driven strategies.
- Represent Aurum Analytica Pvt. Ltd., an AI-driven technology platform that helps developers reach customised, high-intent audiences at scale.
- Lead performance marketing initiatives across digital channels with a focus on lead quality, conversion efficiency, and ROI.
- Support developers with micro-market intelligence, including location-level demand analysis, buyer profiling, and pricing sensitivity.
- Conduct competitive landscape analysis covering nearby projects, configurations, pricing benchmarks, and positioning strategies.
- Act as a strategic partner to builders by aligning marketing insights with sales objectives to improve overall project performance.
Zonal Manager
Magicbricks Realty Services Ltd
01.2025 - 02.2025
- Manage strategic key accounts for High-Net-Worth Real Estate developers nationally.
- Drive sales and enhance relationships with top builders across regions.
- Establish developers as brands and engage with a unique customer base.
- Implement performance marketing strategies using digital media tools.
- Facilitate mergers and acquisitions, reducing cash component for advertising.
- Proficient in Salesforce automation applications for order management and record keeping.
- Investigate and resolve order problems by analyzing data and historical records.
- Generate customer reports based on their specific requirements. Maintain the highest level of confidentiality when working with builders.
Team Manager (Sales & Marketing, PR)
XANADU Realty Pvt. Ltd.
11.2021 - 08.2022
- Showcased properties to potential buyers and channel partners through open houses and appointments.
- Covered Bangalore projects and rest of Karnataka, as well as outstation properties in Mumbai, Pune, and Goa.
- Expanded channel partners' market reach in outstation areas by assisting them from Karnataka and Delhi.
- Organized online and offline Channel Partner meets from Bangalore.
- Developed and executed marketing strategies, including ATL, BTL, and digital marketing (social media, Google, real estate guides).
- Kept up-to-date on mortgage rates and real estate news.
- Achieved yearly revenue generation of INR 80-100Cr across Bengaluru and outstation cities.
- Engaged with clients to understand their property needs and convert leads into sales.
- Acted as a liaison between buyers and sellers to ensure positive experiences.
- Maintained strong connections with clients to encourage repeat business and referrals.
- Created promotional content to position XANADU as a brand through various digital news websites on a quarterly basis.
Consultant
12.2020 - 10.2021
- Effectively managed creative projects across various industries and generated revenue.
- Planned marketing strategies and set business development goals for startups to listed organizations.
- Successfully generated revenue for accounts in real estate, fashion retail, solar, steel, healthcare, and infrastructure sectors.
- Established and maintained relationships with existing clients while attracting new clients, especially PSUs and corporates.
- Planned and executed offline and online marketing tactics to enhance brand presence.
- Managed press releases and collaborated with journalists to generate media coverage.
- Developed ideas and organized networking events for targeted organizations.
Manager (Client Relations & New Initiatives)
AICL Communications Ltd
02.2020 - 12.2020
- Strategised and conceptualized brand communication solutions, websites, and digital marketing for companies of varying sizes in India.
- Conducted market research and performed competition analysis on a daily basis for key accounts.
- Executed project management activities for assigned clients throughout the year.
- Achieved revenue generation targets for assigned clients.
- Developed and executed PR News for AICL Communications on a quarterly basis.
Manager (Branding/Marketing and PR)
Apeejay Surrendra Group
05.2018 - 01.2020
- Provided end-to-end brand campaign solutions, driving engagement, sales enablement, and customer retention.
- Collaborated across functions to develop and execute effective marketing strategies.
- Managed vendors for outdoor hoardings and organized photoshoots and videography for projects.
- Organized engagement activities and events in various cities.
- Conducted press conferences for product launches and brokers meet.
- Developed and managed editorial content for press releases.
- Digital Marketing:
- Created social media content and artwork for online promotions.
- Implemented offline and online marketing tactics through digital media platforms to generate leads.
- Developed content and conceptualized websites.
- Managed keywords for Google Ads.
- Oxford Bookstore:
- Conceptualized engagement activities and events for Oxford Bookstore in Kolkata, Bhubaneshwar, and Delhi.
- Managed marketing initiatives and sponsorships for Apeejay Kolkata Literary Festival.
Senior Business Analyst
ABP Digital News
09.2016 - 03.2018
- Created brand campaigns on the digital platform of ABP Digital.
- Developed and implemented quarterly newsletters.
- Organized offline and online events and generated revenue through BTL activities and digital platforms.
- Executed mobile marketing and coordinated with vendors for marketing activities.
- Increased sales volumes through strategic marketing initiatives.
- Conducted competitor analysis and implemented strategies accordingly.
Regional Manager
Microsec Enterprises
04.2013 - 04.2016
- Creating brand –campaign solutions for various brands based out of Kolkata , part of NCR and Bangalore.
- Daily client interaction with local and national clients.
- Maintain daily individual work records & time details for generation of weekly reports.
- Vendor Management for advertisement and promotions for the brand across all media.
- Creating marketing content helping the brand to create more engagement with the end users. Generate revenue for the organization.
- Planning and implementing marketing initiatives to create brand value of the organization.
- Organize events , press conference for the organization.
- Drive team members to generate revenue of min 8-10cr monthly.
Response Executive
Times of India
07.2010 - 03.2013
- Created brand campaign solutions for various brands in Kolkata, utilizing all media platforms under Bennet & Coleman.
- Organized events for different event properties under Times of India, including radio and digital platforms.
- Achieved monthly revenue generation targets.
- Successfully organized travel events that brought together travel and airline companies from across the East region.
- Created a platform for collaboration and networking among travel and airline companies.
- Coordinated logistics, venue selection, and event management for seamless execution.
- Facilitated business opportunities and partnerships within the travel industry.
- Promoted the events to attract participants and attendees.
- Ensured a smooth and engaging experience for all participants and stakeholders.
Education
BBA Honors -
Institute of Engineering and Management, WBUT
Kolkata01.2009
Diploma Holder - undefined
Fine Arts Academy, Delhi University
Higher Secondary - Commerce
West Bengal Board of Higher Secondary Education
Kolkata01.2006
Secondary - undefined
West Bengal Board of Secondary Education
Kolkata01.2004
Skills
Business Development & Client Servicing
Team Management
Handling start-ups to corporate and HNI clients
Media management, including publishing PR news
Customer Relationship Management
Business Process Management
Accomplishments
- Awarded Best Selling Team for East 2013 at Microsec Enterprise.
- Bronze Certification as the Best Sourcing & Closing Manager (2021-22) at Xanadu Realty.
Interests
Playing Badminton, Playing Cricket professionally, Diploma Holder in Painting
Timeline
Zonal Business Head
Aurum Analytica
03.2025 - Current
Zonal Manager
Magicbricks Realty Services Ltd
01.2025 - 02.2025
Team Manager (Sales & Marketing, PR)
XANADU Realty Pvt. Ltd.
11.2021 - 08.2022
Consultant
12.2020 - 10.2021
Manager (Client Relations & New Initiatives)
AICL Communications Ltd
02.2020 - 12.2020
Manager (Branding/Marketing and PR)
Apeejay Surrendra Group
05.2018 - 01.2020
Senior Business Analyst
ABP Digital News
09.2016 - 03.2018
Regional Manager
Microsec Enterprises
04.2013 - 04.2016
Response Executive
Times of India
07.2010 - 03.2013
Diploma Holder - undefined
Fine Arts Academy, Delhi University
Higher Secondary - Commerce
West Bengal Board of Higher Secondary Education
Secondary - undefined
West Bengal Board of Secondary Education
BBA Honors -
Institute of Engineering and Management, WBUT