Balasubhashini Thiyagarajan
Manager - Client Servicing
Gurgaon,India
Summary
Client servicing Manager with over 8+ years with successful background in account management, team leadership and digital marketing . Experienced in developing campaign strategies, increasing customer success and relationship building. Excellent analytical, organizational and decision-making abilities.
Overview
8
8
years of professional experience
5
5
years of post-secondary education
Work History
Manager - Client Servicing
JioSaavn
Gurgaon, Haryana
06.2017 - Current
- Managing team of 2 direct reports engaged in ongoing product optimization, account management
- Assisting sales team for in preparing proposals, media plans and strategic pitches
- Spearheaded client meetings to determine campaign needs and requirements and identify correct course of action enhance client success.
- End to end campaign management, execution & optimization for smooth deliverable
- Analyzed and reported campaign results.
- Monitored metrics and developed actionable insights to improve efficiency and performance.
- Assisting finance team for the billing and new client registration
- Clients handled – Google, Nexa, Olx, Amazon, BMW, Oppo, KFC, OnePlus, Pizzahut
- Onboarded new employees with training and new hire documentation.
- Devised strategies and roadmaps to support product vision and value to business.
Senior Associate Ad Operations
JioSaavn
Gurgaon, Haryana
05.2016 - 05.2017
- Traafficking and managing campaigns in DFP
- creating and scheduling reports for the clients
- Monitoring advertising inventory and forecast requirements
- Esting the new build of App versions for ads related verification through Charles, firebug debugging tools
- Familiar with rich media tags, basic understanding of Java Script and HTML, 3rd Party Tags setup like Media Mind/Flash Talking/Atlas
- Analysing user data through tools like Qubole , tableau and SQL query
Quality Analyst coordinator
YuMe India Pvt Ltd
Chennai, Tamil Nadu
04.2013 - 12.2015
- Managing Ad Trafficking , Ad serving , Inventory & Creative Optimization
- Reviewing the publisher websites before integrating into the network
- Helping the Media Ops team in planning, optimization & inventory management
- Clients handled – Westin hotels, Massmutal, Toyota, Bestbuy, Walmart, SPG resorts, Wendy’s, T&T and few political campaigns in US
Education
Master Of Software Engineering - Computer Software And Media Applications
Anna University
08.2007 - 08.2012
Skills
Client servicing
Building client relationships
Online marketing
Data Analytics
Programmatic
Brand strategy
Strategic planning
Websites
Achievements
- Bumble Mix tapes – Best Audio Led Marketing campaign 2020 | e4m Streaming Media conference
- APV Four More shots Please! - Best Mobile Audio campaign 2019 | Mobile Marketing Association Smarties
Timeline
Manager - Client Servicing
JioSaavn
06.2017 - Current
Senior Associate Ad Operations
JioSaavn
05.2016 - 05.2017
Quality Analyst coordinator
YuMe India Pvt Ltd
04.2013 - 12.2015
Master Of Software Engineering - Computer Software And Media Applications
Anna University
08.2007 - 08.2012