Bapreet Kaur
Bengaluru
Summary
Category manager with end-to-end ownership of revenue, retention, and unit economics. Lead a ₹20 Cr+ monthly book with industry-leading renewal performance and improved cost-to-revenue outcomes through scale and premium expansion. Experienced in driving category growth through GTM, performance marketing, partner negotiations, and tech-enabled process design.
Overview
5
5
years of professional experience
Work History
Head – Renewals, Growth & Category Performance
Ditto Insurance
Bengaluru
01.2023 - Current
- Manage a monthly renewal book exceeding INR 20 Cr with premium retention of 110–120% through cross-sell, multipay, and coverage upgrades.
- Lead renewals business with ~93% overall renewal rate, materially above industry benchmarks.
- Owned category-level revenue, retention, and growth outcomes, directly accountable to founders for strategic performance.
- Led insurer-facing product and growth discussions, focusing on benefit design, pricing alignment, and renewal strategy to enhance profitability.
- Improved unit economics by scaling realized premium, resulting in ~20% reduction in cost-to-revenue ratio.
- Built AI-enabled solutions including QA bots to audit customer chats, flag errors, and suggest corrective actions.
- Partnered with Product and Tech teams to design CRM systems, workflows, and automation improving efficiency and scale.
- Planned capacity using forward demand projections; hired, trained, and deployed teams without cost overruns.
- Built and led 27-member team, responsible for driving performance, ensuring quality, and optimizing customer outcomes.
Category Manager – Growth & GTM
Unacademy
02.2022 - 01.2023
- Led INR 10 Cr GTM-led lead generation initiative from planning to post-event activation, driving significant engagement.
- Scaled new education category with end-to-end ownership across growth and GTM, enhancing learner experience.
- Led performance marketing initiatives to reduce cost per lead to ~INR 80 through funnel and cohort analysis.
- Designed CLM journeys to activate leads and optimize sales handoffs, improving overall conversion rates.
Revenue & Growth Manager
LIDO Learning
04.2021 - 02.2022
- Increased revenue by enhancing conversion rates and average order value while boosting team productivity.
Business Development Associate
LIDO Learning
01.2021 - 04.2021
- Facilitated market research and contributed to inbound and outbound growth initiatives.
Education
B.Com (Hons) -
Sharda University
Skills
- Category Ownership
- Revenue & Retention Growth
- B2B Marketplace Economics
- Performance Marketing
- GTM Strategy
- Partner & Insurer Management
- CRM & Workflow Design
- AI-enabled Operations
- Unit Economics
- Team Building
- Capacity Planning
- Data-led Decision Making
linkedin.com/in/bapreetkaur
Timeline
Head – Renewals, Growth & Category Performance
Ditto Insurance
01.2023 - Current
Category Manager – Growth & GTM
Unacademy
02.2022 - 01.2023
Revenue & Growth Manager
LIDO Learning
04.2021 - 02.2022
Business Development Associate
LIDO Learning
01.2021 - 04.2021
B.Com (Hons) -
Sharda University