Bala Subramanian
Bengaluru
Summary
Entrepreneurial and creative Founder passionate about turning innovative ideas into tangible results. Experienced formulating and executing strategic plans, creating new products and services, and developing business opportunities. Record of accomplishment of multiple successful business ventures and leading teams of professionals to maximize profits and deliver success.
Overview
24
24
years of professional experience
Work History
Head – Growth, Alliances & Founder’s Office
Hyperfin Technologies Pvt Ltd
12.2025 - Current
- Working from inception stage, driving overall growth, alliances and founder’s office initiatives.
- Drove investor relations and established strategic partnerships to support growth initiatives.
- Built alliances with KDEM, Bengaluru Tech Summit, Cooperative Conclave 2025, NAFCUB, Coopathon, Elevate and other ecosystems.
- Led onboarding of DSAs and developed AI SaaS-driven revenue generation models to enhance market penetration.
- Spearheaded digital marketing strategy, creating social media assets and establishing website to increase online presence.
- Successfully launched 'Bharat Sahakar Setu' – focused on LMS, LOS, CRM, CBS solutions for Cooperative Credit Societies and Banks.
- Managing pilot programs in close coordination with State and Central Government offices.
- Onboarded key institutions including SSuco Bank, Paav Gudda Cooperative and Pune Cooperative.
- Appointing and scaling channel partner network for expansion.
Head Marketing and New iniatives
Royaloak Furniture and Home Decor Pvt Ltd
Bangalore
06.2024 - 11.2024
Founder & CEO
Sputnik Omni Channel & Digital Solutions Pvt Ltd
08.2019 - 04.2024
- launched startup before COVID-19, navigating initial operations and strategy
Head Marketing
Ratnadeep Retail Pvt Ltd
Hyderabad
07.2018 - 06.2019
Senior Manager - Marketing and New initiative
Heritage Foods Ltd
01.2013 - 01.2018
- Merged operations with Reliance Retail
Business Manager - Wellness
Future Group
02.2007 - 05.2012
- Merged with reliance retail
Assistant Manager – Marketing
Limelite | Green Trends Salon & Spa
06.2005 - 01.2007
Assistant Manager (Sales)
DPI / Media 24X7 Pvt Ltd
01.2002 - 05.2005
Education
M.B.A - Marketing
Indian Institute of Business Management & Studies
01-2013
Digital Marketing -
DIGITAL VIDYA
Skills
- Start-up ecosystem
- Investor relations
- Public relations initiatives
- Entrepreneurship and innovation
- B2B sales and marketing
- Podcasting
- Revenue generation
- Strategic partnerships
Accomplishments
Delivered end-to-end Omni channel and digital strategies for small and medium-sized businesses at SPUTNIK, enhancing their market presence. (Entrepreneur)
• Spearheaded SEO, Google Ads, and social media campaigns for Royaloak Furniture and Home Decor, driving increased traffic, brand visibility, and conversions.
• Consulting-partner–https://www.efundzz.com/Lending Partnership Development: Spearheaded onboarding of key lending partners, including Freo, Werize, Shubhlife, Incred,
GetVantage, Velocity, Canara Bank, Flyhi Finance, Propelld, and Strengthened the fintechplatform’s lending ecosystem, expanding financial accessibility and growth opportunities. Represented Indo- British trade collaboration at Bengaluru Tech Summit 2023 with Karnataka Digital Economy Mission."
• Optimized content, managed paid ads, and led social media strategies across platforms to enhance engagement and sales.
• Generated business income of INR 3 crores through the launch of Ratnadeep
• Gift Card in association with Qwiksilver Technology Partners.
• Industry Recognition: Received recognition as the "Most Admired Food & Grocery Retailer of the Year - 2014 to 2018" at the IRF through association with Progressive Grocer.
• I have worked with advertising agencies from the brand side, including
Mullen Lintas, PR Madison, MAABOZELL, Rediff PR, and Triton.
• Golden Spoon Award: Received the Golden Spoon Award for Ratnadeep Supermarket at the India Food Forum Award 2019.
• Led SBI Card activation and cashback campaigns at Heritage Fresh, generating 3cr Revenue impact
• Led packaging design and branding for Heritage Ice Cream, ensuring market alignment and consumer appeal. Managed the end-to-end product launch strategy, including visual identity and distribution.
• Led Paytm and BigBasket branding via Heritage milk packets, securing app and category banner placements. Retail Parlours Touchpints.
• Integrated digital wallets (Paytm, Mobi Kwik, Free charge) at Heritage Fresh retail, driving ₹5 crores additional revenue during demonetization 2016.
• Secured a strategic partnership with Grofers (now Blinkit) for Heritage Fresh, generating an additional ₹8 crore in revenue."
• Executed a one-year activation campaign for House joy at Heritage Fresh, monetizing retail assets for branding and driving customer engagement in Hyderabad and Bangalore.
• Brand Activations and PR: Orchestrated successful brand activations, PR campaigns, events, and Ad campaigns to drive sales and brand recognition.
• Managed a ₹40 Cr Health, Beauty, and Wellness business, overseeing 15 department managers to drive sales, operations, and growth.
• Executed 365-day activations at large format stores, collaborating with renowned brands. (Beauty and Health) central and Big Bazaar.(Lakme,Revlon,Lotus,Maybelline,Loreal,DR.Schol).
• Naadi Pariksha Activation – Big Bazaar & Art of Living Initiated and led the activation of Naadi Pariksha (pulse diagnosis) at Big Bazaar super centres in collaboration with Art of Living, promoting holistic wellness awareness.
• Retail Expansion: Facilitated Beauty category entry into prominent retail establishments, including Food Bazaar, Brand Factory, Pantaloons, Central, and Big Bazaar Store.
• Spearheaded the setup of a 200 sq. ft. pharmacy within the retail space.
• New Locations: Led the launch and management of new locations for Green Trends Salon and Limelite Salon. New Delhi and Bangalore
• Developed and managed a beauty-focused marketing calendar for Limelite Salon and Green Trends, featuring campaigns for International Tattoo Day, Hair Day, Women's Day, Men's Grooming Day, Father's Day, and Mother's Day.
• Social Media Presence: Initiated social media assets for Heritage Foods and on boarded a digital marketing agency.
• Client Management and Success Media 24x7
• Diverse Client Base: Managed clients across various industries, including
Airtel, Hutch, RMZ Corp, ITTINA Builders, Lakme, Shaw Wallace, Bangalore Central, and more.
• Marketing Breakthrough: Achieved a marketing breakthrough by selling LED display ads for the Indo-Pak cricket match in Bangalore 2005.
• Spearheaded SEO, Google Ads, and social media campaigns for Royaloak Furniture and Home Decor, driving increased traffic, brand visibility, and conversions.
• Consulting-partner–https://www.efundzz.com/Lending Partnership Development: Spearheaded onboarding of key lending partners, including Freo, Werize, Shubhlife, Incred,
GetVantage, Velocity, Canara Bank, Flyhi Finance, Propelld, and Strengthened the fintechplatform’s lending ecosystem, expanding financial accessibility and growth opportunities. Represented Indo- British trade collaboration at Bengaluru Tech Summit 2023 with Karnataka Digital Economy Mission."
• Optimized content, managed paid ads, and led social media strategies across platforms to enhance engagement and sales.
• Generated business income of INR 3 crores through the launch of Ratnadeep
• Gift Card in association with Qwiksilver Technology Partners.
• Industry Recognition: Received recognition as the "Most Admired Food & Grocery Retailer of the Year - 2014 to 2018" at the IRF through association with Progressive Grocer.
• I have worked with advertising agencies from the brand side, including
Mullen Lintas, PR Madison, MAABOZELL, Rediff PR, and Triton.
• Golden Spoon Award: Received the Golden Spoon Award for Ratnadeep Supermarket at the India Food Forum Award 2019.
• Led SBI Card activation and cashback campaigns at Heritage Fresh, generating 3cr Revenue impact
• Led packaging design and branding for Heritage Ice Cream, ensuring market alignment and consumer appeal. Managed the end-to-end product launch strategy, including visual identity and distribution.
• Led Paytm and BigBasket branding via Heritage milk packets, securing app and category banner placements. Retail Parlours Touchpints.
• Integrated digital wallets (Paytm, Mobi Kwik, Free charge) at Heritage Fresh retail, driving ₹5 crores additional revenue during demonetization 2016.
• Secured a strategic partnership with Grofers (now Blinkit) for Heritage Fresh, generating an additional ₹8 crore in revenue."
• Executed a one-year activation campaign for House joy at Heritage Fresh, monetizing retail assets for branding and driving customer engagement in Hyderabad and Bangalore.
• Brand Activations and PR: Orchestrated successful brand activations, PR campaigns, events, and Ad campaigns to drive sales and brand recognition.
• Managed a ₹40 Cr Health, Beauty, and Wellness business, overseeing 15 department managers to drive sales, operations, and growth.
• Executed 365-day activations at large format stores, collaborating with renowned brands. (Beauty and Health) central and Big Bazaar.(Lakme,Revlon,Lotus,Maybelline,Loreal,DR.Schol).
• Naadi Pariksha Activation – Big Bazaar & Art of Living Initiated and led the activation of Naadi Pariksha (pulse diagnosis) at Big Bazaar super centres in collaboration with Art of Living, promoting holistic wellness awareness.
• Retail Expansion: Facilitated Beauty category entry into prominent retail establishments, including Food Bazaar, Brand Factory, Pantaloons, Central, and Big Bazaar Store.
• Spearheaded the setup of a 200 sq. ft. pharmacy within the retail space.
• New Locations: Led the launch and management of new locations for Green Trends Salon and Limelite Salon. New Delhi and Bangalore
• Developed and managed a beauty-focused marketing calendar for Limelite Salon and Green Trends, featuring campaigns for International Tattoo Day, Hair Day, Women's Day, Men's Grooming Day, Father's Day, and Mother's Day.
• Social Media Presence: Initiated social media assets for Heritage Foods and on boarded a digital marketing agency.
• Client Management and Success Media 24x7
• Diverse Client Base: Managed clients across various industries, including
Airtel, Hutch, RMZ Corp, ITTINA Builders, Lakme, Shaw Wallace, Bangalore Central, and more.
• Marketing Breakthrough: Achieved a marketing breakthrough by selling LED display ads for the Indo-Pak cricket match in Bangalore 2005.
Awards
Awarded '100 Most Influential Marketing Leaders' by World Marketing Congress 2018.
Projects
- Implemented Tango Eye's AI-powered store analytics tool to transform existing CCTV cameras into actionable insights.
- On boarded IKSULA E-commerce Enabler and DISHA Creative & Digital Marketing Agency to drive Royaloak’s digital transformation and brand makeover.
Websites And Profiles
- Http://www.linkedin.com/in/bala-subramanian-26365
- Https://youtu.be/2UwCF9gcDGU?si=NbjAnTS1eBYoPNfq
- Https://www.youtube.com/watch?v=jmvo-yP2M0c
Timeline
Head – Growth, Alliances & Founder’s Office
Hyperfin Technologies Pvt Ltd
12.2025 - Current
Head Marketing and New iniatives
Royaloak Furniture and Home Decor Pvt Ltd
06.2024 - 11.2024
Founder & CEO
Sputnik Omni Channel & Digital Solutions Pvt Ltd
08.2019 - 04.2024
Head Marketing
Ratnadeep Retail Pvt Ltd
07.2018 - 06.2019
Senior Manager - Marketing and New initiative
Heritage Foods Ltd
01.2013 - 01.2018
Business Manager - Wellness
Future Group
02.2007 - 05.2012
Assistant Manager – Marketing
Limelite | Green Trends Salon & Spa
06.2005 - 01.2007
Assistant Manager (Sales)
DPI / Media 24X7 Pvt Ltd
01.2002 - 05.2005
M.B.A - Marketing
Indian Institute of Business Management & Studies
Digital Marketing -
DIGITAL VIDYA