AVDHESH KUMAR
Mumbai,Maharashtra
Summary
Revenue generation & management professional with an experience of one and half + decade in Media Ad Sales, client development & management, conceptualization & execution of new business initiatives & strategies, market prognostication, analytics, and preemptive competition response blue printing across the mediums of Digital, TV, print and radio. A team leader with coaching & mentoring proficiencies that have enabled the formation of efficient, functional, and performing teams thereby delivering on sales targets consistently.
Overview
20
20
years of professional experience
6
6
Certifications
Work History
Associate Director - Sales
Inshorts India Advertising and Services Pvt Ltd
Mumbai
11.2022 - Current
- Leading sales team for ad sales revenue generation for Inshorts & Public APP West region.
- Launched and established Public APP brand equity, with key stake holders and large agencies in the market from ground zero.
- Created GTM strategy and mapped competition, initiated & managed volume deal and client JBPs
- Managed teams and navigated them through various sales process and challanges
Associate Director - West
The Walt Disney Co, Star India Pvt Ltd
02.2016 - 10.2022
Dy. General Manager (West & South)
TV Today Network Ltd
12.2015 - 02.2016
Sr Manager (West for E 24)
Star India Pvt. Ltd
12.2012 - 11.2015
A.V.P Sales, West for News24, E24 & Radio Dhamaal
05.2011 - 12.2012
Senior Manager
India TV News
10.2008 - 04.2011
Group Head
TV Today Group - Radio Today Broadcasting Ltd
02.2007 - 09.2008
Sr Ad Sales Executive
ABP Pvt Ltd
04.2005 - 01.2007
Executive
Business Standard Pvt. Ltd
01.2004 - 03.2005
Education
Executive Program for Senior Sales Professional -
S P Jain School of Global Management
Mumbai, MaharashtraProfessional Diploma in Digital Marketing - undefined
NIIT + DMI Ireland
MBA, Faculty of Management Studies - undefined
BHU
Bachelor of Science, Physics, Maths - undefined
University of Kanpur
Skills
Business health analysis and planning for long & short - term business objectives
Market forecasting and preemptive competition response blueprinting
Revenue generation and pricing optimization coupled with the monetization of high yield opportunities
Key client development, management for long term business alliances & large deal negotiation
Process improvements and up-scaling for business delivery optimization
Manage large agency relationship, annual agency volume deals and JBP’s
Customize brand pitches and deliver brand presentations for agencies and client roadshows
Build integrated sales approach across categories
Accomplishments
- Crafted Go-To-Market strategy, setup up sales team, organized roadshows, implemented efficient and scalable processes for managing the sales cycle, ensuring smooth client acquisition & agency volume deals, and onboarding for Public APP, new application from Inshorts Group
- Recognition and certificate of appreciation for Creative Salesperson from Uday Shankar, MD India Star India Pvt Ltd. Year 2015
- Implemented the successful channel relaunch of Movies OK to Star Gold 2 in Star India Pvt ltd and capitalized the channel relaunch promotion plan.
- Spearheaded the relaunch of E24, a new Bollywood music channel by identifying the new viewership trends and gap in current programming in the genre.
Certification
The Trade Desk Edge academy – Executive Program
Timeline
Associate Director - Sales
Inshorts India Advertising and Services Pvt Ltd
11.2022 - Current
Associate Director - West
The Walt Disney Co, Star India Pvt Ltd
02.2016 - 10.2022
Dy. General Manager (West & South)
TV Today Network Ltd
12.2015 - 02.2016
Sr Manager (West for E 24)
Star India Pvt. Ltd
12.2012 - 11.2015
A.V.P Sales, West for News24, E24 & Radio Dhamaal
05.2011 - 12.2012
Senior Manager
India TV News
10.2008 - 04.2011
Group Head
TV Today Group - Radio Today Broadcasting Ltd
02.2007 - 09.2008
Sr Ad Sales Executive
ABP Pvt Ltd
04.2005 - 01.2007
Executive
Business Standard Pvt. Ltd
01.2004 - 03.2005
Executive Program for Senior Sales Professional -
S P Jain School of Global Management
Professional Diploma in Digital Marketing - undefined
NIIT + DMI Ireland
MBA, Faculty of Management Studies - undefined
BHU
Bachelor of Science, Physics, Maths - undefined
University of Kanpur