Ayushi Tyagi
GHAZIABAD,UP
Summary
Content Specialist shaping website, editorial, and SEO-focused content with a blend of content strategy, SEO, content optimization, and audience research. Draws on market research, prospect research, and digital presence audits to identify client gaps, clarify messaging, and support stronger outreach. Turns research into practical content improvements that align with audience needs and business growth.
Overview
2
2
years of professional experience
Work History
Growth & Business Development Associate (Founder’s Office)
mangoDigital
07.2026 - Current
- Qualify 3-5 prospect leads per week using outreach notes, business fit criteria, and founder priorities.
- Conduct market and industry research to identify potential client segments, growth opportunities, and business partnerships.
- Evaluate the digital presence of businesses across websites and social media to identify service gaps and support strategic outreach.
- Research prospects and key decision-makers within organizations to support lead generation and targeted business development efforts.
- Explore organic Instagram growth strategies through content concepts and audience engagement approaches.
- Assist in drafting outreach messaging and handling Founder's Office tasks that support client acquisition and business conversations.
Content Writer & Editor
mangoDigital
11.2025 - 07.2026
- Optimized 6-8 website pages per month for major clients while maintaining brand consistency and quality.
- Edited client deliverables to improve grammar, clarity, flow, and readability across website and brand content.
- Researched industry-specific topics to create audience-focused content tailored to distinct brand identities and client goals.
- Applied SEO/AEO/EEAT, keyword analysis, and content optimization to strengthen search visibility and relevance.
- Supported content calendar planning by organizing editorial work across multiple client assignments and priorities.
Research Intern
International Institute of SDGs and Public Policy (IISPPR)
09.2025 - 10.2025
- Conducted fieldwork on learned helplessness and Indian women in society to inform a public policy study.
- Managed literature reviews, data collection, and qualitative analysis to support research findings and topic development.
- Applied content optimization and editorial strategy skills to organize findings into clear, research-ready documentation.
Content Writer
OxiMobi Media
03.2025 - 08.2025
- Researched and wrote 25+ published blogs across mental health, finance, and iGaming to educate audiences and support client services.
- Developed SEO-driven content aligned with SEO/AEO/EEAT guidelines to strengthen search visibility and organic traffic.
- Worked with SEO executives and web developers to improve on-page performance and content effectiveness.
- Adapted content to changing priorities while meeting tight publication deadlines for therapy-focused offerings.
- Applied editorial strategy, keyword analysis, and audience research to shape content planning and topic selection.
Content Writer Intern
HK Technical
11.2024 - 04.2025
- Managed WordPress page updates and content uploads, keeping SEO, internal/external linking, and layout consistent.
- Created 10 SEO-optimized blog posts per month while adapting long-form content for technical and non-technical audiences.
- Mentored new interns on tone, formatting, and brand alignment across deliverables.
- Developed short-form social media content for technical topics, extending written messaging across formats.
- Applied keyword analysis and editorial strategy to strengthen topic selection, formatting, and search visibility.
Social Media Intern
Mindtribe Healthcare Pvt. Ltd
10.2024 - 01.2025
- Researched, designed, and scheduled social media creatives in Canva for Reels, Stories, and Posts.
- Edited and published audience-focused content aligned with ongoing marketing campaigns and brand messaging.
- Supported audience research and content optimization to strengthen reach and engagement across social channels.
Education
Master of Business Administration - undefined
Manipal University
Jaipur, India02-2028
Bachelor of Arts - Psychology
Ismail National Mahila (PG) College
Meerut, UP01-2026
Bachelor of Computer Applications (BCA) - Computer and Information Sciences
Amity University
Noida, UP01-2026
Skills
- SEO/AEO/EEAT
- Content Optimization
- Editorial Strategy
- Keyword Analysis
- Content calendar planning
- Prospecting
- Lead qualification
- Business outreach
- Market research
- Partnership development
- Audience research
- Lead generation
Timeline
Growth & Business Development Associate (Founder’s Office)
mangoDigital
07.2026 - Current
Content Writer & Editor
mangoDigital
11.2025 - 07.2026
Research Intern
International Institute of SDGs and Public Policy (IISPPR)
09.2025 - 10.2025
Content Writer
OxiMobi Media
03.2025 - 08.2025
Content Writer Intern
HK Technical
11.2024 - 04.2025
Social Media Intern
Mindtribe Healthcare Pvt. Ltd
10.2024 - 01.2025
Bachelor of Computer Applications (BCA) - Computer and Information Sciences
Amity University
Bachelor of Arts - Psychology
Ismail National Mahila (PG) College
Master of Business Administration - undefined
Manipal University