Baibhav Pattnayak
Bengaluru
Summary
Results-oriented Senior UX Designer with over 5 years of experience in AI-driven workflow design for SaaS CXM and B2B platforms. Expertise in user research, wireframing, prototyping, and usability testing. Collaborates effectively with product and engineering teams to enhance accessibility and implement data-driven design strategies, focusing on efficient, user-centered interfaces.
Overview
7
7
years of professional experience
Work History
Senior UX Designer
Proshort Indian Pvt Ltd
Bengaluru
11.2024 - Current
- Led end-to-end UX design, user research, and user journey mapping for a multimodal home feed and Playbook feature, improving task completion by 35%.
- Designed a conversational AI-powered Note Taker with auto-sync to CRM fields post-call, cutting manual CRM data entry by 40% and boosting feature engagement by 27%.
- Architected a centralized Design System with shared design tokens, component libraries, and contribution guidelines across web and mobile, reducing design inconsistencies by 30%.
- Facilitated 12 usability testing sessions and wireframing workshops with cross-functional stakeholders to validate information architecture pre-development.
- Defined and enforced accessibility standards (WCAG 2.1 AA) across product surfaces, enhancing inclusivity and compliance.
UX Design Specialist
Simplify360
Bengaluru
02.2022 - 11.2024
- Designed Conversational AI workflows and an intelligent chatbot for financial and media clients, improving customer self-service rates by 30% through user journey mapping.
- Led UX design and prototyping for a CXM Ticket Filtering System, reducing ticket resolution time by 20% and increasing platform engagement by 25% across 50,000+ active users.
- Conducted user interviews, A/B testing, and secondary research to identify pain points; redesigned key workflows, resulting in a 15% increase in user satisfaction.
- Spearheaded company-wide rebranding and design system migration, ensuring consistency across digital touchpoints and completing 2 weeks ahead of schedule.
- Collaborated with 4 engineering squads and 2 product teams in Agile environment, delivering 8 major feature releases that enhanced overall product functionality over 2.5 years.
Visual Design and Storyboard Artist
SND Media
Pune
01.2021 - 01.2022
- Produced landing pages, storyboards, and interactive prototypes that enhanced lead conversion performance.
- Achieved 12% increase in client lead conversions and 15% reduction in bounce rates through data-informed UX design optimizations across 6 campaigns.
- Redesigned onboarding flows and digital touchpoints using user journey mapping and research insights to enhance visual clarity and strengthen information hierarchy.
Design Associate - Marketing
BYJUS
Bhubaneswar
10.2019 - 12.2020
- Designed 50+ marketing collateral pieces and visual assets that increased regional brand engagement by 20% across digital and offline channels.
- Collaborated with 5 cross-functional teams to create consistent, high-impact visuals, showcasing strong communication and adaptability.
- Collaborated with cross-functional teams to develop engaging educational content.
- Designed interactive learning materials using design software and tools.
- Assisted in user research to enhance product usability and experience.
Education
PG Certificate - Visual Design and UX
IIT Hyderabad
Hyderabad, Telangana12-2022
B.Tech - Electronics and Communication Engineering
Silicon Institute of Technology
Bhubaneswar, Odisha01-2019
Skills
- User experience design
- Wireframing and prototyping
- Usability testing
- User journey mapping
- Product feature validation
- Data-driven design
- Design system architecture
- Figma and Adobe
- Miro, Jira, and Confluence
- Cross-functional collaboration
- Problem solving
- Secondary research
Accomplishments
- 40% reduction in manual CRM data entry through conversational AI Note Taker design (Proshort, 2024-25).
- 35% improvement in task completion rate via redesigned information architecture and multimodal UX flows.
- 27% feature engagement lift through AI-native workflow design and iterative usability testing.
- 30% customer self-service improvement through Conversational AI chatbot design.
- 25% platform engagement increase and 20% reduction in ticket resolution time.
- 12% increase in client lead conversions through user research-driven onboarding redesign.
Languages
English
Proficient (C2)
C2
Hindi
Proficient (C2)
C2
Odiya
Native
Native
Timeline
Senior UX Designer
Proshort Indian Pvt Ltd
11.2024 - Current
UX Design Specialist
Simplify360
02.2022 - 11.2024
Visual Design and Storyboard Artist
SND Media
01.2021 - 01.2022
Design Associate - Marketing
BYJUS
10.2019 - 12.2020
PG Certificate - Visual Design and UX
IIT Hyderabad
B.Tech - Electronics and Communication Engineering
Silicon Institute of Technology