Summary
Overview
Work History
Education
Skills
Timeline
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Astha Srivastava

Astha Srivastava

Summary

Motivated professional with a strong work ethic and proven adaptability. Skilled in customer service, multitasking, and time management, consistently delivering positive experiences. Experienced Senior Associate with a flexible, analytical approach to problem-solving. Decisive leader focused on optimizing processes and enhancing team efficiency.

Overview

3
3
years of professional experience

Work History

Senior Associate

World Network Services (WNS)
Gurugram
05.2025 - Current
  • Drove significant ROI improvement for high-budget Google Ads accounts with daily spend of ₹5–6 lakhs through strategic optimization of campaigns.
  • Increased YouTube channel subscriptions from 500 to 12,500 by implementing targeted video and performance max campaign strategies and audience targeting.
  • Developed comprehensive media plans and multi-channel Google Ads strategies for enterprise clients to enhance visibility and generate high-quality leads.

Process Executive

Cognizant
Gurugram
08.2023 - 05.2025
  • Reviewed and optimized online ad content to comply with Google network standards.
  • Managed client inquiries, delivering resolutions and guidance on advertising best practices.
  • Identified process inefficiencies, proposed enhancements, and collaborated with teams to streamline workflows.
  • Monitored campaign metrics, analyzed data trends, and provided actionable insights for performance improvement.

Management Trainee Inside sales- InboundDept- Admissions

FIITJEE eSCHOOL
02.2023 - 07.2023
  • Collaborated with cross-functional teams in sales, product, and business development to draft customer requirement roadmaps.
  • Effectively communicated technical concepts to clients through persuasive written correspondence.
  • Sourced new sales opportunities by following up on inbound leads and conducting outbound cold calls and emails.

Education

MBA - Finance and Marketing

Chandigarh University
Mohali
06-2023

Bachelors in Commerce - Lucknow

Lucknow University
Lucknow
05-2021

12th - Commerce/IP

Lucknow Public School
Lucknow
03-2018

10th -

Lucknow Puclic School
Lucknow
03-2016

Skills

  • Google Ads optimization
  • Campaign analytics
  • Media planning
  • Audience targeting
  • Performance monitoring
  • Customer service
  • Client engagement

Timeline

Senior Associate

World Network Services (WNS)
05.2025 - Current

Process Executive

Cognizant
08.2023 - 05.2025

Management Trainee Inside sales- InboundDept- Admissions

FIITJEE eSCHOOL
02.2023 - 07.2023

MBA - Finance and Marketing

Chandigarh University

Bachelors in Commerce - Lucknow

Lucknow University

12th - Commerce/IP

Lucknow Public School

10th -

Lucknow Puclic School
Astha Srivastava