Summary
Overview
Work History
Education
Skills
Accomplishments
Technical skills
Timeline
Generic

Ashmita Bhattacharya

Mumbai

Summary

Regional Sales Lead | Amazon | An experienced Sales Leader with 11+ years of expertise excels in B2B, D2C, and E-commerce sales and business development, driving revenue growth through strategic initiatives. Exhibited proficiency in fostering professional connections and delivering exceptional outcomes, actively seeking leadership roles to enact significant change in sales and marketing through strategic business development efforts.

Overview

8
8
years of professional experience

Work History

Regional Sales Lead

Amazon
07.2022 - Current
  • Leading a team responsible for Amazon Global Selling operations across diverse sectors, including B2B, B2C, retail, and exports, while strategically prioritizing initiatives.
  • Driving trade marketing and sales development functions, achieving remarkable revenue growth (+180% vs YoY) and significant new seller acquisition (+145% vs YoY), surpassing industry benchmarks.
  • Developing and executing forward-thinking go-to-market strategies, expanding networks, and cultivating key relationships with channel partners.
  • Implementing effective lead generation strategies, resulting in a notable 20% reduction in lead to launch time.
  • Formulating comprehensive sales budgets and operational plans for regional teams, offering insightful inputs on sales performance, headcount requirements, market competition, and revenue projections.
  • Conducting meticulous reviews to ensure transparent communication of objectives at both regional and area levels.
  • Overseeing quarterly and monthly forecasts, meticulously managing stock planning and logistics, including accurate shipment timeline estimates.
  • Crafting tailored development plans for team members, addressing individual competency gaps, and fostering growth aspirations.
  • Introducing innovative solutions such as FCL shipment solution, facilitating seller access to Amazon negotiated rates fixed for minimum of one year, and seamlessly integrating end-to-end shipment tracking experience.

Operations Manager

Amazon Fresh, Amazon
09.2019 - 07.2022
  • Directed end-to-end operations for five Amazon Fresh Fulfillment Centers (FCs) located in West India, facilitating the delivery of over 12,000 orders per day.
  • Achieved a year-over-year volume growth of +20% at Amazon Fresh, West, while reducing variable costs by 25%.
  • Spearheaded the design and implementation of the current organizational structure for Amazon Fresh (West).
  • Orchestrated the launch and operational enablement of four warehouses in the West region by coordinating efforts with cross-functional teams.
  • Collaborated with FaaST and EFP teams to comprehend the inventory adjustment algorithm.
  • Implemented inventory management restructuring and introduced mechanisms resulting in a reduction of notional losses exceeding 13 crore.

Lead Supply Chain Consultant

Shell India Markets Private Limited
12.2018 - 09.2019
  • Oversaw Shell's business operations throughout Central Europe, encompassing consulting, solution design, implementation, and maintenance.
  • Led and participated in the retail execution program to enhance operational efficiency.
  • Developed a resilient cloud-based system for centralised management of fuel stations and markets, improving effectiveness.
  • Ensured compliance with data security standards and enhanced customer experience at the point of purchase.
  • Managed Shell's convenience store card payments security, fuel pumps, wet stock, and convenience store inventory in real-time, while sharing sales and demand information with vendors and business partners.

Supply Chain Consultant

Accenture
08.2016 - 12.2018
  • Functioned as Lead Consultant in the Consumer Goods and Services (CG&S) industry, specializing in Supply Chain Optimization, Trade Promotion Management, and Retail Execution on both on-premise and Salesforce platforms.
  • Played a pivotal role in the evolution of supply chain transformation, acting as a key business partner to deliver enterprise strategies and gain a competitive edge.

Education

Masters -

PGPITBM, Symbiosis International University
Pune
03.2016

Bachelor of Technology - Computer Science

West Bengal University of Technology
Kolkata
2012

Skills

  • Go-to-Market Strategy
  • Sales Strategy Development
  • Revenue Generation
  • Channel Partner Management
  • Lead Generation
  • Performance Management
  • Negotiation
  • Supply Chain Management/Operations

Accomplishments

  • Won Rising Star Award, Amazon-2020
  • Enabler Award, Amazon-2021

Technical skills

 

  • Microsoft Office: MS Excel, MS PowerPoint
  • Cloud technologies: Salesforce Sales Cloud, Salesforce CRM, Cloud consulting
  • Analytics: Data analysis, SPSS, Predictive Analytics, Business Intelligence, Tableau

Timeline

Regional Sales Lead

Amazon
07.2022 - Current

Operations Manager

Amazon Fresh, Amazon
09.2019 - 07.2022

Lead Supply Chain Consultant

Shell India Markets Private Limited
12.2018 - 09.2019

Supply Chain Consultant

Accenture
08.2016 - 12.2018

Masters -

PGPITBM, Symbiosis International University

Bachelor of Technology - Computer Science

West Bengal University of Technology

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Ashmita Bhattacharya