Summary
Overview
Work History
Education
Skills
Timeline
OperationsManager
AYAN GHOSH

AYAN GHOSH

Associate Director - Sales At PePsico
Gurgaon,Delhi

Summary

A Strategic & Result Oriented Management Professional with specialization in Marketing & Sales -in highly competitive environments in FMCG & Telecom and DTH

Managed Entire East and North in Diffrent asignmnets

Overview

18
18
years of professional experience
5
5
years of post-secondary education

Work History

Associate Sales Director

Pepsico
Gurgaon , Delhi
07.2022 - Current
  • Leading the OT business (B2C) for entire North- Punjab, HP and J&K,UP,Delhi -NCR - Modern Trade, Ecom , AFH,C&C, Railways
  • Also Responsible for delivering the sales objectives for
  • Foods business in the states of Punjab, HP and J&K
  • for GT and B2B channels- Managing Profitability and costs within the annual plan on trade spends, distributor margins, route costs and stales
  • Leading a team of 9 ASMs and managing a business turnover of over 1300 Cr per annum.
  • Delivering execution scores on stock shares, sales route KPIs and merchandising
  • Monthly & quarterly forecasting and collaborating with plant and supply chain Functions

Zonal Head Pepsico - WB ,Orissa & Exports

PePsico
Kolkata, West Bengal
02.2020 - 06.2022
  • Leading the OT business (B2C) for entire EAST - WB , Orissa, Assam,North East,Bihar,Jharkhand,Chattisgarh - Modern Trade, Ecom , AFH,C&C, Railways
  • Also Responsible for delivering the sales objectives for Foods business in the states of West Bengal,Orissa , Sikkim,Nepal and Bhutan for GT and B2B channels- Managing Profitability and costs within the annual plan on trade spends, distributor margins, route costs and stales Leading a team of 6 ASMs and managing a business turnover of over 1000 Cr per annum. Delivering execution scores on stock shares, sales route KPIs and merchandising Monthly & quarterly forecasting and collaborating with plant and supply chain Functions

GM Sales & Marketing - Circle Operation WB

Tata Sky Limited
Kolkata, West Bengal
09.2018 - 02.2020
  • Custodian of Overall Annual Revenue of 240 Crore and a sub base of 8 Lac plus customer.
  • Leading a distribution network including all Trade and Non Trade verticals for Kol and WB
  • Manage sales force productivity improvement with programme processes and Training
  • Driving Technology initiatives in sales through Automation Sales analytic and decisions of overall circle including distribution structure and business development.

DGM - Zonal Business Manager

Bharti Airtel Limited
Kolkata, West Bengal
09.2012 - 10.2018
  • ( 2016-2018) Responsible for P/L of the zone comprising of 3 States of Tripura , Mizoram and Lower Assam.
  • Handling the entire gamut of operations from Sales and Distribution , Retail , Network , Administration and Customer Service .
  • Managing a team of 38 performance oriented sales ZSM and TM and handling an annual turnover of 480 Crores, and responsible for a mobility subbase of 34 Lacs.
  • Had previously handled Kolkata /Wb as ASM ( 2012-2016)

ASM

Nokia
Kolkata, West Bengal
08.2011 - 09.2012
  • Responsible for the generation of Sales growth and retail expansion in Kolkata/WB of handset and and Mobile Payment through a team of Territory Managers and Area Managers in WB & Kolkata
  • Design and execution of Sales and marketing programs to increase distribution, reach and visibility by working continuously towards improvement of channel by analyzing sales data and forecasting and managing timely supplies of stocks from distributor to dealership

ASM

Idea Cellular Limited
Kolkata, West Bengal
04.2009 - 08.2011

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Responsibilities

  • Responsible for the entire gamut of operation from Channel partner selection and appointment to successfully launching and growing the business in assigned districts.
  • Identification of Network Roll out sites and ensuring profitability from each sites
  • Handling a team of 7 TMs and developing and enhancing team motivation and productivity levels.

Various Roles Starting as Management Trainee

Reliance Communications Ltd
Kolkata, West Bengal
04.2004 - 04.2009

Joined RCOM as a Management Trainee from IBS Hyderabad Campus In the course of the 5 year stint was exposed to different aspects of the business in different territories as follows:

  • Distribution Zonal Executive - Prepaid Distribution South Kolkata (March 2007 – December 2007)
  • Marketing Manager – Acquisitions, Kolkata and W.B Circle ( R GSM + R CDMA) (January 2008 to April 2009)
  • Retail Zonal Lead Central Kolkata and Howrah (September 2005 - February 2007)
  • Town Executive Prepaid and Post Paid Operations East Midnapore (April 2004 - August 2005)

Education

MBA - Marketing

ICFAI BUSINESS SCHOOL
HYDERABAD
05.2002 - 04.2004

B COM - BCOM (H)

ST XAVIERS COLLEGE
KOLKATA
05.1997 - 05.2000

Skills

    Channel Management

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Timeline

Associate Sales Director

Pepsico
07.2022 - Current

Zonal Head Pepsico - WB ,Orissa & Exports

PePsico
02.2020 - 06.2022

GM Sales & Marketing - Circle Operation WB

Tata Sky Limited
09.2018 - 02.2020

DGM - Zonal Business Manager

Bharti Airtel Limited
09.2012 - 10.2018

ASM

Nokia
08.2011 - 09.2012

ASM

Idea Cellular Limited
04.2009 - 08.2011

Various Roles Starting as Management Trainee

Reliance Communications Ltd
04.2004 - 04.2009

MBA - Marketing

ICFAI BUSINESS SCHOOL
05.2002 - 04.2004

B COM - BCOM (H)

ST XAVIERS COLLEGE
05.1997 - 05.2000
AYAN GHOSHAssociate Director - Sales At PePsico