Shashank Trigunayat
Senior Manager
Delhi
Summary
Senior management professional, bringing strategic leadership and operational excellence to drive organizational success. Skilled in project management, team collaboration, and process optimization with keen focus on achieving results. Adept at navigating complex challenges, fostering culture of accountability, and adapting to evolving business needs. Known for strong decision-making, effective communication, and building high-performing teams.
Overview
6
6
years of professional experience
2019
2019
years of post-secondary education
2
2
Languages
Work History
Senior Manager
Inshorts India Advertising And Services Private Limited
05.2023 - Current
- Spearheaded pilot projects and managed creator/partner onboarding for both Inshorts and Public apps, driving substantial growth.
- Established strategic non-commercial partnerships with over 125 creators and 100 partners for Inshorts, significantly enriching content and boosting user engagement.
- Onboarded 300+ hyperlocal creators onto the Public app through a niche program, fostering diverse and localized content.
- Increased content flow on Inshorts by 40% using cost-efficient strategies, achieving growth without additional expenditure.
- Initiated collaborations with media houses for both apps, launching a regional media-focused program to broaden the platform's reach.
- Worked directly with founders and CEOs on strategic initiatives, leveraging user feedback to enhance satisfaction and platform experience.
- Led a national hyper-local ad sales pilot project on the Public app, recruiting and managing 25+ sales representatives and 15+ agencies.
- Drove 30%-40% of the total monthly revenue for hyper-local sales through efficient project management and strategic revenue-driving initiatives.
- Cultivated strong relationships with clients and stakeholders, fostering long-term partnerships and securing repeat business.
Ad-Sales Operations Manager
Inshorts India Advertising And Services Private Limited
04.2022 - 05.2023
- Managed Ad-Sales teams across 7 states for the Public app, generating revenue through reporter-led advertisements from over 2,500 reporters and representatives.
- Implemented innovative ideas to streamline processes and enhance team performance, alongside formulating revenue-boosting strategies.
- Conducted regular team audits to pinpoint training needs and areas for improvement, providing training to new managers and team members for continued growth.
Assistant Community Operations Manager
Inshorts India Advertising And Services Private Limited
04.2020 - 04.2022
- Managed Bihar for Public App, overseeing 700+ reporters, ensuring content quality and efficient operations.
- Launched Uttarakhand, managing 150+ reporters, expanding app coverage.
- Conducted audits and provided training to enhance team performance and streamline processes.
- Led advertisement sales in Bihar, Uttar Pradesh, and Jharkhand, achieving 100% of given targets and contributing over 60% to total hyper-local sales targets.
- Collaborated with cross-functional teams to optimize app performance, enhance user experience, and identify growth opportunities in assigned regions.
Operations and Marketing Intern
Inshorts India Advertising And Services Private Limited
05.2019 - 07.2019
- Internship focused on Public App - Local Videos, targeting usage and awareness in Tier 2 and Tier 3 cities.
- Responsible for launching and sustaining new areas, overseeing day-to-day operations.
- Launched over 100 districts in Uttar Pradesh, Rajasthan, Bihar, and Haryana, onboarding 400+ reporters.
- Implemented customized promotional and marketing strategies for each area, selecting and executing the most effective methods.
Education
Post Graduate Diploma in Management - Marketing and Operations
Apeejay School Of Management
06.2018 - 04.2020
Bachelor of Technology -BTech - Automotive Engineering Technology/Technician
IILM COLLEGE OF ENGINEERING & TECHNOLOGY
Skills
Team Management
Timeline
Senior Manager
Inshorts India Advertising And Services Private Limited
05.2023 - Current
Ad-Sales Operations Manager
Inshorts India Advertising And Services Private Limited
04.2022 - 05.2023
Assistant Community Operations Manager
Inshorts India Advertising And Services Private Limited
04.2020 - 04.2022
Operations and Marketing Intern
Inshorts India Advertising And Services Private Limited
05.2019 - 07.2019
Post Graduate Diploma in Management - Marketing and Operations
Apeejay School Of Management
06.2018 - 04.2020
Bachelor of Technology -BTech - Automotive Engineering Technology/Technician
IILM COLLEGE OF ENGINEERING & TECHNOLOGY
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