State Head leading sales and business development across Kerala for a sanitaryware division. Directs distributor, dealer, and retailer relationships, sets state plans, and drives primary and secondary sales, collections, stock control, and market expansion. Builds channel coverage through new appointments, dealer meets, and close coordination with logistics, finance, and customer service.
Overview
1
1
Language
25
25
years of professional experience
Work History
State Head
CERA SANITARYWARE LTD -POLYPLUZ DIVISION
Kannur, Kerala
07.2025 - Current
Drive [number] dealer meetings per month to strengthen distributor relationships and support product demand across Kerala.
Build and manage distributor, dealer, and retailer relationships to expand coverage and sustain business growth.
Lead territory operations by allocating targets, monitoring performance, and guiding the sales team on field execution.
Develop state business plans and market initiatives to support revenue growth, channel expansion, and customer retention.
Monitor primary sales, secondary sales, inventory, and outstanding payments to maintain healthy channel operations.
Analyze market feedback, competitor activity, and pricing trends, then coordinate with management on business decisions.
Sr, Area Manager
STAR FLUSH INDIA PVT LTD
12.2024 - 06.2025
Directed [number]% of monthly business plans to support sales execution and territory coverage.
Managed [number] area goals per quarter while aligning daily operations across North Kerala.
Led the area team through target allocation, performance monitoring, and regular market visits.
Developed distributor and channel relationships to expand market coverage and strengthen the network.
Coordinated with HO, production, logistics, finance, and customer service teams for smooth order execution.
Analyzed market feedback, competitor activity, pricing trends, and product demand to support business decisions.
Resolved customer complaints by coordinating timely action on quality and service issues.
Branch Manager
WATERTEC INDIA PVT LTD
05.2014 - 09.2024
Managed primary and secondary sales planning, stock position, and revenue forecasting for consistent branch execution.
Built distributor and retailer relationships, supported institutional sales, and opened new markets across unrepresented areas.
Coached distributor sales teams, coordinated localized initiatives, and aligned territory activity with branch goals.
Led product launches, plumber meets, and sub-dealer meets to strengthen market visibility and product demand.
Tracked competitor activity, gathered market intelligence, and reported customer complaints and business feedback to management.
AREA SALES MANAGER
IMPEX TECHNOLOGIES (P) LTD
05.2008 - 05.2014
Managed 300 dealers and 20 wholesalers across North Kerala while expanding channel coverage and institutional sales.
Led a 16-member team through territory targets, localized initiatives, and distributor-sales training.
Drove monthly, quarterly, and annual primary and secondary sales targets through disciplined branch operations.
Planned annual sales quotas, stock levels, and primary dispatches to align supply with regional demand.
Collected dues, monitored collections, and managed credit control and payments to protect cash flow.
Launched new products, tracked competition, and gathered market feedback to support business decisions.
Maintained trade relationships, resolved customer complaints, and opened unrepresented markets to deepen coverage.
TERRITORY SALES INCHARGE
OMEGA PIPES & FITTINGS PVT LTD.
06.2006 - 04.2008
Appoint and develop channel partners to expand territory reach and strengthen market presence.
Coordinate sales team activity, territory planning, and revenue forecasting to support monthly execution.
Strengthen distributor relationships through market coverage, customer follow-up, and consistent business development.
SALES EXECUTIVE
RUBCO MATTRESS PVTLTD
04.2004 - 06.2006
Trained partner staff on products and selling approaches to strengthen daily channel performance.
Ran contest-driven promotions to sustain partner engagement and keep business momentum active.
Aligned partner and team targets with sales strategy to keep execution focused on annual goals.
NILKAMAL PLASTICS LTD
03.2002 - 04.2004
Developed dealer relationships and promoted products to strengthen channel presence and repeat business.
Handled institutional customer interactions and supported business development with consistent follow-up.
Coordinated promotional activities and market coverage to support product visibility and local demand.
Education
Master of Business Administration - Sales and Marketing Management
National Institute of Business Management
Chennai
Bachelor of Commerce - Co-Operation
University of Calicut
HSC - undefined
Govt. HSS
Irikkur, Kannur
Secondary School Certificate - undefined
Cherupuzha High School
Kannur
Skills
Sales strategy
Territory planning
Revenue forecasting
Key account management
Sales team management
Channel sales
Corporate sales management
Institutional sales
Market intelligence
Credit control
Personal Information
Date of Birth: 08.02.1976
Marital Status: Married
ID Type: Passport No.
ID Number: S0098786
DECLARATION
I declare the information provided here true to the best of my knowledge. Date: Place
Timeline
State Head
CERA SANITARYWARE LTD -POLYPLUZ DIVISION
07.2025 - Current
Sr, Area Manager
STAR FLUSH INDIA PVT LTD
12.2024 - 06.2025
Branch Manager
WATERTEC INDIA PVT LTD
05.2014 - 09.2024
AREA SALES MANAGER
IMPEX TECHNOLOGIES (P) LTD
05.2008 - 05.2014
TERRITORY SALES INCHARGE
OMEGA PIPES & FITTINGS PVT LTD.
06.2006 - 04.2008
SALES EXECUTIVE
RUBCO MATTRESS PVTLTD
04.2004 - 06.2006
NILKAMAL PLASTICS LTD
03.2002 - 04.2004
Secondary School Certificate - undefined
Cherupuzha High School
HSC - undefined
Govt. HSS
Bachelor of Commerce - Co-Operation
University of Calicut
Master of Business Administration - Sales and Marketing Management