Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Timeline
Generic
AVDHESH KUMAR

AVDHESH KUMAR

Mumbai,Maharashtra

Summary

Revenue generation & management professional with an experience of one and half + decade in Media Ad Sales, client development & management, conceptualization & execution of new business initiatives & strategies, market prognostication, analytics, and preemptive competition response blue printing across the mediums of Digital, TV, print and radio. A team leader with coaching & mentoring proficiencies that have enabled the formation of efficient, functional, and performing teams thereby delivering on sales targets consistently.

Overview

20
20
years of professional experience
6
6
Certifications

Work History

Associate Director - Sales

Inshorts India Advertising and Services Pvt Ltd
11.2022 - Current
  • Leading sales team for ad sales revenue generation for Inshorts & Public APP West region.
  • Launched and established Public APP brand equity, with key stake holders and large agencies in the market from ground zero.
  • Created GTM strategy and mapped competition, initiated & managed volume deal and client JBPs
  • Managed teams and navigated them through various sales process and challanges

Associate Director - West

The Walt Disney Co, Star India Pvt Ltd
02.2016 - 10.2022

Dy. General Manager (West & South)

TV Today Network Ltd
12.2015 - 02.2016

Sr Manager (West for E 24)

Star India Pvt. Ltd
12.2012 - 11.2015

A.V.P Sales, West for News24, E24 & Radio Dhamaal

05.2011 - 12.2012

Senior Manager

India TV News
10.2008 - 04.2011

Group Head

TV Today Group - Radio Today Broadcasting Ltd
02.2007 - 09.2008

Sr Ad Sales Executive

ABP Pvt Ltd
04.2005 - 01.2007

Executive

Business Standard Pvt. Ltd
01.2004 - 03.2005

Education

Executive Program for Senior Sales Professional -

S P Jain School of Global Management
Mumbai, Maharashtra

Professional Diploma in Digital Marketing - undefined

NIIT + DMI Ireland

MBA, Faculty of Management Studies - undefined

BHU

Bachelor of Science, Physics, Maths - undefined

University of Kanpur

Skills

undefined

Accomplishments


  • Crafted Go-To-Market strategy, setup up sales team, organized roadshows, implemented efficient and scalable processes for managing the sales cycle, ensuring smooth client acquisition & agency volume deals, and onboarding for Public APP, new application from Inshorts Group
  • Recognition and certificate of appreciation for Creative Salesperson from Uday Shankar, MD India Star India Pvt Ltd. Year 2015
  • Implemented the successful channel relaunch of Movies OK to Star Gold 2 in Star India Pvt ltd and capitalized the channel relaunch promotion plan.
  • Spearheaded the relaunch of E24, a new Bollywood music channel by identifying the new viewership trends and gap in current programming in the genre.

Certification

The Trade Desk Edge academy – Executive Program

Timeline

Associate Director - Sales

Inshorts India Advertising and Services Pvt Ltd
11.2022 - Current

Associate Director - West

The Walt Disney Co, Star India Pvt Ltd
02.2016 - 10.2022

Dy. General Manager (West & South)

TV Today Network Ltd
12.2015 - 02.2016

Sr Manager (West for E 24)

Star India Pvt. Ltd
12.2012 - 11.2015

A.V.P Sales, West for News24, E24 & Radio Dhamaal

05.2011 - 12.2012

Senior Manager

India TV News
10.2008 - 04.2011

Group Head

TV Today Group - Radio Today Broadcasting Ltd
02.2007 - 09.2008

Sr Ad Sales Executive

ABP Pvt Ltd
04.2005 - 01.2007

Executive

Business Standard Pvt. Ltd
01.2004 - 03.2005

Executive Program for Senior Sales Professional -

S P Jain School of Global Management

Professional Diploma in Digital Marketing - undefined

NIIT + DMI Ireland

MBA, Faculty of Management Studies - undefined

BHU

Bachelor of Science, Physics, Maths - undefined

University of Kanpur
The Trade Desk Edge academy – Executive Program
Google Digital Garage - Digital Marketing
Star Lead Program for Future Leaders
NCC - Air Wing "A" Certification
High Impact Presentations - By Dale Carnegie
Para Glider Pilot - Level 2
AVDHESH KUMAR