ASHUTOSH KUMAR SINGH
BANGALORE
Summary
A seasoned Sales & Marketing Professional with 15+ years of experience, driving multi-fold revenue growth, managing high-value corporate hospital accounts nationally, and leading high-performance teams. Expertise spans strategic marketing, business expansion, and P&L management across both B2B and B2C environments. Proven success in leveraging neuro-marketing and customer engagement strategies to enhance brand visibility and market share. Adept at developing and executing innovative marketing plans that deliver measurable business results. Ready to bring my strategic leadership to an innovative, growth-focused organization.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Category Manager (Baby & Mother Care division)
Himalaya Wellness Company
05.2018 - Current
- Account Management & Strategic Partnerships: Manage high-value accounts (Prescription based and OTC products) with top corporate hospitals across India, including Cloudnine, Fortis, Motherhood, Manipal, Apollo, Rainbow, Max, Ankura, Paras, Cocoon, Surya and others.
- Lead business expansion and sales strategies to establish a dominant brand presence within these hospital networks.
- Ensuring products placement in pharmacies and prescription generation, products recommendation and P&L management.
- Strategic Collaborations: Build and manage strategic partnerships with prominent organizations such as UNICEF (United Nation International Children Emergency Fund), TNAI (Trained Nurses Association of India), SOMI (Society of midwives in India), and leading stem cell banks, driving brand advocacy, co-branding campaigns, and cross-promotions to reach new customer segments.
- P&L Ownership & Marketing Strategy: Own the P&L (75 Cr) for the retail business within hospitals, focusing on product placement, sales, and profitability. Drive key marketing strategies, from customer feedback analysis to strategic product launches.
- National CME & Conference Participation: Lead participation in national-level CMEs and healthcare conferences to enhance brand visibility, establish thought leadership, and foster relationships with medical professionals. Ensure the company's active presence in key educational forums, driving engagement through sponsorships, speaking opportunities, and content-driven initiatives.
- Team Leadership & People Management: Manage cross-functional teams, driving collaboration between sales, marketing, and field teams to exceed performance goals and ensure a seamless execution of marketing strategies, managing team of 400 size (12 Direct reportees)
- Market Research & Customer Insights: Conduct competitive analysis and customer profiling to inform product positioning and marketing strategies, ensuring alignment with evolving market demands.
- Key Achievements:
- Himalaya India Excelerators Award in 2024
- 150% revenue increase in 2023, achieved by expanding hospital partnerships and executing strategic marketing initiatives, including CME engagements.
- Successfully established 150 retail outlets inside hospitals, achieving breakeven in record time.
- Spearheaded 24 CME participation and 36 conference presentations, resulting in increased brand recognition among healthcare professionals and a stronger influence on market perception.
- Recognized with the Best Execution Award 2023 for exceptional strategic planning and business growth through key account management and partnership development
Sr. Sales Manager
Initio (Samplytics Technologies Pvt. Ltd.)
02.2017 - 04.2018
- Managing overall sales & business development, P&L management, geography expansion, revenue generation and target achievement
- Establishing high performance Sales Team for the outstanding result, People management
- Building network of Key Opinion Leaders and meeting with decision-makers (Managing Directors, CEOs, HOD's & Unit's Head) to scale -up business relationship with them
- Key Result Areas:
Regional Sales Head
Cryo-Save India Pvt. Ltd.
04.2011 - 01.2017
- Supervised a team of 16 zonal level managers PAN India.
- Derived sales and business expansion across South, North, East and West India through identification of right people, market demand generation and execution of blue ocean business plans
- Created annual business plans and targets based on estimated potential, past performance, regional priorities in-line with the organization's objective.
- Organized strategic sales training for Branch Team and Associate Channel Partners
- Originated the win-loss debrief analysis process in the system to enhance the sales conversion and customer delight through Net Promoter Score Process
- Growth Path & Deputations:
- Apr'11- Oct'12 as Assistant Manager, Karnataka
- Nov'12- Dec'13 as Branch Manager, Hyderabad
- Jan'14- Jan'17 as Regional Sales Head (South, West, North & East India)
- Key Result Areas:
Territory Manager
Cord Care India
03.2010 - 04.2011
- Brand establishment and promotion through meeting with key opinion leaders, Hospitals staffs, various BTL campaigning, CMEs, ANCs and trade shows in Bangalore market.
- Trusted Stem cell banking provider in more than 150 Hospitals in a year time in Bangalore
- Significant milestones:
- Best Execution category award for year 2023
- 150% incremental revenue during calendar year 2023 through holistic approach
- 90% incremental business during calendar year 2022 with same budget, through effective strategies
- Setting of 150 retail outlets in hospitals in a year and turnaround at breakeven point level.
- Received “Best Region Award 2013” for building the team and achieving 300% incremental business over last year.
- “Best Performing Team Award 2011” for generating maximum revenue in September month.
Education
Executive Program - Sales and Marketing
IIM Calcutta
PGDBM - Sales and Marketing
Bangalore School of Business
12th & 10th - Science
UVI college
B.Sc. - Biotechnology
IASE deemed University
01.2008
Skills
- Strategic marketing & planning
- Market research & analysis
- Sales leadership
- Brand & category management
- Consumer insight
- Budget management
- Product and Concept selling
- Prescription generation
- People management
- Products recommendation
- Key account management
- Medico marketing
- Strategic Collaboration
- Retail marketing and sales
- P&L management
Certification
- Consumer Neuroscience and Neuro Marketing from Copenhagen Business School, Denmark
- “Leadership skills” certification from IIM Ahmedabad
- Business Negotiation – Deal Making & Dispute Resolution from Michigan University, USA
- “Competitor Analysis & Benchmarking” certification from IIM, Bengaluru
- Lean Six Sigma Green Belt (LSSGB) from Var Sigma & Global Exemplar, Bengaluru
LNGG
English and Hindi
Critical Highlights
- Industry type: Pharmaceutical/FMCG/Life Science/Retail domain.
- P&L management of 75Cr
- Managing a team of 410 people (12 Direct reportees)
- IIM Calcutta - Executive program in Marketing and Sales
- Looking for Senior-level opportunities to build business, brand and to grow professionally
- Preferred Industry- FMCG/ Healthcare/Pharmaceutical/Retail space.
- Location Preference: Bengaluru
- Notice Period: 3 Months, Negotiable
Personal Details
- Date of Birth: 6th March 1984
- Languages Known: English and Hindi
- Address: J.P Nagar 7th Phase Bangalore- 560078
Timeline
Category Manager (Baby & Mother Care division)
Himalaya Wellness Company
05.2018 - Current
Sr. Sales Manager
Initio (Samplytics Technologies Pvt. Ltd.)
02.2017 - 04.2018
Regional Sales Head
Cryo-Save India Pvt. Ltd.
04.2011 - 01.2017
Territory Manager
Cord Care India
03.2010 - 04.2011
PGDBM - Sales and Marketing
Bangalore School of Business
12th & 10th - Science
UVI college
B.Sc. - Biotechnology
IASE deemed University
Executive Program - Sales and Marketing
IIM Calcutta
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