Summary
Overview
Work History
Education
Skills
Certification
Honors Awards
Timeline
Generic

Ashish Kumar

Bengaluru

Summary

Results-driven marketing leader with a proven ability to formulate and execute strategic, successful campaigns, driving profits, expanding market share, and solidifying industry dominance for demanding customers. Focused and performance-minded manager, adept in project management, team building, stakeholder relations, and campaign optimization. Leveraging over 3 years of experience, I am prepared to contribute insights and dedication to a new role, ensuring exceptional results within tight timelines.

Overview

4
4
years of professional experience
1
1
Certification

Work History

Associate Product Manager

Vedantu
Bengaluru
04.2023 - Current

Department Head - Doubt App offering (Oct 2023 to present) :

Led Doubt App offering, ensuring operational excellence, and managing a team of 4 Team Leads and 700+ Doubt Experts for seamless, high-quality educational support.

- Elevated student satisfaction rating to an impressive 4.7 through strategic interventions.
- Achieved an 98% video call response rate, enhancing doubt resolution speed and reliability.
- Implemented proactive measures, achieving an impressive Average FRT of 51 seconds for prompt student assistance.
- Reduced average resolution time to 10.12 minutes, ensuring timely and effective doubt resolution.

  • Live Video Pedagogy:
    Spearheaded the integration of live video pedagogy in the Doubt App, enhancing student learning through innovative teaching methods and real-time interactions, garnering positive feedback for immediacy and clarity.
  • Operational Rigor:
    Established stringent quality standards for Doubt Experts, optimizing response times and operational efficiency, ensuring consistent delivery of high-quality service to enhance overall student experience.
  • Freelancer Pipeline Management:
    Built and managed a robust pipeline of freelancers, overseeing recruitment, onboarding, and performance evaluations to create a dynamic and reliable team of 1000+ professional capable of meeting the evolving demands of student doubts.

Projects between (Jul 2023 to September 2023) :

  • Revitalize the Doubt App:
    Enabling a Video Call feature in our chat-based doubt app, allowing students to engage in real-time video discussions with experts. Redesign the app for an enhanced user experience, optimizing its operational aspects to ensure seamless delivery of educational support. Develop wireframes and create Minimum Viable Products (MVPs) to refine the app's functionality.
  • Academic Mentorship Model:
    Introduce a novel service model at Vedantu, wherein Academic Mentors take charge of ensuring student happiness, maintaining a ratio of 300 students to 1 mentor. This approach aims to significantly boost monthly Net Promoter Score (NPS). Implement strategies for effective hiring and training of mentors, ultimately contributing to a notable 8% Year-over-Year (YoY) improvement in student retention.

Program Associate

Vedantu
07.2020 - 04.2023
  • Creating comprehensive and visually engaging dashboards using Salesforce, Tableau, Data Studio (Lookers Studio), Google Sheets, Excel, and other relevant tools to monitor product performance and key metrics.
  • Automating data reporting processes to optimize efficiency and provide real-time access to crucial information for decision-making.
  • Ensuring seamless fulfillment of data requirements across business units, facilitating informed strategic planning.
  • Managing and mentoring a talented team of 8-10 professionals, fostering a collaborative and highachieving environment for successful project execution.
  • Leveraging my expertise in SQL/NO SQL/ Amazon Redshift to meet data requirements and perform in-depth data analysis, contributing valuable insights to improve product offerings.
  • Conducting thorough business analysis for various business units, using data-driven insights to inform product strategies and enhance user experiences.
  • Conducted research to identify best practices for program initiatives.
  • Analyzed data from surveys, focus groups, interviews. to assess the effectiveness of programs.

Education

Bachelor of Technology - BTech - Mechanical Engineering

Dr. A.P.J. Abdul Kalam Technical University
04-2017

Skills

  • Jira
  • Strategic Marketing
  • Confluence
  • Reasoning Skills
  • Standard Operating Procedure (SOP)
  • Presentations
  • Logical Reasoning
  • Pivot Tables
  • Google Analytics
  • Product Promotion
  • Market Research Analysis
  • Training and Onboarding
  • Team Recruiting and Hiring
  • Product Development
  • Data Analytics
  • MS Office Suite
  • P&L Management
  • Root Cause Analysis
  • Product Lifecycle Management
  • Project Management
  • B2C Marketing
  • Decision-Making

Certification

  • Google Sheets - Advanced, Udemy, UC-eb8510d3-c5b1-45eb-986c-e756534bfb9d
  • The Complete SQL Bootcamp 2022: Go from Zero to Hero, Udemy, UC-2476a909-a433-4050-90e4-e9a3400d9d5e
  • Becoming a Product Manager: A Complete Guide, LinkedIn
  • Amazon Redshift Essentials, LinkedIn
  • SQL for Data Analysis, LinkedIn
  • Program Management Foundations, LinkedIn

Honors Awards

  • Graduate Aptitude Test in Engineering (GATE)-2018 - IIT GUWAHATI, 03/2018
  • Graduate Aptitude Test in Engineering (GATE)-2019 - IIT MADRAS, 03/2019
  • Graduate Aptitude Test in Engineering (GATE)-2020 - IIT DELHI, 03/2020
  • Certificate of Excellence - Centre of Excellence, Vedantu, 09/2021

Timeline

Associate Product Manager

Vedantu
04.2023 - Current

Program Associate

Vedantu
07.2020 - 04.2023

Bachelor of Technology - BTech - Mechanical Engineering

Dr. A.P.J. Abdul Kalam Technical University
Ashish Kumar