- Playing Cricket
- Travelling
- Driving
Asif Mustafa
Srinagar
Summary
A highly motivated and performance-driven sales professional with over 20 years of experience in consumer durables, appliances, and electronics. Strong expertise in channel management, business development, and team leadership across North India.
Overview
19
19
years of professional experience
Work History
State Head
Livpure Smart Homes Private Limited
J&K-LADAKH
04.2026 - Current
Branch Incharge
Livpure Private Limited
04.2025 - 03.2026
- Oversaw branch operations, managing sales, revenue, and distribution to achieve operational targets.
- Led team of 2 assistant managers and 3 senior sales executives to drive branch performance.
- Developed strategic dealer relationships, enhancing growth and brand visibility in the market.
Senior Area Sales Manager
Livpure private Limited
J&K-LADAKH
06.2023 - 03.2025
Branch Head, J&K
Hintastica Pvt. Ltd. (Hindware Home Innovation Ltd)
J&K-LADAKH
08.2022 - 06.2023
- Managed sales and operations across Kashmir region to drive growth and market share.
- Supervised team of 3 Sales Officers to strengthen market presence and enhance profitability.
Area sales Manager
Hintastica Private Limited( Hindware )
J&K-LADAKH
01.2021 - 07.2022
Senior sales officer
Teamlease Services Limited(Hindware
J&K-LADAKH
11.2015 - 12.2021
Assistant Manager
Jaina Marketing & Associates (Panasonic Mobiles)
03.2014 - 11.2015
- Handled overall business operations and market development in North India.
- Focused on product placement, distribution, and channel activation.
State Head, J&K
KSONS (Regional Distributor for Multiple Mobile Brands)
09.2013 - 03.2014
- Directed sales and operations for multiple mobile brands in Jammu & Kashmir.
- Strengthened retailer relationships and improved distribution efficiency.
Regional Sales Officer
LG Mobiles(Offrole)
J&K
09.2007 - 08.2013
- Consistently achieved sales targets and was awarded Best RO North-1.
- Monitored sales, distribution, and marketing initiatives to maintain market leadership.
Education
Amity University online
01-2026
12th - Medical
S.P.Higher Secondary Institute
01-2002
10th -
woodland House School
01-1999
Bachelor Of Arts -
calorx teachers university
Certificate in Computing(CIC) -
Indira Gandhi National Open University (IGNOU)
Skills
- Channel Sales
- Distribution Management
- Business Development
- Market Expansion
- Team Leadership & Motivation
- Strategic Planning & Execution
- Relationship Management & Negotiation
- MS Word
- MS Excel
- PowerPoint Presentation
- Typography
- Web
Accomplishments
- Revenue Growth Maestro Award, For achieving the highest value in kitchen appliances.(24-25)
- Growth Excellence Award, For consistent year-on-year growth.(24-25)
- Revenue Growth Maestro Award (All Categories), For exceptional performance across all product categories.(24-25)
- Resilient Sales Achiever Award (2023-24), For the highest growth in BWT sales, awarded by Livpure Private Limited
- Best Regional SalesOfficer, Awarded Best Regional Officer of North1 in LG Mobiles(2009).
- Highest Secondary Unique WOD Growth (2025)
- Best Financial Discipline Hintastica Pvt . ltd Sales (2021)
Interests
Timeline
State Head
Livpure Smart Homes Private Limited
04.2026 - Current
Branch Incharge
Livpure Private Limited
04.2025 - 03.2026
Senior Area Sales Manager
Livpure private Limited
06.2023 - 03.2025
Branch Head, J&K
Hintastica Pvt. Ltd. (Hindware Home Innovation Ltd)
08.2022 - 06.2023
Area sales Manager
Hintastica Private Limited( Hindware )
01.2021 - 07.2022
Senior sales officer
Teamlease Services Limited(Hindware
11.2015 - 12.2021
Assistant Manager
Jaina Marketing & Associates (Panasonic Mobiles)
03.2014 - 11.2015
State Head, J&K
KSONS (Regional Distributor for Multiple Mobile Brands)
09.2013 - 03.2014
Regional Sales Officer
LG Mobiles(Offrole)
09.2007 - 08.2013
Amity University online
12th - Medical
S.P.Higher Secondary Institute
10th -
woodland House School
Bachelor Of Arts -
calorx teachers university
Certificate in Computing(CIC) -
Indira Gandhi National Open University (IGNOU)