Travelling
ASHA JOSEPH
Deputy Category Manager Fruits & Vegetables
Summary
Results-driven category management professional with strong background in developing and implementing successful strategies. Highly skilled in market analysis, vendor negotiations, and inventory management. Known for fostering team collaboration and adapting to changing needs to achieve business objectives. Proven track record of optimizing product assortments and driving revenue growth.
Overview
2026
2026
years of professional experience
8070
8070
years of post-secondary education
1
1
Certification
5
5
Languages
Work History
Deputy Manager (Category- Fruits and Vegetables)
Reliance Retail Limited
04.2022 - Current
- End to end ownership of the F&V category by driving the sales and business operations.
- Management of Fruits and Vegetable (F&V) category.
- Development of Assortment strategies of the category for retail operations.
- Formulation of merchandise plans for the store operations.
- Providing key inputs for sales pricing, sales planning, sales promotions and loss preventions.
- Stock controlling, allocation, replenishment process and logistics planning.
- Research and analyses data and market insights.
- Procurement from vendors and farmers (based on requirement), vendor and farmer development.
- Providing Fruits and vegetables available around the globe with best prices to customers through online and offline channels of RR in competitive Retail market.
- Responsible for demand forecasting, inventory management, promotional and pricing strategies and category sales and margin.
- Improved team efficiency by streamlining processes and implementing innovative management strategies.
Management Trainee
Waycool Foods and Products Pvt Ltd
07.2021 - 03.2022
- Building and scaling up HORECA division with a complete ownership of P&L, Target sales, People management, Pricing and price negotiation with the customers, Customer onboarding and customer management in terms of indenting, allocation, monitoring fill rate, quality and Liaison with finance team for timely payments of customers.
- Developed problem-solving abilities through hands-on experience with real-life business scenarios.
Internship Student
National Commodity & Derivatives Exchange
- A Study on the Post Harvest Price Risk Management of Farmer Producer Organizations.
- Learned new materials, processes, and programs quickly.
- Attended training courses to build understanding of processes, techniques, and industry.
Education
Post Graduation Diploma - Agricultural Business And Management
Indian Institute of Plantation Management
Bengaluru, IndiaGraduation - BSc Agriculture
College of Agriculture
MPKV Rahuri,MaharashtraClass XII - Science
Labour India Public School
Kottayam, KeralaClass X - General
St. Agnes' GHS
Kottayam, KeralaSkills
Proficient in advanced Excel techniques
SAP proficiency
Expertise in MS Office applications
Time management
Team collaboration
Certification
Advanced Excel Certification Course
Accomplishments
- 2018, Winner of Poster Presentation in National Seminar Conducted by MITCON, Pune on Global Hunger.
- 2016, Awarded Certificate of Excellence in World Humanitarian Summit, RIO+23.
Personal Information
- Date of Birth: 05/22/97
- Gender: Female
- Nationality: Indian
- Marital Status: Unmarried
Interests
Learning Languages
Timeline
Deputy Manager (Category- Fruits and Vegetables)
Reliance Retail Limited
04.2022 - Current
Management Trainee
Waycool Foods and Products Pvt Ltd
07.2021 - 03.2022
Internship Student
National Commodity & Derivatives Exchange
Post Graduation Diploma - Agricultural Business And Management
Indian Institute of Plantation Management
Graduation - BSc Agriculture
College of Agriculture
Class XII - Science
Labour India Public School
Class X - General
St. Agnes' GHS
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