AVINASH SATPATHY
Bengaluru
Summary
Experienced consultant with 7.5 years’ experience in advanced analytics and strategy. Worked extensively on developing analytical solutions & frameworks to communicate actionable insights related to sales & marketing KBQs to senior stakeholders. Have managed large engagements and client relationships from India and EU.
Overview
8
8
years of professional experience
4
4
years of post-secondary education
Work History
Decision Analytics Consultant
ZS Associates
03.2023 - Current
- Delivery lead for a clinical development engagement with the R&D data science division of a top-3 pharmaceutical client
- Responsibilities include project & team management (20+ members across site selection and RWD analytics engagements in Oncology, Immunology and Neuroscience therapy areas), client management (10+ stakeholders) and business development which includes creating novel proposals, framing responses to RFPs, POVs on clinical development and marketing strategy etc
- Lead solutioning and implementation of Generative AI solutions to optimize current processes and unlock value through zero-latency insights within broader client engagement ($100M+)
- Led process optimization initiatives that saved >$500k
- Beyond healthcare: Helped design revenue attribution models for a tech-giant and fashion company to help with optimizing promotional campaigns
- Created a marketing analytics handbook for a PE firm to evaluate maturity of marketing capabilities of portfolio companies
- Mentored associates, associate consultants & coached junior consultants in developing their technical skills and industry knowledge, fostering a culture of continuous learning and growth.
Consultant (Project Lead)
ZS Associates
07.2021 - 02.2023
- Worked onsite with France Oncology Business Insights & Analytics (BI&A) team of leading pharmaceutical company on array of strategic and analytical problems including forecasting (patient flow & trend-based models with >98% accuracy), sales performance deep dives, Omni-channel customer segmentation, preparing for brand planning exercises with medical & marketing leadership teams
- Helped increase reach to physicians by ~15% (resulting in ~$2M sales uplift) by designing optimal engagement strategy that included ML driven customer segmentation (A/B testing, clustering, recommender systems) and marketing mix modelling (determined efficacy of promotional channels and optimized spends to drive higher ROI by using regression modelling)
- Analyzed drivers & barriers of business (driver analysis) and created Go-to-market strategy for clients' new drug
- Key challenge was to find accounts with prescribing potential without cannibalizing market share of existing product
- Managed tech enablement project to create a web-based, scalable analytical stencil that would help clients answer business questions on the fly
- Responsibilities include identifying KBQs, deciding analytical approach, liaising with tech infrastructure & development teams, and presenting the offering to senior client stakeholders across multiple EU based clients.
Associate | Associate Consultant
ZS Associates
08.2016 - 06.2021
- Worked on short term commercial analytics projects for multiple clients on areas including: GTM strategy (customer targeting, segmentation, sales force sizing, omni-channel engagement planning, marketing mix)
- Designed Incentive compensation plans, sales contests, brand KPI dashboards to track sales and sales force execution
- Process optimization - implemented VBA, SQL, ODBC based solutions to reduce operational effort and turnaround time for report and insight generation by ~75%.
Education
B.Tech in Biotechnology -
National Institute of Technology (NIT) - Durgapur
08.2012 - 05.2016
Skills
Python
SQL Programming
Advanced Excel
VBA
Machine Learning
Generative AI
Big Data Analytics
A/B Testing
Marketing mix
Omni-channel strategy
Project Management
Business Development
Strategic Planning
Risk Assessment
Predictive modeling
Timeline
Decision Analytics Consultant
ZS Associates
03.2023 - Current
Consultant (Project Lead)
ZS Associates
07.2021 - 02.2023
Associate | Associate Consultant
ZS Associates
08.2016 - 06.2021
B.Tech in Biotechnology -
National Institute of Technology (NIT) - Durgapur
08.2012 - 05.2016