Asish Krishnan R
AREASALESMANAGER|BUSINESSDEVELOPMENTMANAGER
Kollam
Summary
Sales & Business Development Management Professional with a proven track record of excellence in relationship management and revenue generation. Play a crucial role for companies aiming to expand their market reach, enhance sales efficiency, and uphold customer satisfaction through indirect sales channels. Demand strong leadership, strategic foresight, and the capability to cultivate and sustain partnerships for long-term success. Proficient in leveraging CRM systems such as Salesforce and LeadSquared to enhance customer satisfaction and streamline sales processes. Adept in streamlining operations, reducing expenses, and improving productivity to boost overall corporate performance. Skilled in assessing market trends, recognizing opportunities, and staying ahead of the competition. Managed the operations of merchants, ensuring adherence to company standards and rules. Developed and implemented strategic plans to increase sales and meet revenue targets.
Overview
9
9
years of professional experience
4
4
years of post-secondary education
4
4
Languages
Work History
AREA SALES MANAGER(B2C)
Policybazaar
12.2024 - 03.2025
- Managed and led the sales team across Kerala, focusing on term insurance products
- Set and monitored daily sales targets for the team, ensuring consistent achievement
- Conducted daily meetings with Relationship Managers (RMs), ensuring a conversion rate of over 60%
- Provided ongoing training and development for Relationship Managers based on performance evaluations
- Continuously tracked and evaluated the performance of each associate on a daily basis to ensure team goals were met
BUSINESS DEVELOPMENT MANAGER (B2B, B2C)
Prepladder
04.2023 - 05.2024
- Organized 25 college events, leading to a 30% increase in territory performance
- Established partnerships with 25 institutions across Kerala and conducted seminars and webinars to generate engaged prospects and boost income
- Implemented cross-selling strategies that resulted in a 15% increase in income during July and August
- Created and managed sales funnels for converting leads into paying customers
- Implemented techniques for increasing conversion rates and meeting sales targets
- Conducted 16 offline app marketing programs across Kerala, generating 5,500 new downloads and establishing business partnerships with 10 medical colleges
- Implemented influencer marketing strategies at a micro-level to ensure consistent brand presence and messaging within specific territories
- Equipping sales teams with tools, resources, and compelling collateral to convert leads into customers
- Developing value propositions that highlight unique selling points and benefits to resonate with target customers
- Ensured consistent brand messaging and visual identity across all marketing communications to strengthen brand equity and recognition
- Stayed updated with industry trends and evolving market dynamics, continuously refining strategies to adapt to changing conditions and maximize growth
SENIOR BUSINESS DEVELOPMENT EXECUTIVE (B2C)
Extramarks Education Pvt Ltd
08.2022 - 03.2023
- Developed and executed sales strategies to achieve revenue targets, identify new business opportunities and stay competitive by analyzing market trends and competitor activities
- Hosted 20 events in Kerala schools, resulting in a 20% growth in individual revenue contribution
- Fostering and sustaining robust customer relationships, promptly resolving any issues or concerns, and ensuring high levels of customer satisfaction and loyalty
- Creating regular sales reports, tracking sales activities, customer interactions, and follow-ups, and analyzing sales data to identify trends and areas for improvement
AREA SALES MANAGER (B2B)
RG Electronics Pvt Ltd
01.2019 - 07.2022
- Managed the marketing budget and resource allocation to optimize ROI, while overseeing market research in the South Indian market
- Identified emerging trends, customer needs, and competitor strategies
- Managed a team of 15 executives to ensure brand consistency across various marketing channels and materials
- As an Area Manager, I successfully recruited managers for Chennai, Cochin, and Bangalore, along with 13 executives boosted sales from 3.75 crores in 2018 to 12.1 crores in 2022, resulting in significant organizational growth
- Identified and recruited appropriate channel partners based on their market coverage, expertise, and alignment with company objectives
- Facilitated the onboarding process, which included thorough training on products/services, operational procedures, and effective sales strategies
CO-FOUNDER & SALES MANAGER (B2B)
Zeus Innovatives
09.2016 - 12.2018
- Builded and sustained robust partnerships with partners, agencies, and vendors to support marketing initiatives, while ensuring brand consistency across all marketing channels and materials
- Developed new products and services, executed a sales strategy, identified target markets, and set sales targets to drive B2B sales growth
- Fostered robust client relationships, comprehending client requirements, offering customized solutions, ensuring customer satisfaction, and promptly resolving any issues
- Managed operations across four districts in Kerala-Trivandrum, Kollam, Pathanamthitta, and Kochin-achieving a turnover of ₹13 lakhs in 2017 and ₹18 lakhs in 2018
Education
B-Tech - Electrical and Electronics Engineering
COLLEGE OF ENGINEERING
PATHANAPURAM 01.2014 - 04.2018
Skills
Risk Management
Resource Management
Business Development
Data Analysis
Customer Relationship Management
Profitability Enhancement
Supply Chain Management
Market Research Analysis
Financial Management
Sales and Marketing
CRM Tools - Proficient in Salesforce
Excel Sheets
Operating Systems
Accomplishments
- Received an Achievement Award for being the Top Revenue Creator at the national level and the Best Performer Award in June and July 2023.
- Zeus Innovatives was featured in 'The New Indian Express' as an inspiring start-up journey.
Timeline
AREA SALES MANAGER(B2C)
Policybazaar
12.2024 - 03.2025
BUSINESS DEVELOPMENT MANAGER (B2B, B2C)
Prepladder
04.2023 - 05.2024
SENIOR BUSINESS DEVELOPMENT EXECUTIVE (B2C)
Extramarks Education Pvt Ltd
08.2022 - 03.2023
AREA SALES MANAGER (B2B)
RG Electronics Pvt Ltd
01.2019 - 07.2022
CO-FOUNDER & SALES MANAGER (B2B)
Zeus Innovatives
09.2016 - 12.2018
B-Tech - Electrical and Electronics Engineering
COLLEGE OF ENGINEERING
01.2014 - 04.2018