Ashish Yadav
Kolkata
Summary
Proficient in driving ductile iron pipe sales across East and North East India as Key Account Manager at ESL Steel Limited. Excelled in strategic marketing and team management with an MBA from Indian Institute of Management Sambalpur. Backed by Mechanical and Automation Engineering credentials from Amity University. Skilled in process optimization and risk assessment from Oppo Mobiles India pvt ltd. Dedicated to delivering value and thriving in dynamic environments with over three years' experience in sales, marketing, and process enhancements.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Key Account Manager
ESL, Vedanta Resources Limited
Kolkata
05.2022 - Current
- Led Tender Processes & Achieved 1108% Growth: Led the entire tender cycle for Ductile Iron Pipes, achieving a 1108% increase in government orders YOY, securing Rs. 119 Cr(~13K MT) worth of contracts from DS&D Haryana, AMC, and WATCO in FY 2023-24.
- Strategic Negotiation & Cost Savings: Negotiated government contracts to ensure delivery within budget and on schedule, while also realizing over Rs. 60 Lakhs in savings through adept WPI variation management.
- Enhanced Operational Efficiency with Strategic Procurement: Spearheaded procurement strategy for high-diameter orders, capturing 64% of such orders and significantly boosting DIP Plant productivity and efficiency.
- Stakeholder Coordination: Demonstrated coordination skills, ensuring prompt payment from government departments and securing the release of long-stuck Bank Guarantees totaling Rs. 9.39 Cr.
- Acquisition of Critical Certifications: Successfully facilitated the acquisition of Work Experience and No Dues Certificates from key organizations, bolstering the company's reputation and operational credentials.
- Secured Key Project Approvals: Played a pivotal role in obtaining project approvals from RWSS Odisha, Megalift Bhubaneswar, and RWSS Andhra Pradesh, employing strategic presentations and diligent documentation.
- Business Development : Successfullyadded 4 new customers, securing orders over ~4K MT from the North and North East regions, achieving a 4-5% higher NSR in FY 2023-24.
Digital E-commerce Initiative : Actively contributed to the digital e-commerce initiative for DIP, leveraging digital solutions to enhance business processes and customer engagement. - Expanded Role & Customer Engagement: Expanded responsibilities to include Key Account Management for PIG Iron from Jan 24, enhancing customer satisfaction and operational success through strategic planning and cross-functional collaboration.
Sales & Marketing Intern
JK Spices and Food products
Jaipur
04.2021 - 05.2021
- Market Visit & analysis : Analyzed the spice market by visiting 50+ kirana stores, uncovering FMCG industry trends.
- Project : Led the "Consumer Buying Behavior & Customer Satisfaction" project, evaluating preferences via a mixed-method approach with 15+ interviews and a comprehensive literature review.
- Consumer Insights: Revealed consumer priorities: quality, safety, and natural ingredients over price, underlining brand value.
- Recommended strategies for market expansion: enhancing product visibility, broadening distribution, initiating loyalty schemes, and promoting health benefits.
Product Engineer
Oppo mobiles India Pvt Ltd
Noida
02.2017 - 07.2018
- Rear Camera Dust Project: Led to a reduction in defect rate from 0.24% to 0.08% in four weeks by optimizing structural and assembly processes.
- F5 Series Enhancement: Spearheaded process improvements, introducing PCBA elimination and VI tool, boosting efficiency and quality.
- Defect Rate Reduction: Achieved significant defect decreases in antenna, ring current, vibration, and speaker tests through meticulous process adjustments.
- Corporate Culture :Benfen Philosophy: Promoted self-accountability and teamwork to enhance product quality and address market feedback.
Three Xian Principle: Applied hands-on problem-solving to ensure project timeliness and focus on customer satisfaction.
Education
MBA - General Management
Indian Institute of Management Sambalpur
Sambalpur, Odisha03-2022
Bachelor of Technology - Mechanical And Automation Engineering
Amity School of Engineering And Technology
Noida, Uttar Pradesh05-2017
12th Standard (CBSE) - Science (PCM)
Kendriya Vidyalaya No. 2 AFS
Pune, Maharashtra 03-2013
Skills
- Key Account Management
- Account Retention
- Business Strategies
- Government Relations
- Cross-Functional Collaboration
- Client Relationship Building
- Business Development
- Sales Lifecycle Management
- Project management
- Ethical Conduct
- Negotiation skills
- Adability
Accomplishments
- Exceptional Performance (A Grade) during probation period, ESL Vedanta, Annual Review, June 2023
- 4 times CMO's champions Club award for Individual monthly performance at ESL Steel Limited
- CEO Kitty award for Q4 FY-2022-24 for Overall Performance at ESL Steel Limited
- 3 times best performer of the month as per KPI(Key performance index) at Oppo Mobiles india Pvt Ltd.
- Successfully led "Ballyhoo Street," a marketing fest with 25+ student-run stalls,"BrandBaazi," a national case study competition, and "Pronigma," an ad-making contest, collectively drawing over 3800 team registrations.
- National Kart racing championship : Member of team Flamma, representing Amity university Which took part in designing and building go kart competition
- Part of Ushering team for Volkswagen Polo R cup at Buddh international Circuit
- Part of Ushering team for Formula 1 Event at Buddh international Circuit
Certification
- Lean Six Sigma Green Belt Professional, KPMG, 2021
- Digital Marketing,Udemy, 2021
Languages
Hindi
First Language
English
Proficient (C2)
C2
Timeline
Key Account Manager
ESL, Vedanta Resources Limited
05.2022 - Current
Sales & Marketing Intern
JK Spices and Food products
04.2021 - 05.2021
Product Engineer
Oppo mobiles India Pvt Ltd
02.2017 - 07.2018
MBA - General Management
Indian Institute of Management Sambalpur
Bachelor of Technology - Mechanical And Automation Engineering
Amity School of Engineering And Technology
12th Standard (CBSE) - Science (PCM)
Kendriya Vidyalaya No. 2 AFS
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