B. Natraj
Regional Sales Manager
Mumbai
Summary
Results-oriented Sales and Marketing professional with 25 years of experience in strategic planning, business development, and channel management within the footwear and lifestyle apparel industries. Spearheaded initiatives that enhanced brand presence and expanded distribution networks across the West Region. Skilled in building high-performing teams and fostering relationships with key retail accounts to drive impactful merchandising strategies and market success.
Overview
29
29
years of professional experience
1
1
Language
Work History
Regional Sales Manager (RSM) – West
R2 Sports Pvt. Ltd. (Joybean & State Of Joy)
10.2024 - Current
- Direct sales and marketing strategies for west region prioritizing brand enhancement and market share expansion.
- evaluate footwear distributors in strategic territories to optimize market accessibility.
- Create and optimize shop-in-shop (SIS) networks to enhance premium retail visibility and boost sales figures.
Area Sales Manager (ASM) – West
Brand Folio Pvt. Ltd. (Grendene & Anta)
09.2021 - 09.2024
- Managed regional operations with strict accountability for driving top-line revenue and bottom-line profitability.
- Devised and executed comprehensive business strategies to accelerate brand growth across the zone.
- Identified, vetted, and appointed reliable distributors to ensure sustainable regional expansion.
- Built strong retail and client relationships, leading a cross-functional team toward corporate targets.
Manager – West
Cravatex Brands Limited (Fila Division)
03.2011 - 08.2021
- Achieved exponential business growth, scaling regional revenue from INR 50 Lakhs to INR 8 Crores per annum.
- Expanded the brand's footprint by identifying high-potential territories and collaborating with distributors to appoint new dealers.
- Directed new store openings, visual merchandising, and localized brand-building activities.
- Managed, mentored, and monitored a sales team of 3 to maximize local brand awareness and target completion.
- Tracked market trends, analysed competitor moves, and proactively resolved dealer and customer grievances.
Regional Sales Manager – West
Chogori Distribution Pvt. Ltd.
02.2008 - 04.2010
- Overseeing sales and business development operations for premium footwear brands Hi-Tec and Crocs in the West Zone.
- Managed territory mapping, distributor appointments, and dealer network expansion.
- Supervised retail store setups, operational merchandising, and brand-activation initiatives.
- Played a vital role in securing and growing high-profile key accounts, including Planet Sports, Metro, Regal Shoes, Inc.5, and The Loft.
- Gathered actionable market intelligence and monitored competitor benchmarking.
Area Sales Manager – West
Planet Retail Holding Pvt. Ltd.
09.2004 - 01.2008
- Managed comprehensive sales operations for global brands Converse, Spalding, and Speedo (Footwear, Apparel, and Accessories).
- Exercised total ownership over company-owned retail outlets and served as the primary interface for franchisee operations, handling financial reports, remittances, and visual merchandising standards.
- Identified potential markets to successfully launch exclusive brand outlets (EBOs) and channel networks.
Area Sales Manager
Sierra Industrial Private Limited (Nike Licensee)
09.2001 - 08.2004
- Established and scaled business footprint for Nike footwear, apparel, and accessories in Mumbai market, enhancing brand presence.
- Consistently overachieved sales and outstanding collection targets through rigorous financial discipline and market management.
- Generated B2B business growth and volume through key accounts including Lifestyle, Planet Sports, Royal Sporting House, Metro, Regal Shoes, Inc.5, and The Loft.
- Developed integrated operating and financial models for distributors, optimizing inventory ordering and aligning sales targets.
- Built integrated operating and financial models for distributors to optimize inventory ordering and sales-target alignment.
Senior Sales Officer (Maharashtra)
Page Apparels Pvt. Ltd.
01.2000 - 08.2001
Territory Sales In charge (Mumbai)
Reebok India Co.
05.1997 - 12.1999
Education
Bachelor of Commerce (B.Com) -
Mumbai University
Mumbai, IndiaSkills
- Business planning
- Channel management
- Account management
- Sales leadership
- Customer service
- Strategic planning
- Sales Forecasting
- Product promotion
- Sales Forecasting
Timeline
Regional Sales Manager (RSM) – West
R2 Sports Pvt. Ltd. (Joybean & State Of Joy)
10.2024 - Current
Area Sales Manager (ASM) – West
Brand Folio Pvt. Ltd. (Grendene & Anta)
09.2021 - 09.2024
Manager – West
Cravatex Brands Limited (Fila Division)
03.2011 - 08.2021
Regional Sales Manager – West
Chogori Distribution Pvt. Ltd.
02.2008 - 04.2010
Area Sales Manager – West
Planet Retail Holding Pvt. Ltd.
09.2004 - 01.2008
Area Sales Manager
Sierra Industrial Private Limited (Nike Licensee)
09.2001 - 08.2004
Senior Sales Officer (Maharashtra)
Page Apparels Pvt. Ltd.
01.2000 - 08.2001
Territory Sales In charge (Mumbai)
Reebok India Co.
05.1997 - 12.1999
Bachelor of Commerce (B.Com) -
Mumbai University
Personal Details
- Date of Birth: January 10, 1971
- Address: E-502, Mayuresh Park, Lake Road, Bhandup (West), Mumbai - 400078