ASMA KOKATNUR
Summary
Creative, Dynamic and Goal oriented professional with 8 years of experience with E commerce Industry specialized in Sales, Marketing and Business Development. Seeking an opportunity that offers a vibrant workplace where I can use my excellent sales and business development strengths to achieve challenging goals.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Key Account Manager
Zomato
Goa
03.2022 - Current
- Managing restaurant partners in Key areas for Goa location. Total Accounts managed 180, Along with YoY increase in order volume and Revenue.
- Developed and executed strategic account plans that resulted in a significant increase in order volume in FY 2023 and 2024 by 113%, Along with 118% growth in annual sales revenue
- Maintained Portfolio level PnL with target of increasing the commission value and GMV Growth. Upselling existing accounts and setting up an average commission
- Collaborated cross-functionally with marketing and product development teams to identify market trends and customer needs, leading to the successful launch of new Ads products. Which resulted in increase on Order and revenue growth
- Cultivated and maintained strong relationships with key clients, leading to a expansion in the market share by 15%
- Working on key data metrics and analyzing the MoM restaurant performance and growth
- Planning growth strategies and promotional campaigns to increase the monthly order volume
- Increasing the visibility and growth by converting restaurant partners for Promotional offers and advertisement campaigns
- Conducting competitor analysis by keeping well-informed of market trends and competitor moves to achieve market share metrics
Area Development Manager
Makemytrip.com
04.2020 - 02.2022
- Consistently Amongst the Top contributors in terms of Room nights and Revenue
- Collaborating with Zonal Manager on special projects to drive business for Goa Region
- Part of Special Regional category team focusing on building Strategic Promotional campaigns for Goa region to increase YOY business and revenue for top hyper location
- Maintaining relationships with existing business partners by continuously proposing solutions that meet their expectations
- Conducting competitor analysis by keeping well-informed of market trends & competitor moves to achieve market share metrics, also evolving market segmentation & penetration strategies to achieve target
- Strengthening trust relationships with a portfolio of major clients to ensure they do not turn to competition. Maintaining relationships with existing customers by continuously proposing solutions that meet their
expectations - Mentoring New Joiners about the process and assisting them in achieving the team goal
Senior Business Development Manager
Makemytrip.com
10.2017 - 03.2020
- Efficiently manages 180+ hotel partners in top hyper locations
- Actively onboarding new hotel partner to increase the client base for the assigned hyper location.
- Responsible for achieving monthly room night & revenue target by showcasing growth plans to the hotels
- Reviewed monthly production reports with top management and C Level Team along with providing feedback road map to increase revenue & market share
- Enrolled hotel partners in different programs organized by the company by getting higher margins and offers
- Arranged training for hotel partners on market analysis, online software and online business
Senior Sales Executive
Carwale.com
06.2015 - 10.2017
- Led lead generation, conversion and revenue on a monthly target basis
- Developed strategies to maximize new car sales for dealerships, acquisition of new dealerships and created & sold diversified packages to improve revenues in the form of lead packages, branding, lead management software, etc.
- Administered end-to-end client servicing & management and monitored operations of new car sales for allocated regional automobile dealerships & renewals
- Supervised sales performance of the dealers and assessed their efficiency
- Generated & shared reports with dealers about their weekly & monthly performance especially with decision maker like dealer principle and general manager of dealership
- Organized internal training for Sales Team & CRE on sales process and soft skills
Customer Relations Executive
Volkswagen
07.2012 - 07.2012
- Managed lead generation from sources like walk-ins, events, tele sales ( Inbound and Outbound) etc. and for receive feedback from sourced leads
- Analyzed leads to identify gaps to improve the internal process of lead management
- Ensured every detail of the leads was entered, maintained and updated in the internal data management system
- New car deliveries are processed as per the standard process
Education
MBA - Sales & Marketing
Goa University
03.2015
BBA - Marketing
Don Bosco College
03.2013
Skills
- Strategic Planning
- Sales & Marketing
- Business Development
- Key Account Management
- Cross-functional Coordination
- New Client Acquisition
- Training & Development
- Team Management
- Process Improvements
- Analytical mindset
- Process Improvements
- Analytical mindset
- Process Improvements
- Analytical mindset
- Account Management
- Business strategies
Languages
English, Hindi
First Language
Marathi
Advanced
C1
Kannada
Upper Intermediate
B2
Affiliations
- Won Sponsored listing Contest - Makemytrip.com Nov'21
- Go Tripper Award - Makemytrip.com March'19
- Best Debutant Award - Carwale.com June'16
Certification
- Fundamentals of Digital Marketing , Google - May 2020
- Google Ads by Google, Google - Aug 2021
- Certified in MS Office, Excel, Ms Word, Ms Powerpoint
https://www.linkedin.com/in/asma-kokatnur/
Timeline
Key Account Manager
Zomato
03.2022 - Current
Area Development Manager
Makemytrip.com
04.2020 - 02.2022
Senior Business Development Manager
Makemytrip.com
10.2017 - 03.2020
Senior Sales Executive
Carwale.com
06.2015 - 10.2017
Customer Relations Executive
Volkswagen
07.2012 - 07.2012
MBA - Sales & Marketing
Goa University
BBA - Marketing
Don Bosco College
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