Ashok Kumar Singh Bhakuni
MUMBAI
Summary
Management professional with 25 yrs of experience in retail marketing across FMCG, personal care, and consumer durables. Demonstrated expertise in marketing operations and budgeting, leading to effective business strategies and significant cost reductions. Achieved over 50% sales growth through strategic initiatives and enhanced team performance via targeted training. Proficient in vendor management and aligning business objectives with market trends to drive operational efficiency. Management professional with extensive experience in retail marketing across FMCG, personal care, and consumer durables. Achieved over 50% sales growth within one year through strategic initiatives and optimised team performance via targeted training. Drove operational success by managing vendor relationships and aligning business objectives with market trends.
Overview
28
28
years of professional experience
Work History
Zonal Senior Regional Head
GTC
Mumbai
01.2021 - 03.2025
- Achieved over 50 percent sales growth within one year through targeted strategies.
- Oversaw sales operations across entire zone, enhancing performance of large teams.
- Engaged customers to identify needs and deliver superior service experiences.
- Resolved customer inquiries with prompt and effective solutions.
- Monitored service quality and response times, consistently meeting performance benchmarks.
- Fostered strong relationships by actively participating in team-building activities.
- Collaborated with team members to achieve target results.
HEAD INDIA WS /RTL
RKRM International Personal Care
Mumbai
02.2018 - 08.2020
- Directed sales, marketing, and business development initiatives across India, strengthening market presence.
- Launched innovative products, positioning RKRM as a leading personal care brand.
- Engaged customers for insights to drive service delivery improvements.
- Trained and mentored employees, enhancing overall team performance.
- Collaborated with cross-functional teams to consistently exceed target results.
- Achieved quality and service time targets through strategic management practices.
- Identified issues and analyzed information to deliver effective solutions.
- Managed complaints with calm, clear communication and problem-solving.
REGIONAL HEAD
SUPERMAX PERSONAL CARE PVT. LTD.
12.2006 - 02.2018
- Directed sales and business development strategies for western region, achieving 250% revenue growth within one year.
- Facilitated regular team meetings to communicate targets, strategies, and updates.
- Appointed new dealers while enhancing diversity initiatives through increased business objectives.
- Developed dealer event-oriented marketing promotions to meet retail market share goals.
- Trained regional sales staff to elevate performance and drive revenue volume.
- Managed collection strategies to optimize cash flow and reduce outstanding receivables.
- Oversaw distribution upgrades to extend market reach and enhance service delivery.
- Recognized with Certificate of Excellence for significant contributions to Super Max's growth.
- Facilitated regular team meetings to communicate targets, strategies, and company updates.
- Appointed new dealers and improved organisation's diversity initiative by increasing business objectives and benchmarks.
- Oversaw day-to-day functioning of [Type] operation.
Marketing Head/Head retail operations
BHOSKAR MEGA MALL
04.2005 - 11.2006
- Planning and Executing Business Plan, formulating - Strategies for great market penetration, short term and long term budget, Handling the manufacturers, distributors and dealers across different vertical.
- Managing 35 Chain of stores in Retail business such as FMCG, Electronics, Gold and diamond jewelry, Fashion store, Ladies and Gents apparel, Kidswear, Consumer durable, Home appliances, Toys, Stationary, Mobiles, Watches, Food products, Groceries, Restaurant and Bar, Furniture, home decor, dairy product, telecom, accessories lifestyle, music & Imitation jewelry.
- One of the largest Retail & Real estate business groups in the Chain of stores, Residential, Retail mall and Commercial towers construction industry.
- Instrumental in planning & executing all pre-opening activities including staff recruited for all departments of the operation and production.
- Played a key role in business planning marketing plan, departmental budget for revenue and expenses.
- Structured & negotiated terms of various sourcing & purchase instrumentals including vendor development, costing, negotiating margin and product scheduling.
- Successful handling the performance of the entire group business and achieving desired target of sale and 25% GOP first year after opening.
Business Development Manager (Regional)
DIOTEK INDIA LTD
04.2003 - 03.2005
- Responsible for spearheading the expansion of the retail network across India along with management of all stores (FMCG, Health Care and Consumer Durable Products).
- Managing and servicing, development of strategies, leading to the enhancement of the relationship with customers.
- To train and develop a team of marketing executives in Business Development, Product know-how, networking and multi level marketing.
- One of the fastest growing retail marketing and among the top three-multi level marketing companies in India. manufacturing and marketing FMCG, Home Appliances, Consumer durable, Natural juice, Personal care products.
- Successful renovation & reopening of 19 franchisee 49 distributors, expanded retail network across India.
- Achieved Rs.100 crore turnover in the first two years after opening.
- Implemented trade marketing a cutting edge tool for business development applied aggressive marketing strategies, effective sale policies musical concert, special events and seminar resulting no. one position in network marketing company in India.
Marketing and Sales Incharge (Consumer Durable
HMT LTD
Delhi/Mumbai
01.1997 - 03.2003
- Executed sales planning and coordination for channel development and retail operations.
- Oversaw distribution network management, including corporate sales and canteen store operations.
- Directed trade fairs and event management to enhance brand visibility.
- Managed franchisees, exclusive showrooms, and cooperative stores to optimize sales performance.
- Developed tender specifications, pricing strategies, and product scheduling for effective margin negotiation.
- Planned merchandise assortments and managed product line for consumer durable goods.
- Contributed to business plan development and brand strategy formulation for public sector undertaking.
- Led operation across western India with a team of 30 sales executives, improving market reach.
Education
Post Graduate Diploma in Business Administration -
Bachelor of Science (BSc) - chemistry
Skills
- Business development
- Sales and marketing
- Sales strategy development
- Revenue growth strategies
- Market strategies
- Market segmentation analysis
- Competitor analysis
- Dealer network management
- Sales promotions
- Pricing strategies
- Brand management
- Product lifecycle management
- Product range oversight
- Sourcing and vendor management
- Financial budgeting
- Profit center operations
- Logistics operations management
- On-time delivery coordination
- Inventory control
- Stock allocation strategies
- Store operations management
- Product scheduling
- Tender specification management
- Gross contribution analysis
- Sales target achievement
- Network expansion
- Team leadership and motivation
- Negotiation skills
- Staff management practices
- Customer engagement techniques
- Teamwork enhancement initiatives
- Office administration
- Customer engagement techniques
- Sales strategy development
- Team leadership and motivation
Languages
HINDI
ENGLISH
Custom Section
- MUMBAI
- PUNE
- BANGALORE
Awards
- Best sales employee 1997 international trade fair Delhi
- Best exhibitor award 2001 Govt. of Maharashtra Mumbai
- Best achiever by company for Institutional sale 2002 Mumbai
- Top/best sales achiever international award in Dubai 2013
Accomplishments
- Increased 1.5year company profits by 65% through retailing. .
- Created and developed critical on time delivery policies to consistently exceed quality and production targets.
- Built and nurtured key client relationships to grow profit by 75%.
Timeline
Zonal Senior Regional Head
GTC
01.2021 - 03.2025
HEAD INDIA WS /RTL
RKRM International Personal Care
02.2018 - 08.2020
REGIONAL HEAD
SUPERMAX PERSONAL CARE PVT. LTD.
12.2006 - 02.2018
Marketing Head/Head retail operations
BHOSKAR MEGA MALL
04.2005 - 11.2006
Business Development Manager (Regional)
DIOTEK INDIA LTD
04.2003 - 03.2005
Marketing and Sales Incharge (Consumer Durable
HMT LTD
01.1997 - 03.2003