ATUL KUMAR Ahuja
Zirakpur
Summary
Job Objective Sales and Distribution professional with 17 years of work experience, motivated to succeed in an environment of growth and excellence and earn a role which gives me satisfaction and self-development to achieve the organizations goal. Professional Synopsis Over 17 years of experience in Business Development, Sales and Marketing in diversified industries. Proven track record of increasing revenues, achieving sales targets, streamlining workflow and creating a team work environment to enhance productivity innovatively for reputed corporate. A skilled communicator with exceptional presentation skills.
Overview
14
14
years of professional experience
Work History
Regional Manager
M/s Kent RO systems pvt ltd, BLDC Fans
04.2022 - Current
- Chandigarh Tri-City, Punjab and Jammu & Kashmir valley
Sr. Manager ( Branch Manager
M/s Ken Lifestyles Pvt. Ltd
09.2020 - 12.2020
- Chd
- Jammu Branch)
- Product handled : Room Coolers, Water Heaters, Small Appliances & Fans
- Area, Chandigarh Tri-city, H.P and Jammu & Kashmir Valley.
State Head
M/s Stovekraft Ltd
04.2018 - 09.2020
- Black Decker Home Appliances Division)
- Product handled : Home Appliance, Water Heater and Heating Appliances
- And Jammu & Kashmir Valley
State Sales Manager
M/s AO Smith India Water Products Pvt. Ltd
05.2015 - 08.2017
- Product handled : Water Heater (Geysers) & Water Purifier (RO)
- Area Handled : North-1- Greater Punjab.
Product Incharge
M/s USHA International Ltd
07.2010 - 04.2015
- (Govt
- Sales)- Fans
- Product handled : Electric Fans
- Area Handled : Punjab Chandigarh, J&K and H.P.
Sr. Sales Officer
M/s USHA International Ltd
07.2005 - 06.2009
- Product handled : Fans, Home Appliances, Water Heater and SM
- H.P, and Haryana and UP (West)
- Job Profile:-
- Driving Distribution Strategy for Category -Room Coolers, Water Heater, Appliances and Fans
- Leveraged sales pipeline in multiple cities dealing with multiple Distributors, Direct dealers and Retailers
- Performed end to end Sales Management: from making new distributors to helping the existing to increase sales with dealers and addressing issues of end retailers, closely involved and handled all sales related issues discretely
- Conducted an exploratory research on Room Cooler and water heater products, demand and competitive analysis
- Delivering presentations to distributors and dealers for the latest model and products along with the latest schemes and pricing in the market
- Have effortlessly managed market expansion and growth particularly in the state of J&K and Chd.Tri City
- To Execute the Channel Expansion Plan for the territory as per the Gap Areas identified in the specific formats of Retail Store /Sales through Distribution
- Sales & Collections: Work closely with the distributors to ensure the sales budgets are met and collection received within the agreed time lines
- Channel Initiatives: Ensure that B+D Products are available in the Territory by adding new Distributors, Dealers and Retailers where necessary
- Sales Activities: Ensure that sales schemes and activities reach out to the entire territory
- Recruiting, training and managing a team of ASM & TSM
- Team Management: Guide and Manage Area Sales Managers, Territory Managers, DSMs (Distributor Salesmen) to ensure that they do the Secondary and other related activities consistently
- Work in coordination with the Marketing Team to boost up the sales process
- Achievement 2019-20: Constantly Achieve Qtr
- Targets (July 19 to March 20) and 106% against Annual Target and 206% GOLY
- To plan and execute specific measures and actions in the market place to achieve the planned volume for the year through robust sales and distribution system is in place to service the market to establish market leadership for our products
- To develop a robust and motivated distribution network of dealers / sales associates
- To achieve the expected monthly and annual sales and collection targets
- To lead and develop sales / service team in the region and ensure people development in order to create leadership pool in the region
- To ensure channel satisfaction scores as per agreed norms
- Develop sales forecast, budget and manpower plans, supervises and trains distributors or sales force to achieve
- Sales targets, pursue key prospects, negotiate and construct appropriate terms of Sales Act on or communicate feedbacks from the market for Co
- Dealing with CBB Business-Institutional (Universities, Schools, Hospitals and Builders & Architect) & Corporate Sales (Govt
- Departments)
- Actively participated in training programs conducted by company from time to time
- Dealing with Architect and Electrical Engineers to promote the brand of ‘USHA’
- Assisted top management in daily activities and firm the indent for stock as per planning
- Development of Institutional/Project customers
- Result orientation with good communication skills
- Promotional Activities for Brand Visibility
- Network Expansion & key account Management
- Keep track on stock ageing
- Dealer Management, Keeping track of Stock available with Distributors and dealers
- Competitor Analyses
- Business Development, Sales and Collection of Channel and Modern Trade
- Dealing with CSD, CPC, MES Army, Institutional (Universities, Schools, Hospitals, Builders & Architect) & Corporate Sales (Govt
- Departments).
Education
PGDBA - Marketing
Symbiosis Center for Distance
Learning
2005
BBA - undefined
Punjab University
2003
12th - undefined
CBSE Board
2000
Skills
- Sales and Marketing Strategy
- Business Development and Planning
- Order Management
- Retail Effectiveness
- Account and Territory Management
- Opportunity Identification
- Retail Knowledge
- Team Meetings
- Managing Operations and Efficiency
- Administration and Reporting
- Quote and Proposal Management
- Industry Trends Knowledge
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
Success is not final; failure is not fatal: It is the courage to continue that counts.
Winston S. Churchill
Timeline
Regional Manager
M/s Kent RO systems pvt ltd, BLDC Fans
04.2022 - Current
Sr. Manager ( Branch Manager
M/s Ken Lifestyles Pvt. Ltd
09.2020 - 12.2020
State Head
M/s Stovekraft Ltd
04.2018 - 09.2020
State Sales Manager
M/s AO Smith India Water Products Pvt. Ltd
05.2015 - 08.2017
Product Incharge
M/s USHA International Ltd
07.2010 - 04.2015
Sr. Sales Officer
M/s USHA International Ltd
07.2005 - 06.2009
PGDBA - Marketing
Symbiosis Center for Distance
Learning
BBA - undefined
Punjab University
12th - undefined
CBSE Board
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