Arunkumar Sundaresan
Assistant Manager - Business Development
Chennai
Summary
Results-driven Business Development and Technical Sales professional with 10 years' experience in special purpose machines, automation, and light engineering. Expertise in solution-based selling and managing turnkey projects across automotive, EV, EMS, steel, energy, and biotech sectors. Skilled in technical consultation and project lifecycle management from requirement gathering to commissioning.
Overview
3
3
Languages
4
4
Certification
10
10
years of professional experience
Work History
Assistant Manager of Business Development
Bettinelli Automation Components Pvt Ltd
Chennai
01.2026 - Current
- Managed complete sales cycle including customer requirement analysis, application evaluation, product sizing, costing, quotation, techno-commercial negotiation and order closure.
- Identified and developed business opportunities in automotive, electronics/EMS, packaging, FMCG, pharma, tyre, machine builders, and SPM sectors, contributing to sector diversification.
- Prepared project expansion reports, identifying potential machine builders and automation opportunities across Tamil Nadu, supporting strategic growth initiatives.
- Created and maintained customer and machine-builder databases in Tamil Nadu, facilitating identification of automation opportunities and enhancing lead generation efforts.
- Utilised Zoho CRM for efficient handling of customer relationships and sales activities., Zoho Books and Zoho People for customer management, sales activities, commercial documentation and employee-related processes
- Participated in Automation South Expo 2026, Chennai (March 2026) for customer engagement, product promotion and lead generation.
Business Development Senior Executive
TI Machine Building (Unit of TII, Murugappa group)
Chennai
06.2023 - 12.2025
- Achieved 80% of FY 2024–25 sales target, resulting in 50% increase in external business compared to previous year.
- Achieved 25% YoY revenue growth through targeted client outreach, referrals, and strategic partnerships.
- Drove new business identification, implemented value-based selling strategies, and focused on client retention and long-term relationship management.
- Conducted market research and competitor analysis to identify growth areas, increasing lead conversion by 65%.
- Enhanced lead generation through E-marketing, field sales optimisation, and channel partner development, contributing to increased client engagement.
- Managed complete sales cycle: cost estimation, proposal submission, negotiations, order closure, billing, and collections.
- Built strategic partnerships with Autosys and Krisam, accelerating customer acquisition and revenue expansion.
- Launched new verticals: SMD line (PCB manufacturing), electronic assembly lines, ASRS storage systems, and auto batching systems, expanding service offerings.
- Successfully implemented 15+ SPMs, 10+ line automation, and forming machine projects across South and West India.
- Collaborated with finance and operations teams for CAPEX planning, budgeting, and sales forecasting.
- Worked closely with design, project, and service teams to ensure smooth project execution and after-sales support.
- Delivered monthly business reviews and annual sales reports to MD and senior leadership.
- Spearheaded brand promotion at major industry events: Tube & Pipe Fair 2023 (Delhi) and IMTEX-BEIC 2024 (Bangalore).
- Strong technical knowledge in SPMs, line automation, and light engineering solutions such as swaging machines, test rigs, conveyor automation, EOL testing, deburring, and router machines.
Senior Sales Engineer
FSH AUTOMATION & ENGINEERING PVT LTD
Pune, Maharashtra
02.2021 - 05.2023
- Handled key accounts across Biotech, F&B, Oil & Gas, Refinery, Automotive, Paper, and Chemical industries, covering Western India and Tamil Nadu.
- Promoted products from Optek, ASCO, Pepperl+Fuchs, UWT, and Draeger to both end-users and OEMs.
- Conducted product demos and training—notably for Optek inline analyzers and conductivity sensors.
- Finalized techno-commercial proposals, negotiated with buyers, and managed sales reporting to senior leadership.
- Achieved annual target of INR 10 million in FY 2021–22.
- Closed a record-breaking order worth INR 1.27 crore for a biotech vaccine project via OEM in FY 2022–23.
- Grew Maharashtra region sales from INR 10M to 20M, doubling YoY business.
- Built and maintained a 65+ client database across Northern India in key verticals.
Sales & Service Engineer
FSH AUTOMATION & ENGINEERING PVT LTD
Chennai, Tamilnadu
03.2018 - 01.2021
- Promoted industrial automation products (Asco Numatics, Pepperl+Fuchs, Optek, Draeger, Baumer) to end-users and OEMs in the automotive, oil and gas, petrochemical, pulp and paper, energy, and F&B sectors.
- Managed the full sales cycle: client meetings, quotation submissions, technical discussions, and order finalization.
- Built and maintained a customer base of over 150 clients across Tamil Nadu and Kerala.
- Onboarded 10+ new end-users as registered vendors between 2018 and 2020.
- Supported new product development for existing customers based on specific operational requirements.
- Conducted frequent field visits for lead generation and market expansion, especially in the Pulp & Paper, Energy, and Automotive segments.
Graduate Apprentice Trainee
WABCO
Mahindra World City, Chennai
01.2017 - 03.2018
- Planned and undertook scheduled maintenance while responding to breakdowns to minimise downtime.
- Diagnosing faults and repairing equipment like sensors and valves.
- Collaborated with team members to meet and exceed performance targets.
Education
B.E - Mechatronics Engineering
Paavai Engineering College
Namakkal, Tamilnadu05-2016
12th Grade -
National Higher Secondary School
Mannargudi, Tamilnadu10th Grade -
National Higher Secondary School
Mannargudi, TamilnaduSkills
- Sales Forecasting & Revenue Planning
- Lead generation strategies
- Technical Solution Selling & Vertical Development
- Customer Retention & Relationship Management
- Partner Management & Channel Enablement
- Contract Negotiation & Commercial Closure
- CRM & Pipeline Management
- Project coordination
- Budgeting for Projects
- Market Mapping & Sector Penetration
Certification
- Power BI and Advanced Excel
- B2B Key account management - Sales Training Program
- Managing time effectively
- Overheads cranes safety training
- Kaizen concepts - Standard work combination sheet
Languages
Tamil
Advanced
C1
English
Upper Intermediate
B2
Hindi
Elementary
A2
Timeline
Assistant Manager of Business Development
Bettinelli Automation Components Pvt Ltd
01.2026 - Current
Business Development Senior Executive
TI Machine Building (Unit of TII, Murugappa group)
06.2023 - 12.2025
Senior Sales Engineer
FSH AUTOMATION & ENGINEERING PVT LTD
02.2021 - 05.2023
Sales & Service Engineer
FSH AUTOMATION & ENGINEERING PVT LTD
03.2018 - 01.2021
Graduate Apprentice Trainee
WABCO
01.2017 - 03.2018
B.E - Mechatronics Engineering
Paavai Engineering College
12th Grade -
National Higher Secondary School
10th Grade -
National Higher Secondary School