Summary
Overview
Work History
Education
Skills
Websites
Timeline
Generic
AVINASH SATPATHY

AVINASH SATPATHY

Bengaluru

Summary

Experienced consultant with 7.5 years’ experience in advanced analytics and strategy. Worked extensively on developing analytical solutions & frameworks to communicate actionable insights related to sales & marketing KBQs to senior stakeholders. Have managed large engagements and client relationships from India and EU.

Overview

8
8
years of professional experience
4
4
years of post-secondary education

Work History

Decision Analytics Consultant

ZS Associates
03.2023 - Current
  • Delivery lead for a clinical development engagement with the R&D data science division of a top-3 pharmaceutical client
  • Responsibilities include project & team management (20+ members across site selection and RWD analytics engagements in Oncology, Immunology and Neuroscience therapy areas), client management (10+ stakeholders) and business development which includes creating novel proposals, framing responses to RFPs, POVs on clinical development and marketing strategy etc
  • Lead solutioning and implementation of Generative AI solutions to optimize current processes and unlock value through zero-latency insights within broader client engagement ($100M+)
  • Led process optimization initiatives that saved >$500k
  • Beyond healthcare: Helped design revenue attribution models for a tech-giant and fashion company to help with optimizing promotional campaigns
  • Created a marketing analytics handbook for a PE firm to evaluate maturity of marketing capabilities of portfolio companies
  • Mentored associates, associate consultants & coached junior consultants in developing their technical skills and industry knowledge, fostering a culture of continuous learning and growth.

Consultant (Project Lead)

ZS Associates
07.2021 - 02.2023
  • Worked onsite with France Oncology Business Insights & Analytics (BI&A) team of leading pharmaceutical company on array of strategic and analytical problems including forecasting (patient flow & trend-based models with >98% accuracy), sales performance deep dives, Omni-channel customer segmentation, preparing for brand planning exercises with medical & marketing leadership teams
  • Helped increase reach to physicians by ~15% (resulting in ~$2M sales uplift) by designing optimal engagement strategy that included ML driven customer segmentation (A/B testing, clustering, recommender systems) and marketing mix modelling (determined efficacy of promotional channels and optimized spends to drive higher ROI by using regression modelling)
  • Analyzed drivers & barriers of business (driver analysis) and created Go-to-market strategy for clients' new drug
  • Key challenge was to find accounts with prescribing potential without cannibalizing market share of existing product
  • Managed tech enablement project to create a web-based, scalable analytical stencil that would help clients answer business questions on the fly
  • Responsibilities include identifying KBQs, deciding analytical approach, liaising with tech infrastructure & development teams, and presenting the offering to senior client stakeholders across multiple EU based clients.

Associate | Associate Consultant

ZS Associates
08.2016 - 06.2021
  • Worked on short term commercial analytics projects for multiple clients on areas including: GTM strategy (customer targeting, segmentation, sales force sizing, omni-channel engagement planning, marketing mix)
  • Designed Incentive compensation plans, sales contests, brand KPI dashboards to track sales and sales force execution
  • Process optimization - implemented VBA, SQL, ODBC based solutions to reduce operational effort and turnaround time for report and insight generation by ~75%.

Education

B.Tech in Biotechnology -

National Institute of Technology (NIT) - Durgapur
08.2012 - 05.2016

Skills

    Python

Websites

Timeline

Decision Analytics Consultant

ZS Associates
03.2023 - Current

Consultant (Project Lead)

ZS Associates
07.2021 - 02.2023

Associate | Associate Consultant

ZS Associates
08.2016 - 06.2021

B.Tech in Biotechnology -

National Institute of Technology (NIT) - Durgapur
08.2012 - 05.2016

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AVINASH SATPATHY