Baskar Samikannu
Senior General Manager Sales And Business Development @ Pon Pure Chemicals Group | MBA In Marketing
Chennai
Summary
Professional Experience and Expertise Currently serving as Senior General Manager at Pon Pure Chemicals Group, I bring over 15 years of experience in coatings and specialty chemicals. I lead strategic initiatives and deliver innovative solutions across diverse industries. I specialize in additives, UV stabilizers, curing agents, PE & PTFE waxes, PU hardeners, organoclays, matting agents, synthetic mica pigments, alkyd and epoxy resins, acrylic polyols, polyamides, silanes, carbon black, and acrylic emulsions for CASE (Coatings, Adhesives, Sealants, Elastomers) and construction chemicals. I am recognized for building strong customer relationships, driving business growth, and implementing effective technical solutions. I remain committed to operational excellence and delivering sustainable results.
Developed and executed growth strategies, consistently improving team performance, operational efficiency, and revenue generation.Promoted sustainable business practices by aligning innovative chemical solutions with client requirements and industry standards.
Experienced with organizational leadership, strategic planning, and team management. Utilizes comprehensive operational strategies to enhance efficiency and productivity. Track record of fostering collaborative environments and driving results through effective decision-making.
Knowledgeable with proven background in managing large teams and optimizing operational processes. Demonstrated ability to lead cross-functional initiatives that align with company goals. Leveraged strategic planning and conflict resolution to drive team success and operational excellence.
Professional manager with proven track record in leading teams and driving business growth. Skilled in strategic planning, operations management, and financial oversight. Known for fostering collaboration, adapting to change, and delivering consistent results. Adept at navigating complex challenges while maintaining focus on organizational objectives and team success.
Business professional with solid history in high-level management roles, delivering impactful leadership and strategic direction. Known for fostering collaborative environment and achieving consistent results through adaptability and strong relationship-building. Proficient in operational management and strategic planning, embodying reliability and results-oriented mindset.
Overview
30
30
years of professional experience
Work History
Senior General Manager
Pon Pure Chemicals Group
03.2026 - Current
- Spearhead business development strategy for paints, coatings, inks, construction chemicals, sealants, and adhesives, driving sustainable revenue growth and market expansion.
- Lead the sales of specialty raw materials, including resins, additives, pigments, solvents, and performance chemicals, ensuring strong positioning in competitive markets.
- Develop and execute long-term strategic plans aligned with organizational goals, focusing on profitability, market share, and customer acquisition.
- Build and nurture C-level and senior stakeholder relationships across key accounts, ensuring high-value partnerships, and repeat business.
- Drive key account management for major clients, delivering customized technical and commercial solutions.
- Lead cross-functional teams across sales, technical service, supply chain, and marketing to ensure seamless execution of business strategies.
- Analyze market trends, competitor activities, and customer insights to identify new growth opportunities, and innovative product applications.
- Drive new product commercialization, including product selection, positioning, pricing strategy, and go-to-market execution.
- Oversee the preparation and negotiation of high-value technical and commercial proposals, ensuring alignment with customer requirements and company profitability goals.
- Establish strategic alliances and partnerships with global suppliers and principals to strengthen the product portfolio and market reach.
- Optimize business processes, including inventory management, demand forecasting, and supply planning, to improve operational efficiency.
- Deliver consistent growth in revenue, volume, and margins through data-driven decision-making and performance tracking.
- Mentor and develop high-performing sales teams, setting clear targets and driving a performance-oriented culture.
- Ensure compliance with industry standards, sustainability practices, and regulatory requirements across all business operations.
- 8 years 1 month
General Manager Sales and Business Development
Pon Pure Chemicals Group
04.2022 - 04.2026
- Lead the sales of specialty raw materials including resins, additives, pigments, solvents, and performance chemicals, ensuring strong positioning in competitive markets.
- Develop and execute long-term strategic plans aligned with organizational goals, focusing on profitability, market share, and customer acquisition.
- Build and nurture C-level and senior stakeholder relationships across key accounts, ensuring high-value partnerships and repeat business.
- Drive key account management for major clients for delivering customized technical and commercial solutions.
- Lead cross-functional teams across sales, technical service, supply chain, and marketing to ensure seamless execution of business strategies.
- Analyze market trends, competitor activities, and customer insights to identify new growth opportunities and innovative product applications.
- Drive new product commercialization, including product selection, positioning, pricing strategy, and go-to-market execution.
- Oversee preparation and negotiation of high-value technical and commercial proposals, ensuring alignment with customer requirements and company profitability goals.
- Establish strategic alliances and partnerships with global suppliers and principals to strengthen product portfolio and market reach.
- Optimize business processes, including inventory management, demand forecasting, and supply planning, to improve operational efficiency.
- Deliver consistent growth in revenue, volume, and margins through data-driven decision-making and performance tracking.
- Mentor and develop high-performing sales teams, setting clear targets and driving a performance-oriented culture.
- Ensure compliance with industry standards, sustainability practices, and regulatory requirements across all business operations.
- 4 years 1 month
Deputy General Manager Sales and Business Development
Pon Pure Chemicals Group
04.2018 - 03.2022
- Lead the sales of specialty raw materials including resins, additives, pigments, solvents, and performance chemicals, ensuring strong positioning in competitive markets.
- Develop and execute long-term strategic plans aligned with organizational goals, focusing on profitability, market share, and customer acquisition.
- Build and nurture C-level and senior stakeholder relationships across key accounts, ensuring high-value partnerships and repeat business.
- Drive key account management for major clients for delivering customized technical and commercial solutions.
- Lead cross-functional teams across sales, technical service, supply chain, and marketing to ensure seamless execution of business strategies.
- Analyze market trends, competitor activities, and customer insights to identify new growth opportunities and innovative product applications.
- Drive new product commercialization, including product selection, positioning, pricing strategy, and go-to-market execution.
- Oversee preparation and negotiation of high-value technical and commercial proposals, ensuring alignment with customer requirements and company profitability goals.
- Establish strategic alliances and partnerships with global suppliers and principals to strengthen product portfolio and market reach.
- Optimize business processes, including inventory management, demand forecasting, and supply planning, to improve operational efficiency.
- Deliver consistent growth in revenue, volume, and margins through data-driven decision-making and performance tracking.
- Mentor and develop high-performing sales teams, setting clear targets and driving a performance-oriented culture.
- Ensure compliance with industry standards, sustainability practices, and regulatory requirements across all business operations.
- 4 years
Regional Manager -Sales & Business Development
Pon Pure Chemicals Group
04.2012 - 03.2016
- Working as a Regional Manager at the Bangalore branch, I handled sales and business development for solvents and specialty chemicals for the paint and coatings, inks, construction industries, and PU for flexible foam industry.
- Identifying and developing new streams for long-term revenue growth, and maintaining relationships with customers to achieve repeat and referral business; handled key accounts like Akzo Nobel India and Valspar Gem Paints. Kurlon Foams, Duroflex, 3M India, Ardex Endura, Berger Becker, Goa Paint, BASF Coatings, Bostik India, Flint Inks, Biocon, Syngene, etc.
- Streamlining the system and procedures for effective inventory control and ensuring ready availability of materials.
- Formulating and implementing strategies for achieving annual business goals for the division and managing overall operations of the unit; ensuring final preparation of technical and commercial proposals as per the client’s checklist for submission; instrumental in multiplying the company’s growth consistently by 20-25% in terms of volume, revenue, and profitability.
- Developing sales plans and value-added solutions designed to ensure the achievement of agreed volume, market share, and profit objectives.
- Managed the day-to-day sales and marketing-related activities, delivering volume, value, and gross profit on a monthly and yearly basis.
- Coordinated with customers to understand needs, requirements, expectations, and provide a suitable solution.
- Explored new application fields for existing and new products, formulating and implementing the sales strategy.
- Handled new product promotion and positioning in the market.
- Responsible for conceptualizing and implementing sales and services plans and policies for the organization, ensuring the accomplishment of business goals.
- Developed and executed successful business plans that resulted in improved market share and profitability within the region.
- Evaluated employee performance and conveyed constructive feedback to improve skills.
- Boosted brand growth by devising strategic network and marketing tactics.
- Collaborated with executive leadership to establish long-term objectives, drive growth initiatives, and align regional efforts with corporate goals.
- Expanded regional presence by researching potential markets, developing strategic partnerships, and opening new locations.
- Led cross-functional teams to achieve project deliverables on time and within budget, resulting in improved overall performance.
- Implemented cost-cutting measures across the region that led to significant savings without compromising service quality or employee satisfaction.
- Increased customer satisfaction with timely resolution of escalated issues and proactive communication on product updates.
- Boosted regional sales by implementing targeted marketing strategies and fostering strong client relationships.
- Mentored and developed high-potential employees for leadership roles through individualized career development plans and opportunities for growth.
- Supervised staff to optimize brand expansion initiatives and productivity.
- Promoted a culture of continuous improvement through ongoing process reviews, employee engagement initiatives, and open channels of communication.
Branch Manager
Pon Pure Chemicals Group
04.2004 - 03.2012
- Working as a branch manager and handling sales and business development in industries like textiles, paint and coating, PU foams, etc.
- 8 years.
- Improved customer satisfaction ratings by enhancing service quality and resolving client issues promptly.
- Maintained friendly and professional customer interactions.
- Continuously monitored branch performance against key performance indicators, taking corrective actions as needed to ensure objectives were met or exceeded.
- Implemented effective sales strategies to achieve branch targets and exceed expectations consistently.
- Strengthened relationships with key clients, securing long-term partnerships and driving revenue growth.
- Increased branch profitability by implementing cost-saving measures and streamlining operational processes.
- Evaluated employee performance regularly through appraisals and feedback sessions to facilitate continuous development of skills and knowledge base within the team.
- Enhanced staff competency with regular training sessions, boosting productivity levels across the branch operations.
- Managed branch financials including budgeting, forecasting, and expense tracking for accurate reporting and decision-making support.
Branch Manager
Pon Pure Chemicals Group
04.2001 - 03.2004
- Working as a Branch Manager at the Ranipet Branch, I handled leather chemicals, business development, and general chemicals and solvents.
- 3 years.
- Collaborated with senior leadership on strategic planning initiatives to align branch objectives with corporate goals.
- Oversaw daily operations for streamlined efficiency, ensuring timely execution of tasks and optimal resource allocation.
- Consulted customers to boost product sales and services.
Assistant Manager - Sales
Pon Pure Chemicals Group
04.1998 - 03.2001
- Worked as an Assistant Manager - Sales and Business Development, handling branches such as Pallavaram, Ranipet, and Ambur for leather chemicals and RPG-BTP shoe component products.
- 3 years
Sales Executive
Pon Pure Chemicals Group
08.1996 - 03.1998
- Working as a Sales Executive in Chennai and handling leather chemicals and general chemicals primarily for the leather industries in Chennai.
- 1 year, 8 months.
Education
MBA - Marketing
PSG College of Technology
Coimbatore, India01-2010
Master of Science - MSc - Chemistry
The New College
Chennai04-1996
Bachelor of Science - BSc - Chemistry
University of Madras
Dharmapuri, India01-1993
Skills
Marketing Strategy
Branding
New Product ideas and Implementations
Sales management, Marketing Management,Business Process, Key accounts Management, Business development , Team development
Timeline
Senior General Manager
Pon Pure Chemicals Group
03.2026 - Current
General Manager Sales and Business Development
Pon Pure Chemicals Group
04.2022 - 04.2026
Deputy General Manager Sales and Business Development
Pon Pure Chemicals Group
04.2018 - 03.2022
Regional Manager -Sales & Business Development
Pon Pure Chemicals Group
04.2012 - 03.2016
Branch Manager
Pon Pure Chemicals Group
04.2004 - 03.2012
Branch Manager
Pon Pure Chemicals Group
04.2001 - 03.2004
Assistant Manager - Sales
Pon Pure Chemicals Group
04.1998 - 03.2001
Sales Executive
Pon Pure Chemicals Group
08.1996 - 03.1998
Master of Science - MSc - Chemistry
The New College
MBA - Marketing
PSG College of Technology
Bachelor of Science - BSc - Chemistry
University of Madras